Best Practices for Market Insights in B2B within the Innovation & Product Development Process

Did you know that only half of B2B companies use market, competitor, trend or technology analyses as part of their innovation and product development processes? The goal of our presentation is to show, based on best practices, how these analyses can help and in which phase they can be optimally used. While sharing real client success cases, we will be mainly focusing on digital solutions in retail, automotive, manufacturing and construction areas.

We´re Frenus: A consulting-driven Market Intelligence company with HQ in Germany and branch offices in Bulgaria, India and Ukraine. Enabling better decision-making for digital B2B markets - this is our passion. Providing in depth analyses about markets, competition, trends or technologies helps our clients to create better and on point Digital Solutions.


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