Marktanalyse - Crowd Analytics Market by Component (Solution, Service), Application (Customer Management, Marketing Campaign Measurement, Market Forecasting, Pricing Analytics), Deployment Mode, Organization Size, Vertical, and Region - Global Forecast to 2021

MarketsandMarkets
12.2016
143 Seiten

 
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Marktanalyse
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Increasing security threats and need for intelligent video systems is driving the growth of the crowd analytics market
MarketsandMarkets estimates the global crowd analytics market to grow from USD 385.1 million in 2016 to USD 1,142.5 million by 2021, at a Compound Annual Growth Rate (CAGR) of 24.3%. The crowd analytics market is growing rapidly as the organizations are more focused on gaining valuable consumer insights and maintain a security in populated places. However, factors such as higher initial upfront cost affecting budgets are the major restraints in the overall growth of the market.
Customer management application to have the largest market size in 2016
Customer management application is estimated to have the largest market size in 2016 as the increased customer base of organizations forced them to deploy crowd analytics solution and manage customers efficiently using the intelligent capabilities of the solution. The growth in the crowd analytics market is associated with the rising need of business intelligence solutions by Small and Medium Enterprises (SMEs) and large organizations across the globe. The marketing campaign measurement application will grow at the highest CAGR during the forecast period, due to the rising need for applications to evaluate the marketing campaigns.
Travel and tourism vertical to have the highest growth rate during the forecast period
Crowd analytics solutions have been deployed across various industry verticals, including Consumer Packaged Goods (CPG) & retail, travel & tourism, transportation, media & entertainment, public safety, healthcare & life sciences, Banking, Financial Services, and Insurance (BFSI), and others. The travel and tourism vertical is expected to witness the highest CAGR during the forecast period because of the increasing adoption of crowd analytics solution to gain comprehensive business intelligence and expand the business.
Asia-Pacific (APAC) is expected to have the highest growth rate during the forecast period
APAC includes emerging economies, such as India and China, which are rapidly deploying crowd analytics solutions. This is mainly due to the digitization of businesses and adoption of cloud services by small, medium, and large enterprises in the region.
In-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the security testing market place.
? By Company Type: Tier 1: 12%, Tier 2: 32%, Tier 3: 56%
? By Designation: C-Level: 68%, Director Level: 19%, Others: 13%
? By Region: North America: 21%, Europe: 58%, Asia-Pacific: 12%, Rest of the World (ROW): 9%
The report includes the study of key players offering crowd analytics solutions and services; Nokia Corporation (Finland), AGT International (Switzerland), NEC Corporation (Japan), Walkbase (Finland), Spigit, Inc. (U.S.), Wavestore (U.K.), Savannah Simulations AG (Switzerland), CrowdANALYTIX, Inc. (U.S.), Securion Systems (Ireland), Crowd Dynamics (U.K.), and Sightcorp (The Netherlands) are some of the companies profiled in the report. The report includes in-depth competitive analysis of these key players in the crowd analytics market, with their company profiles, SWOT analysis, recent developments, and key market strategies.
Research Coverage
The global crowd analytics market has been segmented on the basis of standalone solution, service, application, deployment mode, organization size, vertical, and region. The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the crowd analytics market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments across different verticals and regions.
2. The report helps the stakeholders understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. This report will help the stakeholders to better understand the competitors and gain more insights to better their position in the business. The competitive landscape section includes competitor ecosystem, new product developments, partnerships, and mergers & acquisitions.
TABLE OF CONTENTS



1 INTRODUCTION 14

1.1 OBJECTIVES OF THE STUDY 14

1.2 MARKET DEFINITION 14

1.3 MARKET SCOPE 14

1.3.1 MARKETS COVERED 15

1.3.2 YEARS CONSIDERED FOR THE STUDY 15

1.4 CURRENCY 16

1.5 LIMITATIONS 16

1.6 STAKEHOLDERS 16

2 RESEARCH METHODOLOGY 17

2.1 RESEARCH DATA 17

2.1.1 SECONDARY DATA 18

2.1.1.1 Key data from secondary sources 18

2.1.2 PRIMARY DATA 19

2.1.2.1 Data from primary sources 19

2.1.2.2 Key industry insights 20

2.1.2.3 Breakdown of primaries 20

2.2 MARKET SIZE ESTIMATION 21

2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 23

2.4 RESEARCH ASSUMPTIONS 24

3 EXECUTIVE SUMMARY 25

4 PREMIUM INSIGHTS 29

4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE CROWD ANALYTICS MARKET 29

