Marktanalyse - Childrenswear in Portugal

Euromonitor
07.2015
17 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Portugal
Sprache:
Englisch

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The rise of low cost brands, such as Primark and Zippy, and the anticipation of promotional periods contributed to the decline in unit prices in childrenswear. With unit prices deteriorating, consumers were able to buy more pieces at lower prices, boosting volume sales in 2014 but with negative impacts on value. With consumers regaining part of the disposable income they lost during the crisis, 2014 registered better growth results than those in 2012 and 2013.

Euromonitor International's Childrenswear in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
CHILDRENSWEAR IN PORTUGAL

Euromonitor International

July 2015



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Childrenswear by Category: Volume 2009-2014

Table 2 Sales of Childrenswear by Category: Value 2009-2014

Table 3 Sales of Childrenswear by Category: % Volume Growth 2009-2014

Table 4 Sales of Childrenswear by Category: % Value Growth 2009-2014

Table 5 NBO Company Shares of Childrenswear: % Value 2010-2014

Table 6 LBN Brand Shares of Childrenswear: % Value 2011-2014

Table 7 Forecast Sales of Childrenswear by Category: Volume 2014-2019

Table 8 Forecast Sales of Childrenswear by Category: Value 2014-2019

Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2014-2019

Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2014-2019

Executive Summary

Apparel and Footwear Benefits From the Economic Recovery

Promotional Campaigns: A Crucial Retail Strategy

Multibrand and Low-cost Strategies Are Winners

the Relevance of Internet Retailing in Apparel and Footwear Continues To Grow

An Optimistic Future Is Expected To Drive Growth

Key Trends and Developments

the Economic Recovery Helps Volume Sales As Manufacturers Look To Exports for Value Growth

Year-round Promotions Replace the Winter and Summer Sale Seasons

Internet Retailing Is Reshaping Apparel and Footwear

Market Data

Table 11 Sales of Apparel and Footwear by Category: Volume 2009-2014

Table 12 Sales of Apparel and Footwear by Category: Value 2009-2014

Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2009-2014

Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2009-2014

Table 15 NBO Company Shares of Apparel and Footwear: % Value 2010-2014

Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2011-2014

Table 17 Distribution of Apparel and Footwear by Format: % Value 2009-2014

Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2014

Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2014-2019

Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2014-2019

Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019

Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2014-2019

Definitions

Sources

Summary 1 Research Sources

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