Marktanalyse - Consumer Appliances in Egypt

Euromonitor
12.2017
106 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Ägypten
Sprache:
Englisch

Bitte wählen Sie ein Lieferformat und klicken Sie unten auf einen Bestellbutton:

PDF-Datei per E-Mail, versandkostenfrei


With a very high budget deficit in 2016 and lower currency exchange rate, as well as a shortage of US dollars, the Egyptian government had to float the fixed exchange rate and raise taxes. As a result, the Egyptian pound depreciated sharply, which increased external competitiveness, but caused high inflation as the prices of imports rose significantly. Higher consumer prices led to a change in purchasing behaviour, which negatively affected the performance of the whole market. Moreover, the medi...

Euromonitor International's Consumer Appliances in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
CONSUMER APPLIANCES IN EGYPT

Euromonitor International

December 2017



LIST OF CONTENTS AND TABLES



Executive Summary

Egypt's Economic Problems Affect Industry Growth

Manufacturers Adapt Their Strategies To the Market Situation

Large Brands Exert More Control Over Consumer Appliances

Internet Retailing Gains Traction

Economic Instability Is Set To Slow Recovery in the Forecast Period

Market Indicators

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017

Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017

Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022

Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

Market Data

Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017

Table 6 Sales of Consumer Appliances by Category: Value 2012-2017

Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017

Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017

Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017

Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017

Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017

Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017

Table 13 Sales of Small Appliances by Category: Volume 2012-2017

Table 14 Sales of Small Appliances by Category: Value 2012-2017

Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017

Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017

Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017

Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017

Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017

Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017

Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017

Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017

Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022

Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022

Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022

Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022

Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022

Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022

Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022

Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022

Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022

Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022

Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022

Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Sources

Summary 1 Research Sources

Headlines

Prospects

A Dishwasher Remains A Luxury Item

Full Size Outperforms Table-top Dishwashers

Positive Outlook for Dishwashers

Competitive Landscape

Hotpoint-ariston Overtakes Lg To Become the Leading Brand in 2017

Internet Retailers Continue To Gain Ground

Unit Price Hike and Cost-effective Concerns Weaken Demand

Category Data

Table 35 Sales of Dishwashers by Category: Volume 2012-2017

Table 36 Sales of Dishwashers by Category: Value 2012-2017

Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017

Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017

Table 39 Sales of Dishwashers by Format: % Volume 2012-2017

Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017

Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017

Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017

Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017

Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017

Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022

Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022

Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022

Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022

Headlines

Prospects

Wider Availability and Choice Contributes To Retail Volume Sales Growth

Automatic Washing Machines Posts the Fastest Retail Volume Sales Growth

Positive Retail Volume Growth Is Expected Over the Forecast Period

Competitive Landscape

El Araby Group Leads Home Laundry Appliances

Specialist Retailers Continue To Lead Distribution

Fast Average Unit Price Growth Encourages A Move Towards Domestic Appliances

Category Data

Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017

Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017

Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017

Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017

Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017

Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017

Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017

Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017

Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017

Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017

Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017

Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017

Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022

Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022

Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022

Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Built-in Appliances Struggle To Attract Egyptian Consumers

Legislation on Imports Affects Unit Prices and Purchasing Decisions

Stable Demand Expected Over the Forecast Period

Competitive Landscape

Universal Group Focuses on Large Cooking Appliances

Domestic Firms Enjoy Success in Large Cooking Appliances

Internet Retailing's Appeal Continues To Grow

Category Data

Table 65 Sales of Large Cooking Appliances by Category: Volume 2012-2017

Table 66 Sales of Large Cooking Appliances by Category: Value 2012-2017

Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017

Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017

Table 69 Sales of Built-in Hobs by Format: % Volume 2012-2017

Table 70 Sales of Ovens by Connected Appliances: % Volume 2013-2017

Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017

Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017

Table 73 NBO Company Shares of Built-in Hobs: % Volume 2013-2017

Table 74 NBO Company Shares of Ovens: % Volume 2013-2017

Table 75 NBO Company Shares of Cooker Hoods: % Volume 2013-2017

Table 76 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017

Table 77 NBO Company Shares of Cookers: % Volume 2013-2017

Table 78 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017

Table 79 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017

Table 80 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022

Table 81 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022

Table 82 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022

Table 83 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Busy Lifestyles Increase the Demand for Microwaves in Egypt