4.2 CROWD ANALYTICS MARKET SNAPSHOT: BY COMPONENT, 2016—2021 29

4.3 CROWD ANALYTICS MARKET SNAPSHOT: BY REGION AND VERTICAL, 2016 30

4.4 CROWD ANALYTICS REGIONAL MARKET POTENTIAL, 2016—2021 30

4.5 LIFECYCLE ANALYSIS, BY REGION, 2016 31

5 MARKET OVERVIEW 32

5.1 INTRODUCTION 33

5.2 MARKET EVOLUTION 33

5.3 MARKET SEGMENTATION 34

5.3.1 BY COMPONENT 34

5.3.2 BY APPLICATION 34

5.3.3 BY DEPLOYMENT MODE 35

5.3.4 BY ORGANIZATION SIZE 35

5.3.5 BY VERTICAL 36

5.3.6 BY REGION 36

5.4 MARKET DYNAMICS 37

5.4.1 DRIVERS 37

5.4.1.1 Increasing security threats and need for intelligent video systems 37

5.4.1.2 Increasing need for BI solutions 38

5.4.1.3 Increased spending on analytics tools and solutions 38

5.4.2 RESTRAINTS 38

5.4.2.1 High initial upfront cost 38

5.4.3 OPPORTUNITIES 38

5.4.3.1 Cloud-based crowd analytics 38

5.4.3.2 Development of smart cities 39

5.4.4 CHALLENGES 39

5.4.4.1 Data security and privacy concerns 39

6 INDUSTRY TRENDS 40

6.1 INTRODUCTION 40

6.2 ARCHITECTURE 40

6.3 VALUE CHAIN ANALYSIS 41

6.4 STRATEGIC BENCHMARKING 42

6.4.1 STRATEGIC BENCHMARKING: TECHNOLOGY INTEGRATION

AND PRODUCT ENHANCEMENT 42

7 CROWD ANALYTICS MARKET ANALYSIS, BY COMPONENT 43

7.1 INTRODUCTION 44

7.2 STANDALONE SOLUTION 45

7.3 SERVICES 46

7.3.1 PROFESSIONAL SERVICES 47

7.3.1.1 System integration 49

7.3.1.2 Training and education 49

7.3.1.3 Support and maintenance 50

7.3.1.4 Consulting 51

7.3.2 MANAGED SERVICES 52

8 CROWD ANALYTICS MARKET ANALYSIS, BY APPLICATION 53

8.1 INTRODUCTION 54

8.2 CUSTOMER MANAGEMENT 55

8.3 MARKETING CAMPAIGN MEASUREMENT 56

8.4 MARKET FORECASTING 57

8.5 PRICING ANALYTICS 58

8.6 REVENUE OPTIMIZATION 59

8.7 INCIDENT RESPONSE AND ALERTING 60

9 CROWD ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODE 61

9.1 INTRODUCTION 62

9.2 CLOUD 63

9.3 ON-PREMISES 64

10 CROWD ANALYTICS MARKET ANALYSIS, BY ORGANIZATION SIZE 65

10.1 INTRODUCTION 66

10.2 SMALL AND MEDIUM ENTERPRISES 67

10.3 LARGE ENTERPRISES 68

11 CROWD ANALYTICS MARKET ANALYSIS, BY VERTICAL 69

11.1 INTRODUCTION 70

11.2 CONSUMER PACKAGED GOODS AND RETAIL 71

11.3 TRAVEL AND TOURISM 72

11.4 TRANSPORTATION 72

11.5 MEDIA AND ENTERTAINMENT 73

11.6 PUBLIC SAFETY 74

11.7 HEALTHCARE AND LIFE SCIENCES 74

11.8 BANKING, FINANCIAL SERVICES, AND INSURANCE 75

11.9 OTHERS 76

12 GEOGRAPHIC ANALYSIS 77

12.1 INTRODUCTION 78

12.2 NORTH AMERICA 80

12.3 EUROPE 84

12.4 ASIA-PACIFIC 87

12.5 MIDDLE EAST AND AFRICA 91

12.6 LATIN AMERICA 94

13 COMPETITIVE LANDSCAPE 98

13.1 OVERVIEW 98

13.2 VENDOR ANALYSIS 99

13.3 COMPETITIVE SITUATIONS AND TRENDS 101

13.3.1 NEW PRODUCT LAUNCHES 102

