Marktanalyse - Analytics as a Service Market by Solutions (Financial Analytics, Risk Analytics, Customer Analytics, Marketing Analytics, Sales Analytics, Web & Social Media Analytics, Supply Chain Analytics, Network Analytics, & Others) - Global Forecast to 2020

MarketsandMarkets
07.2015
144 Seiten

 
Typ:
Marktanalyse
Verfüg­barkeit:
verfügbar
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Sprache:
Englisch

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Analytics-as-a-Service (AaaS) has become important for businesses to remain competitive in the global market when it comes to getting analytics cloud driven. The analytics-as-a-service market has been segmented by solution, service, deployment model, end-user organization size, and industry vertical within the global market. AaaS solutions and services providers play a vital role in assisting various organizations in quickly reacting to the changing business needs by eliminating the need for managing in-house analytics infrastructure and providing them insights on the data received in a structured format. Analytics-as-a-service also helps companies in improving their agility, scalability, making operations more efficient, and reducing the costs involved in operations. AaaS solutions providers take care of the entire analytics infrastructure, so organizations can focus more on their core business functions and insights generated from their business data. Organizations are also demanding analytics-as-a-service due to the lower total cost of ownership and self-service access by their employees that it enables.
The increasing need for getting accurate and timely insights on the data, getting data structured, reducing the operational cost, rising adoption of cloud managed services by SMBs, and increasing need to focus on the core business operation are driving the analytics-as-a-service market and its demand globally.
Major vendors such as IBM, Oracle, SAS Institute, CSC, and Hewlett-Packard are helping large enterprises and SMBs implement on-demand analytics-as-a-service which provides them quick insights on the changing business conditions and increases awareness about the changing market trends. It also enhances the operational efficiency and keeps operational cost in control.
The report analyzes the growth rate and penetration of analytics-as-a-service market across all the regions. The assumptions considered for the market forecast include political, economic, social, technological, and economic factors. For example, exchange rate is one of the economic factors expected to have a moderate impact on this market. Therefore, dollar fluctuations are expected to not seriously affect the forecasts in the emerging Latin America and Asia-Pacific (APAC) regions.
The report on analytics as a service market will help the market leaders/new entrants in this market in the following ways:
1. This report segments the market into solutions and services, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across different deployment models, end-user organization size, industry verticals, and regions.
2. This report will help them understand the competitors better and gain more insights into positioning one’s business. There is a separate section on competitive landscape, including end-user analysis, mergers and acquisitions, and venture capital funding. Besides this, there are company profiles of the ten major players in this market. In this section, market internals are provided that can help place one’s company ahead of the competitors.
3. The report helps them understand the pulse of the market. The report provides information on the key market drivers, restraints, challenges, and opportunities.
TABLE OF CONTENTS



1 INTRODUCTION 14

1.1 OBJECTIVES OF THE STUDY 14

1.2 MARKET DEFINITION 14

1.3 MARKET SCOPE 14

1.3.1 MARKETS COVERED 15

1.3.2 YEARS CONSIDERED IN THE REPORT 15

1.4 CURRENCY 16

1.5 LIMITATIONS 16

1.6 STAKEHOLDERS 16

2 RESEARCH METHODOLOGY 17

2.1 RESEARCH DATA 17

2.1.1 SECONDARY DATA 18

2.1.1.1 Key data from secondary sources 18

2.1.2 PRIMARY DATA 18

2.1.2.1 Key data from primary sources 18

2.1.2.2 Key industry insights 20

2.1.2.3 Breakdown of primaries 20

2.2 MARKET SIZE ESTIMATION 20

2.2.1 BOTTOM-UP APPROACH 21

2.2.2 TOP-DOWN APPROACH 22

2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 22

2.4 RESEARCH ASSUMPTIONS 24

2.4.1 ASSUMPTIONS 24

3 EXECUTIVE SUMMARY 25

4 PREMIUM INSIGHTS 28

4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE ANALYTICS-AS-A-SERVICE MARKET 28

