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The Path to Powerful Personas
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// Katharina Ladikas and Vlada Gekhtman, both Senior Project Directors at Happy Thinking People
A focussed session about how to create powerful personas – rooted in reality; memorable; inspiring.
When done well, personas are extremely useful. They bring target group understanding to life, adding emotional depth.
But what is a “persona” – what makes a "good" persona – and how do you get there? What steps are needed to ensure your personas are valuable, actionable, powerful?
In this hands-on webinar you will learn about the following topics:
- The role of qualitative research and People Understanding
- Best practice examples – with research approaches and key “how-to” advice
- Bringing personas to life: visualisation options and activation strategies.
- Tips, tricks, key watch-outs
Some of the talk will be in German, some in English - all slides in English.
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