Marktanalyse - Consumer Appliances in South Korea

Euromonitor
12.2017
112 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Südkorea
Sprache:
Englisch

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Housing construction has been accelerating since the government lowered a set of financial regulations on home-backed household debts in late 2014. As a result, new apartment construction continued to be prosperous, and the number of new residential units continues to break records every year. The total number of apartments launched in 2017 in South Korea rose to 378,000 units, and over 400,000 units will be supplied during 2018, as this is the most common type of housing in the country. Continu...

Euromonitor International's Consumer Appliances in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
CONSUMER APPLIANCES IN SOUTH KOREA

Euromonitor International

December 2017



LIST OF CONTENTS AND TABLES



Executive Summary

Construction Boom Boosts Sales of Appliances

Nationwide Anxiety About Air Quality Drives Sales of Air-related Appliances

Lg and Samsung Both Remain Competitive With A Premium Strategy

Non-grocery Specialists Remains Competitive

Manufacturers Roll Out Artificial Intelligence in Connected Appliances

Market Indicators

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017

Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017

Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022

Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

Market Data

Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017

Table 6 Sales of Consumer Appliances by Category: Value 2012-2017

Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017

Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017

Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017

Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017

Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017

Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017

Table 13 Sales of Small Appliances by Category: Volume 2012-2017

Table 14 Sales of Small Appliances by Category: Value 2012-2017

Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017

Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017

Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017

Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017

Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017

Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017

Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017

Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017

Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022

Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022

Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022

Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022

Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022

Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022

Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022

Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022

Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022

Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022

Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022

Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Sources

Summary 1 Research Sources

Headlines

Prospects

Changes in Lifestyle Lead To Growth Potential

Built-in Dishwashers Sees Growth and Freestanding Dishwashers A Decline

Growth Expected Over the Forecast Period

Competitive Landscape

Local Players Seize the Market With Constant Product Development

Lg and Samsung Sell Via the Construction Channel

Miele Shows A Noticeable Presence With A Premium Image

Category Data

Table 35 Sales of Dishwashers by Category: Volume 2012-2017

Table 36 Sales of Dishwashers by Category: Value 2012-2017

Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017

Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017

Table 39 Sales of Dishwashers by Format: % Volume 2012-2017

Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017

Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017

Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017

Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017

Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017

Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022

Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022

Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022

Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022

Headlines

Prospects

Explosive Demand for Automatic Tumble Dryers

Cost-efficiency Relieves Concerns About Energy Bills, Driving Sales

All-in-one Appliances Allow Cleaning Cycles To Be Run Simultaneously

Competitive Landscape

Local Brands Continue To Dominate

Electronics Manufacturers Enter Automatic Tumble Dryers

Category Data

Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017

Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017

Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017

Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017

Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017

Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017

Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017

Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017

Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017

Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017

Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017

Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017

Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022

Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022

Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022

Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Built-in Demand Increases Due To the Construction Boom

Induction and Vitroceramic Built-in Hobs Increase at the Expense of Gas

Ovens Start To Be Considered As Essential

Competitive Landscape

Haatz Maintains Its Leading Position

Sk Magic Continues Its Product Development and Innovation

Category Data

Table 65 Sales of Large Cooking Appliances by Category: Volume 2012-2017

Table 66 Sales of Large Cooking Appliances by Category: Value 2012-2017

Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017

Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017

Table 69 Sales of Built-in Hobs by Format: % Volume 2012-2017

Table 70 Sales of Ovens by Connected Appliances: % Volume 2013-2017

Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017

Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017

Table 73 NBO Company Shares of Built-in Hobs: % Volume 2013-2017

Table 74 NBO Company Shares of Ovens: % Volume 2013-2017

Table 75 NBO Company Shares of Cooker Hoods: % Volume 2013-2017

Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017

Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017

Table 78 NBO Company Shares of Cookers: % Volume 2013-2017

Table 79 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017

Table 80 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017

Table 81 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022

Table 82 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022

Table 83 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022

Table 84 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Changes in Household Structure and Lifestyle Lead To Volume Growth

Freestanding Products See Stronger Volume Growth and A Reduction in the Average Unit Price

Growth Expected To Continue Due To the Demand for Convenience

Competitive Landscape

Domestic Players Dominate Microwaves, With No Room for International Players

Limited New Product Launches

Category Data

Table 85 Sales of Microwaves by Category: Volume 2012-2017

Table 86 Sales of Microwaves by Category: Value 2012-2017

Table 87 Sales of Microwaves by Category: % Volume Growth 2012-2017

Table 88 Sales of Microwaves by Category: % Value Growth 2012-2017

Table 89 Sales of Microwaves by Connected Appliances: % Volume 2013-2017

Table 90 NBO Company Shares of Microwaves: % Volume 2013-2017

Table 91 LBN Brand Shares of Microwaves: % Volume 2014-2017

Table 92 Distribution of Microwaves by Format: % Volume 2012-2017

Table 93 Production, Imports and Exports of Microwaves: Total Volume 2012-2017

Table 94 Forecast Sales of Microwaves by Category: Volume 2017-2022

Table 95 Forecast Sales of Microwaves by Category: Value 2017-2022

Table 96 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022

Table 97 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Headlines

Prospects

Built-in Refrigeration Appliances Claim A Bigger Share of Volume Sales

Room for Growth in Electric Wine Coolers/chillers, Especially Smaller Capacity Models