4.2 ANALYTICS-AS-A-SERVICE MARKET: MARKET SHARE ACROSS VARIOUS REGIONS 29

4.3 ANALYTICS-AS-A-SERVICE: SOLUTIONS AND VERTICALS MARKET 30

4.4 LIFE CYCLE ANALYSIS, BY REGION 31

5 MARKET OVERVIEW 32

5.1 INTRODUCTION 33

5.2 MARKET EVOLUTION 33

5.3 MARKET DYNAMICS 34



5.3.1 DRIVERS 35

5.3.1.1 Lower total cost of ownership 35

5.3.1.2 Increased business agility and scalability 35

5.3.1.3 Self-service access to centrally managed data 35

5.3.2 RESTRAINTS 36

5.3.2.1 Complex analytical workflow 36

5.3.2.2 Diversity of data models based on business needs 36

5.3.3 OPPORTUNITIES 36

5.3.3.1 Growing demand of mobile devices for analytics 36

5.3.3.2 Increase in amount of data across industry verticals 36

5.3.4 CHALLENGES 37

5.3.4.1 Data security and privacy 37

5.3.4.2 Lack of analytical knowledge 37

6 INDUSTRY TRENDS 38

6.1 INTRODUCTION 38

6.2 VALUE CHAIN ANALYSIS 38

6.3 ECOSYSTEM 39

6.4 PORTER’S FIVE FORCES ANALYSIS 41

6.4.1 THREAT OF NEW ENTRANTS 41

6.4.2 THREAT OF SUBSTITUTES 42

6.4.3 BARGAINING POWER OF SUPPLIERS 42

6.4.4 BARGAINING POWER OF BUYERS 42

6.4.5 INTENSITY OF RIVALRY 43

6.5 TECHNOLOGICAL OVERVIEW 44

6.5.1 LAYERS OF ANALYTICS-AS-A-SERVICE 44

6.5.1.1 Data-as-a-Service 44

6.5.1.2 Storage-as-a-Service 44

6.5.1.3 Analytics Software-as-a-Service 44

6.5.2 TYPE OF DATA PROCESSING 44

6.5.2.1 Batch data processing 45

6.5.2.2 Real-time streaming data processing 45

6.6 STRATEGIC BENCHMARKING 45

7 ANALYTICS-AS-A-SERVICE MARKET ANALYSIS, BY TYPE 47

7.1 INTRODUCTION 48

7.2 ANALYTICS-AS-A-SERVICE MARKET SIZE ESTIMATION, BY SOLUTIONS 49

7.2.1 FINANCIAL ANALYTICS 50

7.2.1.1 Asset and liability management 50

7.2.1.2 Budgetary control management 50

7.2.1.3 General ledger management 51

7.2.1.4 Payables and receivables management 51

7.2.1.5 Profitability management 51

7.2.2 RISK ANALYTICS 51

7.2.2.1 Cyber risk management 52

7.2.2.2 Operational risk management 52

7.2.2.3 Credit and market risk management 52

7.2.3 CUSTOMER ANALYTICS 53

7.2.3.1 Customer segmentation and clustering 53

7.2.3.2 Customer behavior analysis 54

7.2.3.3 Loyalty and customer experience management 54

7.2.4 MARKETING ANALYTICS 54

7.2.4.1 Marketing campaign monitoring 55

7.2.4.2 Predictive modeling 55

7.2.4.3 Yield management 55

7.2.4.4 Product or service development strategies 55

7.2.5 SALES ANALYTICS 55

7.2.5.1 Sales life cycle management 56

7.2.5.2 Sales reps efficiency optimization 56

7.2.6 WEB AND SOCIAL MEDIA ANALYTICS 56

7.2.6.1 Social media management 57

7.2.6.2 Search engine optimization 57

7.2.6.3 Performance monitoring 57

7.2.7 SUPPLY CHAIN ANALYTICS 58

7.2.7.1 Supply chain planning and procurement 58

7.2.7.2 Sales and operations planning 59

7.2.7.3 Distribution and logistics optimization 59

7.2.7.4 Inventory optimization 59

7.2.7.5 Manufacturing analysis 59

7.2.8 NETWORK ANALYTICS 59

7.2.8.1 Intelligent network optimization 60

7.2.8.2 Traffic management 60

7.2.9 OTHERS 60

7.3 ANALYTICS-AS-A-SERVICE MARKET SIZE ESTIMATION, BY SERVICE 61

7.3.1 CONSULTING SERVICE 62

7.3.2 MANAGED SERVICE 63

7.3.3 SUPPORT AND MAINTENANCE SERVICE 63

