Marktanalyse - Childrenswear in Vietnam

Euromonitor
07.2014
20 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Vietnam
Sprache:
Englisch

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Towards the end of the review period, Vietnamese parents paid increasing attention to ready-to-wear childrenswear. The increasing number of young working parents preferred retail childrenswear rather than customised alternatives as they tried to cope with greater time pressures. Furthermore, more and more parents believed that cheap imported childrenswear from China could be harmful to their children. These consumers shifted to higher-quality brands offered at higher prices. In other words, the...

Euromonitor International's Childrenswear in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
CHILDRENSWEAR IN VIETNAM

Euromonitor International

July 2014



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Childrenswear by Category: Volume 2008-2013

Table 2 Sales of Childrenswear by Category: Value 2008-2013

Table 3 Sales of Childrenswear by Category: % Volume Growth 2008-2013

Table 4 Sales of Childrenswear by Category: % Value Growth 2008-2013

Table 5 NBO Company Shares of Childrenswear: % Value 2009-2013

Table 6 LBN Brand Shares of Childrenswear: % Value 2010-2013

Table 7 Forecast Sales of Childrenswear by Category: Volume 2013-2018

Table 8 Forecast Sales of Childrenswear by Category: Value 2013-2018

Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2013-2018

Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2013-2018

Adidas Vietnam Co Ltd in Apparel and Footwear (vietnam)

Strategic Direction

Key Facts

Summary 1 adidas Vietnam Co Ltd: Key Facts

Company Background

Competitive Positioning

Summary 2 adidas Vietnam Co Ltd: Competitive Position 2013

Retail Operations

Internet Strategy

Production

Nike Inc in Apparel and Footwear (vietnam)

Strategic Direction

Key Facts

Summary 3 Nike Inc: Key Facts

Company Background

Competitive Positioning

Summary 4 Nike Inc: Competitive Position 2013

Retail Operations

Internet Strategy

Production

Executive Summary

Healthy Retail Value Sales Growth in 2013 Despite the Weak Economy

Social Media Becomes A More Popular Advertising Tool

International Brands Strengthen Their Presence in Vietnam

Apparel and Footwear Specialist Retailers Remains the Key Distribution Channel

A Positive Outlook for Apparel and Footwear in Vietnam

Key Trends and Developments

Domestic Brands Face Many Difficulties in 2013

the Average Unit Price Continues To Rise

Internet Retailing Becomes More Popular in Big Cities in 2013

Sportswear Continues Perform Strongly in 2013

Market Data

Table 11 Sales of Apparel and Footwear by Category: Volume 2008-2013

Table 12 Sales of Apparel and Footwear by Category: Value 2008-2013

Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2008-2013

Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2008-2013

Table 15 NBO Company Shares of Apparel and Footwear: % Value 2009-2013

Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2010-2013

Table 17 Distribution of Apparel and Footwear by Format: % Value 2008-2013

Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2013

Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2013-2018

Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Definitions

Sources

Summary 5 Research Sources

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