Vincent F. Hendricks im Interview Über gute und böse "Bubbles", Social Media und Dresden
marktforschung.de: What exactly are bubbles?
Vincent F. Hendricks: Bubbles are usually associated situations in finance where assets trade at prices far exceeding their fundamental value. But assets dont have to be monetary, but can also be social and liquidity doesn't have to be cash money but likes, upvotes, comments and other online gestures possibly used to overheat social assists of sympathy, popularity, respect, influence, power. Thus you may speak of opinion bubbles, status bubbles, news bubbles, political bubbles, even science bubbles.
marktforschung.de: Which kind of bubbles are dangerous and which kind are rather harmless or even amusing?
Vincent F. Hendricks: The bubbles that rails collective rationality are benign, the ones that make us go group-wise astray sacrificing reason for madness or mania are malignant.
marktforschung.de: Regarding social-media communication, what do you believe are your students already better at than you are and where on the other hand do you think can you still exceed their strengths?
Vincent F. Hendricks: It's not them vs me, it's us together covering the spectrum. The students are good at deciphering the social code online, and then we can map the landscape of communication together based on economics, logic, information theory, philosophy, computer science, social psychology and behavioural and political science.
marktforschung.de: What comes to mind when you think of the city Dresden?
Vincent F. Hendricks: World War 2, I'm afraid.
marktforschung.de: Why should we – under no circumstances – miss your keynote at the GOR?
Vincent F. Hendricks: Our new book coming out in May 2016 is entitled "Infostorms: Why do we "like"? Explaining individual behaviour on the social net". We're all online, we think of ourselves as rational, let’s make sure that we are as careful about what we like virtually as we really are – and this goes for everybody.