8 ANALYTICS-AS-A-SERVICE MARKET ANALYSIS, BY DEPLOYMENT MODEL 65

8.1 INTRODUCTION 66

8.2 PUBLIC CLOUD 67

8.3 PRIVATE CLOUD 67

8.4 HYBRID CLOUD 68



9 ANALYTICS-AS-A-SERVICE MARKET ANALYSIS, BY ORGANIZATION SIZE 69

9.1 INTRODUCTION 70

9.2 SMALL AND MEDIUM BUSINESSES 71

9.3 LARGE ENTERPRISES 71

10 ANALYTICS-AS-A-SERVICE MARKET ANALYSIS, BY VERTICAL 73

10.1 INTRODUCTION 74

10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 75

10.3 RETAIL AND WHOLESALE 76

10.4 TELECOMMUNICATIONS AND IT 78

10.5 ENERGY AND UTILITIES 79

10.6 HEALTHCARE AND LIFE SCIENCES 81

10.7 TRAVEL AND HOSPITALITY 83

10.8 TRANSPORTATION AND LOGISTICS 85

10.9 MEDIA AND ENTERTAINMENT 87

10.10 MANUFACTURING 88

10.11 GOVERNMENT 90

10.12 OTHERS 91

11 GEOGRAPHIC ANALYSIS 93

11.1 INTRODUCTION 94

11.2 NORTH AMERICA 96

11.3 EUROPE 98

11.4 ASIA-PACIFIC 99

11.5 LATIN AMERICA 101

11.6 MIDDLE EAST AND AFRICA 102

12 COMPETITIVE LANDSCAPE 104

12.1 OVERVIEW 104

12.2 COMPETITIVE SITUATION AND TRENDS 105

12.2.1 PARTNERSHIPS, AGREEMENTS AND COLLABORATIONS 106

12.2.2 NEW PRODUCT LAUNCHES 108

12.2.3 MERGERS AND ACQUISITIONS 109

12.2.4 VENTURE CAPITAL FUNDING 109

13 COMPANY PROFILES 110

(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*

13.1 INTRODUCTION 110

13.2 SAS INSTITUTE 111

13.3 IBM CORPORATION 114

13.4 COMPUTER SCIENCE CORPORATION (CSC) 117

13.5 ORACLE CORPORATION 120

13.6 HEWLETT-PACKARD (HP) 123

13.7 ATOS 126

13.8 MICROSOFT CORPORATION 128

13.9 GOODDATA 130

13.10 EMC 131

13.11 GOOGLE 133

*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.

14 APPENDIX 135

14.1 EXCERPTS FROM INDUSTRY EXPERTS 135

14.2 DISCUSSION GUIDE 136

14.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 141

14.4 AVAILABLE CUSTOMIZATION 141

14.5 RELATED REPORTS 142





LIST OF TABLES



TABLE 1 ANALYTICS-AS-A-SERVICE MARKET SIZE AND GROWTH,

2013—2020 ($MILLION, Y-O-Y %) 26

TABLE 2 DRIVERS: IMPACT ANALYSIS 35

TABLE 3 RESTRAINTS: IMPACT ANALYSIS 36

TABLE 4 OPPORTUNITIES: IMPACT ANALYSIS 37

TABLE 5 CHALLENGES: IMPACT ANALYSIS 37

TABLE 6 ANALYTICS-AS-A-SERVICE MARKET SIZE, BY TYPE, 2013—2020 ($MILLION) 48

TABLE 7 ANALYTICS-AS-A-SERVICE MARKET SIZE, BY SOLUTION, 2013—2020 ($MILLION) 49

TABLE 8 FINANCIAL ANALYTICS: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY REGION, 2013—2020 ($MILLION) 50

TABLE 9 RISK ANALYTICS: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY REGION,

2013—2020 ($MILLION) 52

TABLE 10 CUSTOMER ANALYTICS: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY REGION, 2013—2020 ($MILLION) 53

TABLE 11 MARKETING ANALYTICS: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY REGION, 2013—2020 ($MILLION) 54

TABLE 12 SALES ANALYTICS: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY REGION,

2013—2020 ($MILLION) 56

TABLE 13 WEB AND SOCIAL MEDIA ANALYTICS: ANALYTICS-AS-A-SERVICE MARKET SIZE,

BY REGION, 2013—2020 ($MILLION) 57

TABLE 14 SUPPLY CHAIN ANALYTICS: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY REGION, 2013—2020 ($MILLION) 58

TABLE 15 NETWORK ANALYTICS: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY REGION,