13.3.2 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS 104

13.3.3 BUSINESS EXPANSIONS 105

13.3.4 MERGERS AND ACQUISITIONS 106

?

14 KEY INNOVATORS 107

(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*

14.1 INTRODUCTION 107

14.2 NOKIA CORPORATION 108

14.3 AGT INTERNATIONAL 113

14.4 NEC CORPORATION 116

14.5 WALKBASE 119

14.6 SPIGIT, INC. 122

14.7 SIGHTCORP BV. 124

14.8 WAVESTORE 126

14.9 SAVANNAH SIMULATIONS AG 127

14.10 CROWDANALYTIX, INC. 128

14.11 SECURION SYSTEMS 129

14.12 CROWD DYNAMICS 130

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

15 APPENDIX 131

15.1 OTHER DEVELOPMENTS 131

15.1.1 OTHER DEVELOPMENTS: PARTNERSHIPS, AGREEMENTS,

AND COLLABORATIONS 131

15.2 INDUSTRY EXPERTS 133

15.3 DISCUSSION GUIDE 134

15.4 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 137

15.5 INTRODUCTION RT: REAL-TIME MARKET INTELLIGENCE 139

15.6 AVAILABLE CUSTOMIZATIONS 140

15.7 RELATED REPORTS 140

15.8 AUTHOR DETAILS 141





LIST OF TABLES



TABLE 1 CROWD ANALYTICS MARKET SIZE AND GROWTH RATE,

2014—2021 (USD MILLION, YOY %) 26

TABLE 2 CROWD ANALYTICS MARKET SIZE, BY COMPONENT, 2014—2021 (USD MILLION) 26

TABLE 3 CROWD ANALYTICS MARKET SIZE, BY COMPONENT, 2014—2021 (USD MILLION) 44

TABLE 4 STANDALONE SOLUTION: CROWD ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 45

TABLE 5 CROWD ANALYTICS MARKET SIZE, BY SERVICE, 2014—2021 (USD MILLION) 46

TABLE 6 SERVICES: CROWD ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 47

TABLE 7 PROFESSIONAL SERVICES: CROWD ANALYTICS MARKET SIZE, BY TYPE,

2014—2021 (USD MILLION) 48

TABLE 8 PROFESSIONAL SERVICES: CROWD ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 48

TABLE 9 SYSTEM INTEGRATION MARKET SIZE, BY REGION, 2014—2021 (USD MILLION) 49

TABLE 10 TRAINING AND EDUCATION MARKET SIZE, BY REGION, 2014—2021 (USD MILLION) 49

TABLE 11 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 50

TABLE 12 CONSULTING MARKET SIZE, BY REGION, 2014—2021 (USD MILLION) 51

TABLE 13 MANAGED SERVICES: CROWD ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 52

TABLE 14 CROWD ANALYTICS MARKET SIZE, BY APPLICATION, 2014—2021 (USD MILLION) 54

TABLE 15 CUSTOMER MANAGEMENT: CROWD ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 55

TABLE 16 MARKETING CAMPAIGN MEASUREMENT: CROWD ANALYTICS MARKET SIZE,

BY REGION, 2014—2021 (USD MILLION) 56

TABLE 17 MARKET FORECASTING: CROWD ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 57

TABLE 18 PRICING ANALYTICS: CROWD ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 58

TABLE 19 REVENUE OPTIMIZATION: CROWD ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 59

