Marktanalyse - Childrenswear in Greece

Euromonitor
05.2015
18 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Griechenland
Sprache:
Englisch

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Parents in Greece seemed more willing to spend money on childrenswear in 2014 as the economic conditions in the country stabilised. The category had a four-year period of continuous falls during the recession and lost 28% of its value since 2009. In 2014, however, conditions were positive for consumers to increase spending a bit; even if it was restricted to essentials and cheaper items such as T-shirts and by still paying great attention to offers and value for money deals.

Euromonitor International's Childrenswear in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
CHILDRENSWEAR IN GREECE

Euromonitor International

May 2015



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Childrenswear by Category: Volume 2009-2014

Table 2 Sales of Childrenswear by Category: Value 2009-2014

Table 3 Sales of Childrenswear by Category: % Volume Growth 2009-2014

Table 4 Sales of Childrenswear by Category: % Value Growth 2009-2014

Table 5 NBO Company Shares of Childrenswear: % Value 2010-2014

Table 6 LBN Brand Shares of Childrenswear: % Value 2011-2014

Table 7 Forecast Sales of Childrenswear by Category: Volume 2014-2019

Table 8 Forecast Sales of Childrenswear by Category: Value 2014-2019

Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2014-2019

Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2014-2019

H&m Hennes & Mauritz SA in Apparel and Footwear (greece)

Strategic Direction

Key Facts

Summary 1 H&M Hennes & Mauritz SA: Key Facts

Summary 2 H&M Hennes & Mauritz SA: Operational Indicators

Competitive Positioning

Summary 3 H&M Hennes & Mauritz SA: Competitive Position 2014 (at GBO level)

Retail Operations

Summary 4 H&M Hennes & Mauritz SA: Retail Operational Indicators

Internet Strategy

Chart 1 H&M Hennes & Mauritz SA: H&M in Thessaloniki

Executive Summary

Growth Turns Positive in 2014

Casualwear Remains A Key Trend

Multinational Low To Mid-end Brands Continue To Attract Attention

Internet Retailing Increases Penetration in Greece in 2014

Forecast Period Growth Is Expected To Remain Positive

Key Trends and Developments

Greek Economic Environment Stabilises

Internet Retailing Continues To Grow Fast

Mass-market Mass-market Mass-market Continue To Gain Ground

Market Data

Table 11 Sales of Apparel and Footwear by Category: Volume 2009-2014

Table 12 Sales of Apparel and Footwear by Category: Value 2009-2014

Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2009-2014

Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2009-2014

Table 15 NBO Company Shares of Apparel and Footwear: % Value 2010-2014

Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2011-2014

Table 17 Distribution of Apparel and Footwear by Format: % Value 2009-2014

Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2014

Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2014-2019

Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2014-2019

Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019

Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2014-2019

Definitions

Sources

Summary 5 Research Sources

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