2013—2020 ($MILLION) 60

TABLE 16 OTHERS: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY REGION,

2013—2020 ($MILLION) 61

TABLE 17 ANALYTICS-AS-A-SERVICE MARKET SIZE, BY SERVICE, 2013—2020 ($MILLION) 61

TABLE 18 CONSULTING SERVICE: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY REGION, 2013—2020 ($MILLION) 62

TABLE 19 MANAGED SERVICE: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY REGION,

2013—2020 ($MILLION) 63

TABLE 20 SUPPORT AND MAINTENANCE SERVICE: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY REGION, 2013—2020 ($MILLION) 64

TABLE 21 ANALYTICS-AS-A-SERVICE MARKET SIZE, BY DEPLOYMENT MODEL,

2013—2020 ($MILLION) 66

TABLE 22 PUBLIC CLOUD: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY REGION,

2013—2020 ($MILLION) 67

TABLE 23 PRIVATE CLOUD: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY REGION,

2013—2020 ($MILLION) 68

TABLE 24 HYBRID CLOUD: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY REGION,

2013—2020 ($MILLION) 68

TABLE 25 ANALYTICS-AS-A-SERVICE MARKET SIZE, BY ORGANIZATION SIZE,

2013—2020 ($MILLION) 70

TABLE 26 SMALL AND MEDIUM BUSINESSES: ANALYTICS-AS-A-SERVICE MARKET SIZE,

BY REGION, 2013—2020 ($MILLION) 71

TABLE 27 LARGE ENTEPRISES: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY REGION, 2013—2020 ($MILLION) 72

TABLE 28 ANALYTICS-AS-A-SERVICE MARKET SIZE, BY VERTICAL, 2013—2020 ($MILLION) 74

TABLE 29 BANKING, FINANCIAL SERVICES, AND INSURANCE: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY TYPE, 2013—2020 ($MILLION) 75

TABLE 30 BANKING, FINANCIAL SERVICES, AND INSURANCE: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY SOLUTION, 2013—2020 ($MILLION) 76

TABLE 31 BANKING, FINANCIAL SERVICES, AND INSURANCE: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY SERVICE, 2013—2020 ($MILLION) 76

TABLE 32 RETAIL AND WHOLESALE: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY TYPE, 2013—2020 ($MILLION) 77

TABLE 33 RETAIL AND WHOLESALE: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY SOLUTION, 2013—2020 ($MILLION) 77

TABLE 34 RETAIL AND WHOLESALE: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY SERVICE, 2013—2020 ($MILLION) 78

TABLE 35 TELECOMMUNICATIONS AND IT: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY TYPE, 2013—2020 ($MILLION) 78

TABLE 36 TELECOMMUNICATIONS AND IT: ANALYTICS-AS-A-SERVICE MARKET SIZE,

BY SOLUTION, 2013—2020 ($MILLION) 79

TABLE 37 TELECOMMUNICATIONS AND IT: ANALYTICS-AS-A-SERVICE MARKET SIZE,

BY SERVICE, 2013—2020 ($MILLION) 79

TABLE 38 ENERGY AND UTILITIES: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY TYPE,