TABLE 20 INCIDENT RESPONSE AND ALERTING: CROWD ANALYTICS MARKET SIZE,

BY REGION, 2014—2021 (USD MILLION) 60

TABLE 21 CROWD ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,

2014—2021 (USD MILLION) 62

TABLE 22 CLOUD: CROWD ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 63

TABLE 23 ON-PREMISES: CROWD ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 64

TABLE 24 CROWD ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,

2014—2021 (USD MILLION) 66

TABLE 25 SMALL AND MEDIUM ENTERPRISES: CROWD ANALYTICS MARKET SIZE,

BY REGION, 2014—2021 (USD MILLION) 67

TABLE 26 LARGE ENTERPRISES: CROWD ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 68

TABLE 27 CROWD ANALYTICS MARKET SIZE, BY VERTICAL, 2014—2021 (USD MILLION) 71

TABLE 28 CONSUMER PACKAGED GOODS AND RETAIL: CROWD ANALYTICS MARKET SIZE,

BY REGION, 2014—2021 (USD MILLION) 71

TABLE 29 TRAVEL AND TOURISM: CROWD ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 72

TABLE 30 TRANSPORTATION: CROWD ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 73

TABLE 31 MEDIA AND ENTERTAINMENT: CROWD ANALYTICS MARKET SIZE,

BY REGION, 2014—2021 (USD MILLION) 73

TABLE 32 PUBLIC SAFETY: CROWD ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 74

TABLE 33 HEALTHCARE AND LIFE SCIENCES: CROWD ANALYTICS MARKET SIZE,

BY REGION, 2014—2021 (USD MILLION) 75

TABLE 34 BANKING, FINANCIAL SERVICES, AND INSURANCE:

CROWD ANALYTICS MARKET SIZE, BY REGION, 2014—2021 (USD MILLION) 75

TABLE 35 OTHERS: CROWD ANALYTICS MARKET SIZE, BY REGION,

2014—2021 (USD MILLION) 76

TABLE 36 CROWD ANALYTICS MARKET SIZE, BY REGION, 2014—2021 (USD MILLION) 79

TABLE 37 NORTH AMERICA: CROWD ANALYTICS MARKET SIZE, BY COMPONENT,

2014—2021 (USD MILLION) 81

TABLE 38 NORTH AMERICA: CROWD ANALYTICS MARKET SIZE, BY SERVICE,

2014—2021 (USD MILLION) 81

TABLE 39 NORTH AMERICA: CROWD ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014—2021 (USD MILLION) 81

TABLE 40 NORTH AMERICA: CROWD ANALYTICS MARKET SIZE, BY APPLICATION,

2014—2021 (USD MILLION) 82

TABLE 41 NORTH AMERICA: CROWD ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014—2021 (USD MILLION) 82

TABLE 42 NORTH AMERICA: CROWD ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2014—2021 (USD MILLION) 83

TABLE 43 NORTH AMERICA: CROWD ANALYTICS MARKET SIZE, BY VERTICAL,

2014—2021 (USD MILLION) 83

TABLE 44 EUROPE: CROWD ANALYTICS MARKET SIZE, BY COMPONENT,

2014—2021 (USD MILLION) 84

TABLE 45 EUROPE: CROWD ANALYTICS MARKET SIZE, BY SERVICE,

2014—2021 (USD MILLION) 84

TABLE 46 EUROPE: CROWD ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE,

2014—2021 (USD MILLION) 85

TABLE 47 EUROPE: CROWD ANALYTICS MARKET SIZE, BY APPLICATION,

2014—2021 (USD MILLION) 85

TABLE 48 EUROPE: CROWD ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,

2014—2021 (USD MILLION) 86

TABLE 49 EUROPE: CROWD ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,

2014—2021 (USD MILLION) 86

TABLE 50 EUROPE: CROWD ANALYTICS MARKET SIZE, BY VERTICAL,

2014—2021 (USD MILLION) 86

TABLE 51 ASIA-PACIFIC: CROWD ANALYTICS MARKET SIZE, BY COMPONENT,

2014—2021 (USD MILLION) 88

TABLE 52 ASIA-PACIFIC: CROWD ANALYTICS MARKET SIZE, BY SERVICE,

2014—2021 (USD MILLION) 88

TABLE 53 ASIA-PACIFIC: CROWD ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014—2021 (USD MILLION) 88