Freestanding Continues To Dominate Microwaves in 2017

Push and Pull Expected Over the Forecast Period

Competitive Landscape

Lg Electronics and Samsung Lead Microwaves in Egypt

More Brands Enjoy Significant Demand

Specialist Retailers Dominate Distribution

Category Data

Table 84 Sales of Microwaves by Category: Volume 2012-2017

Table 85 Sales of Microwaves by Category: Value 2012-2017

Table 86 Sales of Microwaves by Category: % Volume Growth 2012-2017

Table 87 Sales of Microwaves by Category: % Value Growth 2012-2017

Table 88 Sales of Microwaves by Connected Appliances: % Volume 2013-2017

Table 89 NBO Company Shares of Microwaves: % Volume 2013-2017

Table 90 LBN Brand Shares of Microwaves: % Volume 2014-2017

Table 91 Distribution of Microwaves by Format: % Volume 2012-2017

Table 92 Production, Imports and Exports of Microwaves: Total Volume 2012-2017

Table 93 Forecast Sales of Microwaves by Category: Volume 2017-2022

Table 94 Forecast Sales of Microwaves by Category: Value 2017-2022

Table 95 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022

Table 96 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022

Headlines

Prospects

Demographic Factors Grow Refrigeration Appliances in Egypt

Egyptians Favour Freestanding Double Door (top Freezer) Fridge Freezers

Decline in Built-in Volume Sales Limits Overall Growth

Competitive Landscape

El Araby Group Leads Refrigeration Appliances

Hypermarkets' Retail Volume Share Continues To Grow

Economic Conditions Limit Company Activity

Category Data

Table 97 Sales of Refrigeration Appliances by Category: Volume 2012-2017

Table 98 Sales of Refrigeration Appliances by Category: Value 2012-2017

Table 99 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017

Table 100 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017

Table 101 Sales of Freezers by Format: % Volume 2012-2017

Table 102 Sales of Freezers by Volume Capacity: % Volume 2012-2017

Table 103 Sales of Fridge Freezers by Format: % Volume 2012-2017

Table 104 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017

Table 105 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017

Table 106 Sales of Fridges by Volume Capacity: % Volume 2012-2017

Table 107 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017

Table 108 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017

Table 109 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017

Table 110 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017

Table 111 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017

Table 112 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017

Table 113 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022

Table 114 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022

Table 115 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022

Table 116 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

High Summer Temperatures Stimulate the Demand for Air Treatment Products

Room Air Conditioners Vanish From the Market

Air Treatment Products Is Set To Post Positive Volume Growth Over the Forecast Period

