The Path to Powerful Personas

A focussed session about how to create powerful personas – rooted in reality; memorable; inspiring.

When done well, personas are extremely useful. They bring target group understanding to life, adding emotional depth.

But what is a “persona” – what makes a "good" persona – and how do you get there? What steps are needed to ensure your personas are valuable, actionable, powerful?

In this hands-on webinar you will learn about the following topics:

  • The role of qualitative research and People Understanding
  • Best practice examples – with research approaches and key “how-to” advice
  • Bringing personas to life: visualisation options and activation strategies.
  • Tips, tricks, key watch-outs

Some of the talk will be in German, some in English - all slides in English.


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