TABLE 54 ASIA-PACIFIC: CROWD ANALYTICS MARKET SIZE, BY APPLICATION,

2014—2021 (USD MILLION) 89

TABLE 55 ASIA-PACIFIC: CROWD ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE,

2014—2021 (USD MILLION) 89

TABLE 56 ASIA-PACIFIC: CROWD ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,

2014—2021 (USD MILLION) 90

TABLE 57 ASIA-PACIFIC: CROWD ANALYTICS MARKET SIZE, BY VERTICAL,

2014—2021 (USD MILLION) 90

TABLE 58 MIDDLE EAST AND AFRICA: CROWD ANALYTICS MARKET SIZE,

BY COMPONENT, 2014—2021 (USD MILLION) 91

TABLE 59 MIDDLE EAST AND AFRICA: CROWD ANALYTICS MARKET SIZE,

BY SERVICE, 2014—2021 (USD MILLION) 91

TABLE 60 MIDDLE EAST AND AFRICA: CROWD ANALYTICS MARKET SIZE,

BY PROFESSIONAL SERVICE, 2014—2021 (USD MILLION) 92

TABLE 61 MIDDLE EAST AND AFRICA: CROWD ANALYTICS MARKET SIZE,

BY APPLICATION, 2014—2021 (USD MILLION) 92

TABLE 62 MIDDLE EAST AND AFRICA: CROWD ANALYTICS MARKET SIZE,

BY DEPLOYMENT MODE, 2014—2021 (USD MILLION) 93

TABLE 63 MIDDLE EAST AND AFRICA: CROWD ANALYTICS MARKET SIZE,

BY ORGANIZATION SIZE, 2014—2021 (USD MILLION) 93

TABLE 64 MIDDLE EAST AND AFRICA: CROWD ANALYTICS MARKET SIZE,

BY VERTICAL, 2014—2021 (USD MILLION) 93

TABLE 65 LATIN AMERICA: CROWD ANALYTICS MARKET SIZE, BY COMPONENT,

2014—2021 (USD MILLION) 94

TABLE 66 LATIN AMERICA: CROWD ANALYTICS MARKET SIZE, BY SERVICE,

2014—2021 (USD MILLION) 94

TABLE 67 LATIN AMERICA: CROWD ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2014—2021 (USD MILLION) 95

TABLE 68 LATIN AMERICA: CROWD ANALYTICS MARKET SIZE, BY APPLICATION,

2014—2021 (USD MILLION) 95

TABLE 69 LATIN AMERICA: CROWD ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2014—2021 (USD MILLION) 96

TABLE 70 LATIN AMERICA: CROWD ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,

2014—2021 (USD MILLION) 96

TABLE 71 LATIN AMERICA: CROWD ANALYTICS MARKET SIZE, BY VERTICAL,

2014—2021 (USD MILLION) 97

TABLE 72 NEW PRODUCT LAUNCHES, 2016 102

TABLE 73 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2013—2016 104

TABLE 74 BUSINESS EXPANSIONS, 2014—2016 105

TABLE 75 MERGERS AND ACQUISITIONS, 2013—2016 106

TABLE 76 OTHER DEVELOPMENTS: NEW PRODUCT LAUNCHES, 2013 — 2016 131





LIST OF FIGURES



FIGURE 1 CROWD ANALYTICS MARKET: RESEARCH METHODOLOGY 17

FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21

FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 22

FIGURE 4 DATA TRIANGULATION 23

FIGURE 5 NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE IN 2016 27

FIGURE 6 CONSUMER PACKAGED GOODS AND RETAIL VERTICAL IS EXPECTED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 28

FIGURE 7 CROWD ANALYTICS MARKET IS EXPECTED TO WITNESS REMARKABLE GROWTH OPPORTUNITIES DUE TO INCREASING NEED FOR ANALYTICS SOLUTIONS ACROSS ALL VERTICALS 29