Competitive Landscape

El Araby Group Leads Air Conditioners

Fresh Electric Dominates Cooling Fans

Shortage of Imported Air Treatment Products

Category Data

Table 117 Sales of Air Treatment Products by Category: Volume 2012-2017

Table 118 Sales of Air Treatment Products by Category: Value 2012-2017

Table 119 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017

Table 120 Sales of Air Treatment Products by Category: % Value Growth 2012-2017

Table 121 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017

Table 122 NBO Company Shares of Air Treatment Products: % Volume 2013-2017

Table 123 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017

Table 124 Distribution of Air Treatment Products by Format: % Volume 2012-2017

Table 125 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017

Table 126 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022

Table 127 Forecast Sales of Air Treatment Products by Category: Value 2017-2022

Table 128 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022

Table 129 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022

Headlines

Prospects

Greater Awareness of the Benefits of Food Preparation Appliances

Food Processors Is the Largest Subcategory

Food Preparation Appliances Is Set To See Volume Growth Over the Forecast Period

Competitive Landscape

Moulinex Misr Intercommerce Leads A Competitive Field

Black+decker Loses Visibility in Food Preparation Appliances

Consumers Show High Awareness of Brands and Products

Category Data

Table 130 Sales of Food Preparation Appliances by Category: Volume 2012-2017

Table 131 Sales of Food Preparation Appliances by Category: Value 2012-2017

Table 132 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017

Table 133 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017

Table 134 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017

Table 135 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017

Table 136 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017

Table 137 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022

Table 138 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022

Table 139 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022

Table 140 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

the Development of Body Shavers Contributes To Growth

Body Shavers Is the Fastest-growing Subcategory

Personal Care Appliances Is Set To Grow Over the Forecast Period

Competitive Landscape

Gillette Holds the Leading Position

Babyliss Leads Hair Care Appliances

Companies Try To Find Solutions To Price Hikes

Category Data

Table 141 Sales of Personal Care Appliances by Category: Volume 2012-2017

Table 142 Sales of Personal Care Appliances by Category: Value 2012-2017

Table 143 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017

Table 144 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017

Table 145 Sales of Body Shavers by Format: % Volume 2012-2017

Table 146 Sales of Hair Care Appliances by Format: % Volume 2012-2017

Table 147 NBO Company Shares of Personal Care Appliances 2013-2017

Table 148 LBN Brand Shares of Personal Care Appliances 2014-2017

Table 149 Distribution of Personal Care Appliances by Format: % Volume 2012-2017

Table 150 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022

Table 151 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022

Table 152 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022

Table 153 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Small Cooking Appliances Grow in Popularity in 2017

Electric Steamers Benefits From Growing Awareness of Healthy Cooking Methods

Small Cooking Appliances Is Expected To Grow Over the Forecast Period

Competitive Landscape

De'longhi Is the Long-time Leader

Small Cooking Appliances Lacks Major Marketing and Advertising Campaigns

Consumers Prefer Specialist Retailers When Buying Small Cooking Appliances

Category Data

Table 154 Sales of Small Cooking Appliances by Category: Volume 2012-2017

Table 155 Sales of Small Cooking Appliances by Category: Value 2012-2017

Table 156 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017

Table 157 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017

Table 158 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017

Table 159 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017

Table 160 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017

Table 161 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022

Table 162 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022

Table 163 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022

Table 164 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022

Headlines

Prospects

Legislation on Imports Threatens International Brands

Cylinder Vacuum Cleaners Remain First Choice

Further Retail Volume Growth Is Anticipated Over the Forecast Period

Competitive Landscape

El Araby Group Retains Its Leading Position in 2017

Increasing Competition in Vacuum Cleaners

Specialist Retailers Adapt To the Development of Internet Retailing

Category Data

Table 165 Sales of Vacuum Cleaners by Category: Volume 2012-2017

Table 166 Sales of Vacuum Cleaners by Category: Value 2012-2017

Table 167 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017

Table 168 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017

Table 169 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017

Table 170 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017

Table 171 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017

Table 172 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022

Table 173 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022

Table 174 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022

Table 175 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

* Alle Preise sind netto ausgewiesen. In Abhängigkeit von Ihrer Rechnungsanschrift ist hierauf noch USt. zu entrichten (Deutschland z.Z. 19%). Unser Angebot richtet sich ausschließlich an Unternehmen, Gewerbetreibende und Freiberufler.

 

Über marktforschung.de

Branchenwissen an zentraler Stelle bündeln und abrufbar machen – das ist das Hauptanliegen von marktforschung.de. Unser breites Informationsangebot rund um die Marktforschung richtet sich sowohl an Marktforschungsinstitute, Felddienstleister, Panelbetreiber und Herausgeber von Studien, Marktdaten sowie Marktanalysen als auch an deren Kunden aus Industrie, Handel und Dienstleistungsgewerbe.

facebook twitter google plus