Marktanalyse - Childrenswear in Greece

Euromonitor
04.2014
24 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Griechenland
Sprache:
Englisch

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PDF-Datei per E-Mail, versandkostenfrei


The failure of any real recovery to take hold in Greece, combined with the deepening problem of unemployment affecting both real incomes and consumer confidence, resulted in further declines for childrenswear in 2013, with sales declining as a result of reduced levels of discretionary spending. However, childrenswear continued to record milder declines in sales compared with all other apparel, with a decline of only 6% in current value terms and 2% in volume terms in 2013. This reflected a...

Euromonitor International's Childrenswear in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
CHILDRENSWEAR IN GREECE

Euromonitor International

April 2014



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Childrenswear by Category: Volume 2008-2013

Table 2 Sales of Childrenswear by Category: Value 2008-2013

Table 3 Sales of Childrenswear by Category: % Volume Growth 2008-2013

Table 4 Sales of Childrenswear by Category: % Value Growth 2008-2013

Table 5 NBO Company Shares of Childrenswear: % Value 2009-2013

Table 6 LBN Brand Shares of Childrenswear: % Value 2010-2013

Table 7 Forecast Sales of Childrenswear by Category: Volume 2013-2018

Table 8 Forecast Sales of Childrenswear by Category: Value 2013-2018

Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2013-2018

Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2013-2018

Adidas Hellas SA in Apparel and Footwear (greece)

Strategic Direction

Key Facts

Summary 1 adidas Hellas SA: Key Facts

Summary 2 adidas Hellas SA: Operational Indicators

Company Background

Competitive Positioning

Summary 3 adidas Hellas SA: Competitive Position 2013

Retail Operations

Internet Strategy

Production

H&m Hennes & Mauritz Ae in Apparel and Footwear (greece)

Strategic Direction

Key Facts

Summary 4 H&M Hennes & Mauritz AE: Key Facts

Summary 5 H&M Hennes & Mauritz AE: Operational Indicators

Company Background

Competitive Positioning

Summary 6 H&M Hennes & Mauritz AE: Competitive Position 2013

Retail Operations

Summary 7 H&M Hennes & Mauritz AE: Retail Operational Indicators

Internet Strategy

Chart 1 H&M Hennes & Mauritz AE: H&M in Athens

Production

Zara Hellas SA in Apparel and Footwear (greece)

Strategic Direction

Key Facts

Summary 8 Zara Hellas SA: Key Facts

Summary 9 Zara Hellas SA: Operational Indicators

Company Background

Competitive Positioning

Summary 10 Zara Hellas SA: Competitive Position 2013

Retail Operations

Summary 11 Zara Hellas SA: Retail Operational Indicators

Internet Strategy

Chart 2 Zara Hellas SA: Zara in Athens

Production

Executive Summary

Slowdown in the Decline in Demand

Greeks Opt for Casualwear Amidst the Recession

the Top Ranking Chains Increase Their Shares

Specialist Retailers Lose Ground in Apparel

Volume Sales Are Set To Return To Growth

Key Trends and Developments

Mass-market Multinationals Prevail in the Recession

Discounts and Offers Become the Norm

Internet Retailing Continues To Penetrate Apparel and Footwear

Distribution Widens To Include Non-traditional Channels for Apparel and Footwear

Market Data

Table 11 Sales of Apparel and Footwear by Category: Volume 2008-2013

Table 12 Sales of Apparel and Footwear by Category: Value 2008-2013

Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2008-2013

Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2008-2013

Table 15 NBO Company Shares of Apparel and Footwear: % Value 2009-2013

Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2010-2013

Table 17 Distribution of Apparel and Footwear by Format: % Value 2008-2013

Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2013

Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2013-2018

Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Definitions

Sources

Summary 12 Research Sources

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