FIGURE 8 SERVICES SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING

THE FORECAST PERIOD 29

FIGURE 9 NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE

IN THE CROWD ANALYTICS MARKET IN 2016 30

FIGURE 10 ASIA-PACIFIC IS EXPECTED TO EXHIBIT THE HIGHEST GROWTH POTENTIAL

DURING THE FORECAST PERIOD 30

FIGURE 11 REGIONAL LIFECYCLE: ASIA-PACIFIC IS EXPECTED TO OFFER HIGH GROWTH OPPORTUNITIES DURING THE FORECAST PERIOD 31

FIGURE 12 EVOLUTION OF THE CROWD ANALYTICS MARKET 33

FIGURE 13 CROWD ANALYTICS MARKET SEGMENTATION: BY COMPONENT 34

FIGURE 14 CROWD ANALYTICS MARKET SEGMENTATION: BY APPLICATION 34

FIGURE 15 CROWD ANALYTICS MARKET SEGMENTATION: BY DEPLOYMENT MODE 35

FIGURE 16 CROWD ANALYTICS MARKET SEGMENTATION: BY ORGANIZATION SIZE 35

FIGURE 17 CROWD ANALYTICS MARKET SEGMENTATION: BY VERTICAL 36

FIGURE 18 CROWD ANALYTICS MARKET SEGMENTATION: BY REGION 36

FIGURE 19 CROWD ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,

AND CHALLENGES 37

FIGURE 20 CROWD ANALYTICS MARKET: ARCHITECTURE 40

FIGURE 21 CROWD ANALYTICS MARKET: VALUE CHAIN 41

FIGURE 22 STRATEGIC BENCHMARKING: TECHNOLOGY INTEGRATION AND PRODUCT ENHANCEMENT 42

FIGURE 23 SERVICES SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR

DURING THE FORECAST PERIOD 44

FIGURE 24 MANAGED SERVICES SEGMENT TO GROW AT THE HIGHEST CAGR

DURING THE FORECAST PERIOD 46

FIGURE 25 SUPPORT AND MAINTENANCE SERVICES SEGMENT TO GROW AT

THE HIGHEST CAGR DURING THE FORECAST PERIOD 47

FIGURE 26 MARKETING CAMPAIGN MEASUREMENT SEGMENT TO GROW AT

THE HIGHEST CAGR DURING THE FORECAST PERIOD 54

FIGURE 27 CLOUD-BASED DEPLOYMENT MODE IS EXPECTED TO GROW AT

THE HIGHEST CAGR DURING THE FORECAST PERIOD 62

FIGURE 28 SMALL AND MEDIUM ENTERPRISES SEGMENT IS EXPECTED TO GROW

AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 66

FIGURE 29 TRAVEL AND TOURISM VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 70

FIGURE 30 ASIA-PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING

THE FORECAST PERIOD 78

FIGURE 31 REGIONAL SNAPSHOT: ASIA-PACIFIC IS THE EMERGING REGION IN

THE CROWD ANALYTICS MARKET 79

FIGURE 32 NORTH AMERICA MARKET SNAPSHOT 80

FIGURE 33 ASIA-PACIFIC MARKET SNAPSHOT 87

FIGURE 34 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY FROM 2013 TO 2016 98

FIGURE 35 VENDOR ANALYSIS FOR PRODUCT OFFERING 99

FIGURE 36 VENDOR ANALYSIS FOR BUSINESS STRATEGY 100

FIGURE 37 MARKET EVALUATION FRAMEWORK 101

FIGURE 38 BATTLE FOR MARKET SHARE: NEW PRODUCTS LAUNCHES IS THE KEY STRATEGY ADOPTED BY PLAYERS IN THE CROWD ANALYTICS MARKET DURING THE PERIOD 2013—2016 102

FIGURE 39 NOKIA CORPORATION: COMPANY SNAPSHOT 108

FIGURE 40 NOKIA CORPORATION: SWOT ANALYSIS 112

FIGURE 41 AGT INTERNATIONAL: SWOT ANALYSIS 115

FIGURE 42 NEC CORPORATION: COMPANY SNAPSHOT 116

FIGURE 43 NEC CORPORATION: SWOT ANALYSIS 118

FIGURE 44 WALKBASE: SWOT ANALYSIS 121

FIGURE 45 SPIGIT, INC.: SWOT ANALYSIS 123

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