Continuation of the Current Trends

Competitive Landscape

the Dominance of Local Manufacturers Continues

Competition in Smart Technology Is About To Begin in Earnest

Category Data

Table 98 Sales of Refrigeration Appliances by Category: Volume 2012-2017

Table 99 Sales of Refrigeration Appliances by Category: Value 2012-2017

Table 100 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017

Table 101 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017

Table 102 Sales of Freezers by Format: % Volume 2012-2017

Table 103 Sales of Freezers by Volume Capacity: % Volume 2012-2017

Table 104 Sales of Fridge Freezers by Format: % Volume 2012-2017

Table 105 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017

Table 106 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017

Table 107 Sales of Fridges by Volume Capacity: % Volume 2012-2017

Table 108 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017

Table 109 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017

Table 110 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017

Table 111 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017

Table 112 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017

Table 113 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017

Table 114 NBO Company Shares of Built-in Fridges: % Volume 2013-2017

Table 115 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017

Table 116 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017

Table 117 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017

Table 118 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022

Table 119 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022

Table 120 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022

Table 121 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Demand for Cooling Appliances Accelerates Due To High Temperatures

Volume Sales of Air Conditioners See Strong Volume Growth

Air Quality Becomes A Key Issue, Both Inside and Outside

Competitive Landscape

Intense Competition Between Samsung Electronics and Lg Electronics

Air Conditioners Set To Push Artificial Intelligence

Category Data

Table 122 Sales of Air Treatment Products by Category: Volume 2012-2017

Table 123 Sales of Air Treatment Products by Category: Value 2012-2017

Table 124 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017

Table 125 Sales of Air Treatment Products by Category: % Value Growth 2012-2017

Table 126 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017

Table 127 NBO Company Shares of Air Treatment Products: % Volume 2013-2017

Table 128 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017

Table 129 Distribution of Air Treatment Products by Format: % Volume 2012-2017

Table 130 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017

Table 131 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022

Table 132 Forecast Sales of Air Treatment Products by Category: Value 2017-2022

Table 133 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022

Table 134 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022

Headlines

Prospects

Health-related Perception Accelerates the Growth of Blenders

Different Products Meet the Needs of Various Consumer Groups

Volume Sales of Slow Juicers Decline, With No Replacement Demand

Competitive Landscape

Intense Competition in Blenders Helps New Product Development

Hurom Ls Extends Its Portfolio To Attract Different Target Groups

Category Data

Table 135 Sales of Food Preparation Appliances by Category: Volume 2012-2017

Table 136 Sales of Food Preparation Appliances by Category: Value 2012-2017

Table 137 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017

Table 138 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017

Table 139 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017

Table 140 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017

Table 141 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017

Table 142 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022

Table 143 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022

Table 144 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022

Table 145 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Decline in Electric Facial Cleansers Due To A Perceived Lack of Significant Benefits

DIY Beauty Contributes To the Growth of Hair Care Appliances

Forecast Trends in Personal Care Appliances

Competitive Landscape

Procter & Gamble Establishes A Solid Foothold in Personal Care Appliances

Local Player Unix Corp Stands Out Amongst International Players

Dyson Rolls Out A Premium Hair Care Appliance

Category Data

Table 146 Sales of Personal Care Appliances by Category: Volume 2012-2017

Table 147 Sales of Personal Care Appliances by Category: Value 2012-2017

Table 148 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017

Table 149 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017

Table 150 Sales of Body Shavers by Format: % Volume 2012-2017

Table 151 Sales of Hair Care Appliances by Format: % Volume 2012-2017

Table 152 NBO Company Shares of Personal Care Appliances 2013-2017

Table 153 LBN Brand Shares of Personal Care Appliances 2014-2017

Table 154 Distribution of Personal Care Appliances by Format: % Volume 2012-2017

Table 155 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022

Table 156 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022

Table 157 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022

Table 158 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Coffee Machines Continues To Grow Due To High Coffee Consumption

the Love of Coffee Amongst Koreans Is Expected To Grow

Positive Performance of Rice Cookers, Thanks To Replacement Demand

Competitive Landscape

Cuckoo Electronics and Lihom-cuchen Solidify Their Positions

New Premium Brand in Rice Cookers

Nestlé South Korea Performs Strongly in Coffee Machines Through Two Strong Brands

Category Data

Table 159 Sales of Small Cooking Appliances by Category: Volume 2012-2017

Table 160 Sales of Small Cooking Appliances by Category: Value 2012-2017

Table 161 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017

Table 162 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017

Table 163 Sales of Fresstanding Hobs by Format: % Volume 2012-2017

Table 164 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017

Table 165 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017

Table 166 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017

Table 167 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022

Table 168 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022

Table 169 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022

Table 170 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Stick Vacuum Cleaners Becomes A Primary Product Type

Premium Becomes the Key Word in Vacuum Cleaners

Television Exposure for Premium Vacuum Cleaners Boosts Sales

Competitive Landscape

Lg Electronics Maintains Its Lead in Vacuum Cleaners

International Brands Are Competitive in Premium Vacuum Cleaners

Limited Room for International Players To Compete in Robotic Vacuum Cleaners

Category Data

Table 171 Sales of Vacuum Cleaners by Category: Volume 2012-2017

Table 172 Sales of Vacuum Cleaners by Category: Value 2012-2017

Table 173 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017

Table 174 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017

Table 175 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017

Table 176 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017

Table 177 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017

Table 178 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017

Table 179 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022

Table 180 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022

Table 181 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022

Table 182 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

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