Marktanalyse - Cat Food in Belgium

Euromonitor
06.2016
30 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
Regionen/­Länder:
  • Belgien
Sprache:
Englisch

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The main trend expected in cat food during 2016 will be a greater emphasis on quality and composition of products, which will boost demand for premium cat food and for products with quality ingredients and a high meat content. Moreover, pet humanisation, in which pets (mainly dogs and cats) are increasingly considered full family members and where there is a strong emotional bond between the cat and the owner, was evident within cat food. Trends in human food, such as health and wellness, were a...

Euromonitor International's Cat Food in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cat Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
CAT FOOD IN BELGIUM

Euromonitor International

June 2016



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

Table 1 Cat Owning Households: % Analysis 2011-2016

Table 2 Cat Population 2011-2016

Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2011-2016

Category Data

Summary 1 Cat Food by Price Band 2016

Table 4 Sales of Cat Food by Category: Volume 2011-2016

Table 5 Sales of Cat Food by Category: Value 2011-2016

Table 6 Sales of Cat Food by Category: % Volume Growth 2011-2016

Table 7 Sales of Cat Food by Category: % Value Growth 2011-2016

Table 8 Sales of Premium Cat Food by Category: Value 2011-2016

Table 9 Sales of Dry Cat Food by Life-Cycle: % Value 2011-2016

Table 10 Sales of Wet Cat Food by Life-Cycle: % Value 2011-2016

Table 11 NBO Company Shares of Cat Food: % Value 2011-2015

Table 12 LBN Brand Shares of Cat Food: % Value 2012-2015

Table 13 LBN Brand Shares of Cat Treats: % Value 2012-2015

Table 14 Forecast Sales of Cat Food by Category: Volume 2016-2021

Table 15 Forecast Sales of Cat Food by Category: Value 2016-2021

Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2016-2021

Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2016-2021

Mars Belgium NV SA in Pet Care (belgium)

Strategic Direction

Key Facts

Summary 2 Mars Belgium NV SA: Key Facts

Competitive Positioning

Summary 3 Mars Belgium NV SA: Competitive Position 2015

Maxi Zoo Belgium Bvba in Pet Care (belgium)

Strategic Direction

Key Facts

Summary 4 Maxi Zoo Belgium BVBA: Key Facts

Summary 5 Maxi Zoo Belgium BVBA: Operational Indicators

Internet Strategy

Company Background

Private Label

Summary 6 Maxi Zoo Belgium BVBA: Private Label Portfolio

Competitive Positioning

Nestlé Purina Petcare SA NV in Pet Care (belgium)

Strategic Direction

Key Facts

Summary 7 Nestlé Purina PetCare SA NV: Key Facts

Competitive Positioning

Summary 8 Nestlé Purina PetCare SA NV: Competitive Position 2015

Vitakraft SA NV in Pet Care (belgium)

Strategic Direction

Key Facts

Summary 9 Vitakraft SA NV: Key Facts

Competitive Positioning

Summary 10 Vitakraft SA NV: Competitive Position 2015

Executive Summary

Pet Care Market Performance in 2016

Premiumisation and Humanisation

Premium Pet Food Registers Higher Growth Than Economy and Standard-priced Ranges

Supermarkets Remains the Most Popular Channel for Pet Care

Demand for Fresh and Natural Products Is Set To Boost Premium Sales

Key Trends and Developments

Growing Focus on Healthy Eating in Pet Care

Modern Grocery Retailers Fit the Bill As Consumers Demand Convenience

Stronger Regulation Covering Pet Food With Medicinal Properties

Market Indicators

Table 18 Pet Populations 2011-2016

Market Data

Table 19 Sales of Pet Food by Category: Volume 2011-2016

Table 20 Sales of Pet Care by Category: Value 2011-2016

Table 21 Sales of Pet Food by Category: % Volume Growth 2011-2016

Table 22 Sales of Pet Care by Category: % Value Growth 2011-2016

Table 23 NBO Company Shares of Pet Food: % Value 2011-2015

Table 24 LBN Brand Shares of Pet Food: % Value 2012-2015

Table 25 NBO Company Shares of Dog and Cat Food: % Value 2011-2015

Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015

Table 27 Penetration of Private Label in Pet Care by Category: % Value 2011-2015

Table 28 Distribution of Pet Care by Format: % Value 2011-2016

Table 29 Distribution of Pet Care by Format and Category: % Value 2016

Table 30 Distribution of Dog and Cat Food by Format: % Value 2011-2016

Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2016

Table 32 Forecast Sales of Pet Food by Category: Volume 2016-2021

Table 33 Forecast Sales of Pet Care by Category: Value 2016-2021

Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021

Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021

Definitions

Sources

Summary 11 Research Sources

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