Marktanalyse - Deutsche Lufthansa AG in Travel (World)

Euromonitor
11.2016
37 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Europa
  • Asien / Pazifik
  • Mittlerer Osten / Afrika
  • Nordamerika / USA
  • Australien
  • Mittel- / Südamerika
Sprache:
Englisch

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Deutsche Lufthansa was highly profitable in 2015, having achieved a considerable turnaround thanks to its new commercial strategy, and to the completion of key milestones of its restructuring programme. That said, 2015 was marked by the crash of Germanwings flight 9525 which required heavy crisis management by the group. Nonetheless, the airline’s plan carried on as envisaged, with Eurowings launching its first long haul flight, and the group completing the full acquisition of Brussels Airlines...

Euromonitor International’s Deutsche Lufthansa AG in Travel (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Deutsche Lufthansa AG in Travel (World)

Euromonitor International

November 2016

Introduction

Strategic Evaluation

Competitive Positioning

Geographic and Category Opportunities

Brand Strategy

Operations

Recommendations

* Alle Preise sind netto ausgewiesen. In Abhängigkeit von Ihrer Rechnungsanschrift ist hierauf noch USt. zu entrichten (Deutschland z.Z. 19%). Unser Angebot richtet sich ausschließlich an Unternehmen, Gewerbetreibende und Freiberufler.

 

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