2013—2020 ($MILLION) 80

TABLE 39 ENERGY AND UTILITIES: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY SOLUTION, 2013—2020 ($MILLION) 80

TABLE 40 ENERGY AND UTILITIES: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY SERVICE, 2013—2020 ($MILLION) 81

TABLE 41 HEALTHCARE AND LIFE SCIENCES: ANALYTICS-AS-A-SERVICE MARKET SIZE,

BY TYPE, 2013—2020 ($MILLION) 81

TABLE 42 HEALTHCARE AND LIFE SCIENCES: ANALYTICS-AS-A-SERVICE MARKET SIZE,

BY SOLUTION, 2013—2020 ($MILLION) 82

TABLE 43 HEALTHCARE AND LIFE SCIENCES: ANALYTICS-AS-A-SERVICE MARKET SIZE,

BY SERVICE, 2013—2020 ($MILLION) 82

TABLE 44 TRAVEL AND HOSPITALITY: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY TYPE, 2013—2020 ($MILLION) 83

TABLE 45 TRAVEL AND HOSPITALITY: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY SOLUTION, 2013—2020 ($MILLION) 84

TABLE 46 TRAVEL AND HOSPITALITY: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY SERVICE, 2013—2020 ($MILLION) 84

TABLE 47 TRANSPORTATION AND LOGISTICS: ANALYTICS-AS-A-SERVICE MARKET SIZE,

BY TYPE, 2013—2020 ($MILLION) 85

TABLE 48 TRANSPORTATION AND LOGISTICS: ANALYTICS-AS-A-SERVICE MARKET SIZE,

BY SOLUTION, 2013—2020 ($MILLION) 86

TABLE 49 TRANSPORTATION AND LOGISTICS: ANALYTICS-AS-A-SERVICE MARKET SIZE,

BY SERVICE, 2013—2020 ($MILLION) 86

TABLE 50 MEDIA AND ENTERTAINMENT: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY TYPE, 2013—2020 ($MILLION) 87

TABLE 51 MEDIA AND ENTERTAINMENT: ANALYTICS-AS-A-SERVICE MARKET SIZE,

BY SOLUTION, 2013—2020 ($MILLION) 87

TABLE 52 MEDIA AND ENTERTAINMENT: ANALYTICS-AS-A-SERVICE MARKET SIZE,

BY SERVICE, 2013—2020 ($MILLION) 88

TABLE 53 MANUFACTURING: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY TYPE,

2013—2020 ($MILLION) 88

TABLE 54 MANUFACTURING: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY SOLUTION,

2013—2020 ($MILLION) 89

TABLE 55 MANUFACTURING: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY SERVICE,

2013—2020 ($MILLION) 89

TABLE 56 GOVERNMENT: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY TYPE,

2013—2020 ($MILLION) 90

TABLE 57 GOVERNMENT: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY SOLUTION,

2013—2020 ($MILLION) 90

TABLE 58 GOVERNMENT: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY SERVICE,

2013—2020 ($MILLION) 91

TABLE 59 OTHERS: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY TYPE,

2013—2020 ($MILLION) 91

TABLE 60 OTHERS: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY SOLUTION,

2013—2020 ($MILLION) 92

TABLE 61 OTHERS: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY SERVICE,

2013—2020 ($MILLION) 92

TABLE 62 ANALYTICS-AS-A-SERVICE MARKET SIZE, BY REGION, 2013—2020 ($MILLION) 95

TABLE 63 NORTH AMERICA: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY VERTICAL,

2013—2020 ($MILLION) 98

TABLE 64 EUROPE: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY VERTICAL,

2013—2020 ($MILLION) 99

TABLE 65 ASIA-PACIFIC: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY VERTICAL,

2013—2020 ($MILLION) 101

TABLE 66 LATIN AMERICA: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY VERTICAL,

2013—2020 ($MILLION) 102

TABLE 67 MIDDLE EAST AND AFRICA: ANALYTICS-AS-A-SERVICE MARKET SIZE, BY VERTICAL, 2013—2020 ($MILLION) 103

TABLE 68 PARTNERSHIPS AND COLLABORATIONS, 2012—2015 106

TABLE 69 NEW PRODUCT LAUNCHES, 2012—2015 108

TABLE 70 MERGERS AND ACQUISITIONS, 2012—2015 109

TABLE 71 VENTURE CAPITAL FUNDING, 2012—2015 109





LIST OF FIGURES



FIGURE 1 RESEARCH DESIGN 17

FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21

FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 22

FIGURE 4 DATA TRIANGULATION 23

FIGURE 5 ANALYTICS-AS-A-SERVICE MARKET IS POISED TO WITNESS GROWTH IN THE GLOBAL MARKET FOR THE PERIOD 2013—2020 26

FIGURE 6 ANALYTICS-AS-A-SERVICE MARKET SNAPSHOT ON THE BASIS OF SOLUTIONS (2015 VS. 2020) 27

FIGURE 7 ANALYTICS-AS-A-SERVICE MARKET SNAPSHOT ON THE BASIS OF SERVICE

(2015—2020) 27

FIGURE 8 LUCRATIVE MARKET PROSPECTS IN THE ANALYTICS-AS-A-SERVICE MARKET 28

FIGURE 9 NORTH AMERICA ACCOUNTS FOR 40.7% OF THE MARKET FOR ANALYTICS-AS-A-SERVICE 29

FIGURE 10 FINANCIAL ANALYTICS AND BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL ARE EXPECTED TO GAIN THE LARGEST MARKET SHARE IN 2015 30

