Marktanalyse - Childrenswear in China

Euromonitor
05.2014
31 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • China
Sprache:
Englisch

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Since the years of the snake and the horse are quite auspicious to the Chinese in Chinese tradition, China’s birth rate maintained its dynamic trend in 2013 according to Euromonitor International’s socioeconomic data. The populations aged 0-3 years and 4-14 years amounted to 53 million and 159 million, respectively, in 2013, which creates fierce competition. The huge potential of 4-14 year-old childrenswear attracts apparel manufacturers to enter and attempt to gain profit from such a promising...

Euromonitor International's Childrenswear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
CHILDRENSWEAR IN CHINA

Euromonitor International

May 2014



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Childrenswear by Category: Volume 2008-2013

Table 2 Sales of Childrenswear by Category: Value 2008-2013

Table 3 Sales of Childrenswear by Category: % Volume Growth 2008-2013

Table 4 Sales of Childrenswear by Category: % Value Growth 2008-2013

Table 5 NBO Company Shares of Childrenswear: % Value 2009-2013

Table 6 LBN Brand Shares of Childrenswear: % Value 2010-2013

Table 7 Forecast Sales of Childrenswear by Category: Volume 2013-2018

Table 8 Forecast Sales of Childrenswear by Category: Value 2013-2018

Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2013-2018

Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2013-2018

Adidas Sports (china) Ltd in Apparel and Footwear (china)

Strategic Direction

Key Facts

Summary 1 adidas Sports (China) Ltd: Key Facts

Company Background

Competitive Positioning

Summary 2 adidas Sports (China) Ltd: Competitive Position 2013

Retail Operations

Summary 3 adidas Sports (China) Ltd: Retail Operational Indicators

Internet Strategy

Chart 1 adidas Sports (China) Ltd: adidas in Shanghai

Production

H&m Hennes & Mauritz Ab in Apparel and Footwear (china)

Strategic Direction

Key Facts

Summary 4 H&M Hennes & Mauritz AB: Key Facts

Company Background

Competitive Positioning

Summary 5 H&M Hennes & Mauritz AB: Competitive Position 2013

Retail Operations

Summary 6 H&M Hennes & Mauritz AB: Retail Operational Indicators

Internet Strategy

Chart 2 H&M Hennes & Mauritz AB: H&M in Shanghai

Production

Inditex Group China in Apparel and Footwear (china)

Strategic Direction

Key Facts

Summary 7 Inditex Group China: Key Facts

Company Background

Competitive Positioning

Summary 8 Inditex Group China: Competitive Position 2013

Retail Operations

Summary 9 Inditex Group China: Retail Operational Indicators

Internet Strategy

Chart 3 Inditex Group China: Zara in Shanghai

Production

Nike (china) Inc in Apparel and Footwear (china)

Strategic Direction

Key Facts

Summary 10 Nike (China) Inc: Key Facts

Company Background

Competitive Positioning

Summary 11 Nike (China) Inc: Competitive Position 2013

Retail Operations

Summary 12 Nike (China) Inc: Retail Operational Indicators

Internet Strategy

Chart 4 Nike (China) Inc: Nike in Shanghai

Production

Executive Summary

Economic Slowdown Negatively Impacts Apparel and Footwear Sales

Sportswear Industry Posts Sluggish Retail Value Growth in 2013

International Players Contribute To Overal Growth in 2013

Store-based Retailing Still Dominates While Internet Retailing Records Strongest Growth

Healthy Growth Expected Over the Forecast Period

Key Trends and Developments

Multinational Players Continue To Expand Their Presence in China

Unit Price Continues Rising

Internet Retailing Continues To Be Most Dynamic

Sportswear Suffers From Increasing Crisis Among Domestic Players

Market Data

Table 11 Sales of Apparel and Footwear by Category: Volume 2008-2013

Table 12 Sales of Apparel and Footwear by Category: Value 2008-2013

Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2008-2013

Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2008-2013

Table 15 NBO Company Shares of Apparel and Footwear: % Value 2009-2013

Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2010-2013

Table 17 Distribution of Apparel and Footwear by Format: % Value 2008-2013

Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2013

Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2013-2018

Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2013-2018

Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

Definitions

Sources

Summary 13 Research Sources

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