FIGURE 11 ASIA-PACIFIC SOON TO WITNESS EXPONENTIAL GROWTH DURING 2015-2020 31

FIGURE 12 EVOLUTION OF ANALYTICS-AS-A-SERVICE 33

FIGURE 13 LOWER TOTAL COST OF OWNERSHIP IS THE MAJOR DRIVING FACTOR FOR THE ANALYTICS-AS-A-SERVICE MARKET 34

FIGURE 14 ANALYTICS-AS-A-SERVICE MARKET: VALUE CHAIN ANALYSIS 39

FIGURE 15 ANALYTICS-AS-A-SERVICE MARKET: ECOSYSTEM 40

FIGURE 16 ANALYTICS-AS-A-SERVICE MARKET: PORTER’S FIVE FORCES ANALYSIS 41

FIGURE 17 STRATEGIC BENCHMARKING: ANALYTICS-AS-A-SERVICE MARKET 46

FIGURE 18 SOLUTIONS HAS THE HIGHEST MARKET SIZE AND THE TREND IS EXPECTED TO CONTINUE 48

FIGURE 19 FINANCIAL ANALYTICS HAS THE HIGHEST MARKET SIZE AND THE TREND IS EXPECTED TO CONTINUE THROUGHOUT THE FORECAST PERIOD 49

FIGURE 20 CONSULTING SERVICE HAS THE HIGHEST MARKET SIZE AND THE TREND IS EXPECTED TO CONTINUE 62

FIGURE 21 HYBRID CLOUD HAS THE HIGHEST MARKET SIZE AND THE TREND IS EXPECTED TO CONTINUE DURING THE FORECAST PERIOD 66

FIGURE 22 LARGE ENTERPRISES SEGMENT IS EXPECTED TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD 70

FIGURE 23 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICALWOULD HAVE THE HIGHEST MARKET SHARE IN 2015 75

FIGURE 24 GEOGRAPHIC SNAPSHOT (2015): RAPID GROWTH MARKETS ARE EMERGING AS NEW SPOTS 94

FIGURE 25 NORTH AMERICA IS EXPECTED TO HAVE A MAJOR SHARE OF THE AAAS MARKET DURING THE FORECAST PERIOD 95

FIGURE 26 NORTH AMERICA SNAPSHOT 97

FIGURE 27 ASIA-PACIFIC MARKET SNAPSHOT: TECHNOLOGICAL INITIATIVES IS EXPECTED TO FUEL THE NEED FOR ANALYTICS-AS-A-SERVICE 100

FIGURE 28 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AND ENHANCEMENTS AS THE KEY GROWTH STRATEGY OVER THE LAST 3 YEARS 104

FIGURE 29 MARKET EVALUATION FRAMEWORK 105

FIGURE 30 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH AND PRODUCT ENHANCEMENT WAS THE KEY STRATEGY IN THE ANALYTICS-AS-A-SERVICE MARKET 106

FIGURE 31 GEOGRAPHIC REVENUE MIX OF TOP 4 MARKET PLAYERS 110

FIGURE 32 SAS INSTITUTE: COMPANY SNAPSHOT 111

FIGURE 33 SAS INSTITUTE: SWOT ANALYSIS 112

FIGURE 34 IBM CORPORATION: COMPANY SNAPSHOT 114

FIGURE 35 IBM CORPORATION: SWOT ANALYSIS 115

FIGURE 36 CSC: COMPANY SNAPSHOT 117

FIGURE 37 CSC: SWOT ANALYSIS 118

FIGURE 38 ORACLE CORPORATION: COMPANY SNAPSHOT 120

FIGURE 39 ORACLE CORPORATION: SWOT ANALYSIS 121

FIGURE 40 HP: COMPANY SNAPSHOT 123

FIGURE 41 HP: SWOT ANALYSIS 124

FIGURE 42 ATOS: COMPANY SNAPSHOT 126

FIGURE 43 MICROSOFT CORPORATION: COMPANY SNAPSHOT 128

FIGURE 44 EMC: COMPANY SNAPSHOT 131

FIGURE 45 GOOGLE: COMPANY SNAPSHOT 133

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