marktforschung.de - Das Portal für Marktforschung, Data Analytics und Insights.
CONSULTING.de - Das Portal für Unternehmensberatung CONSULTING.de
PERSONALintern.de - Der fachspezifische Newsletter für das HR-Management in der D-A-CH-Region PERSONALintern.de
Top-Themen
Top-Beiträge
Ressorts
Rubriken
marktforschung.dossier
Services
Mehr
Top-Themen:
Adventskalender dossier.PLUS: Insight-Driven-Future Gehaltsstudie 2023 Unstatistik des Monats

Adele Gritten

S4C

Non Executive Board Member

Adele Gritten ist Director of Key Accounts bei der Future Thinking Group. Zuvor war sie Vice President bei Lieberman Research Worldwide. Davor bekleidete sie die Position der UK Commercial Director bei YouGov.

Beiträge von/mit Adele Gritten

Kolumne von Adele Gritten TTM: A useful model for marketing research?

Behavioural Economics in marketing research is everywhere now. But many clients frequently need help to make sense of it all. What are they supposed to do with behavioural economics outputs? Too much theory and not enough practice, some say. That's nice and funky, others say; it sounds very grand…
veröffentlicht am

Adele Gritten, Future Thinking A Brexit post-mortem from the perspective of behavioural economics. What went wrong?

As a UK citizen, I could not ignore writing a column this month that in some part acknowledged the historic decision that the people of the UK have just made: the decision to leave the EU. It was a close decision, with opinion pollsters wholly inconsistent in the run up to the referendum as to…
veröffentlicht am
Adele Gritten (LRW Europe)

Kolumne von Adele Gritten The client-agency relationship needs a little TLC

I spoke in an MRS Fringe panel session at the annual MRS conference in the UK this month. As someone who has been working in MR for almost 20 years, the first 10 years client side and the last 10 years agency side, my talk centred around the fact that clients and agencies used to be close, but…
veröffentlicht am
Adele Gritten (LRW Europe)

The polymath versus the specialist: The role of talent in our post-digital research world

By Adele GrittenSpeaking on a UK panel about the future of media research this week, one of the questions I was asked to ponder was about the role of talent in research. Where is the innovative talent coming from these days? Is research polarising between advanced statistical skills for Big Data and…
veröffentlicht am
Adele Gritten (LRW Europe)

Kolumne von Adele Gritten Innovation failure at the late phase-gate

Despite working in a fast paced, tech-dominated research era, indeed, despite my job entailing advising many media and tech clients on how to develop innovative products for competitive advantage in the marketplace, I often rally against this at a personal level and find myself on the late majority…
veröffentlicht am
Adele Gritten (LRW Europe)

Kolumne von Adele Gritten Out with the old, in with the new

Happy new year to everyone (it’s never too late in the market research industry to make a public sentiment public). Various MR publications in the UK and US over the past week have been pontificating on where and what next for the MR industry in 2016, as well as retrospectively taking a…
veröffentlicht am

Kolumne von Adele Gritten "Disruptive Innovation" has long since happened. But we market researchers have been rather slow at keeping apace.

A colleague of mine forwarded me an interesting slide from a recent IBM Entrepreneurs conference. It pointed out quite starkly and in a no frills way that digital disruption has already happened. Not at all big news to those of us who work in the research, media, marketing and communications…
veröffentlicht am
Adele Gritten is European Managing Director of LRW Europe

Kolumne von Adele Gritten Finding genuine nuggets of insight in an increasingly Big Data world

I live in a Western World where "bigger", "more", "immediately", and the need to be constantly switched on are cultural givens. I live in a world of endless possibilities, where an answer to every question that has ever existed is available at my fingertips across my various technological devices. I…
veröffentlicht am

When innovation is taken too far and brands (like VW) get busted

By Adele Gritten It won't have escaped anyone in Germany, (nor indeed in Europe and the world at large!) that Volkswagen has badly let down its faithful and loyal customer base. Its admission of deception i.e. tampering with the emissions systems on 11 million diesel vehicles worldwide resulted in…
veröffentlicht am

Kolumne von Adele Gritten Virtual Reality: Virtually a Fad or Virtually an Imminent Reality?

Back in March, I wrote about the inexorable intertwining of behavioural economics and market research, including how Virtual Reality is increasingly used as a tool for market research. Now that VR is set to become widely available to consumers with imminent launches from Oculus Rift and Samsung…
veröffentlicht am
Adele Gritten und Joan Cassidy, Lieberman Research Worldwide

Interview mit Adele Gritten und Joan Cassidy (LRW) Über Innovationen in der "so what?" Company

Im Interview mit Adele Gritten, Managing Director Europe, und Joan Cassidy, VP of Marketing, beide bei bei LRW | Lieberman Research Worldwide, sprach marktforschung.de über die Rolle von Innovationen auf Instituts- und Kundenseite sowie Unterschiede zwischen den USA und dem Vereinigten Königreich.
veröffentlicht am
Adele Gritten (LRW Europe)

Behavioural Economics and Market Research The Inexorable Intertwining of Two Disciplines

Von Adele Gritten, Managing Director, LRW Europe I started my career in market research 20 years ago. At that time, behavioural economics was, at best, confined to a basic understanding of low and high involvement processing in advertising theory. At worst, it was an unknown term, relegated to the…
veröffentlicht am

Weitere Highlights auf marktforschung.de

Editors Choice

alle anzeigen
 

Smart News Fachverlag GmbH
Max-Ernst-Str. 4
D-50354 Hürth (bei Köln)
Tel.: +49 (0)2233 - 460 78 60

 

Redaktionelle Anliegen bitte an:
redaktion(at)marktforschung.de

für alle anderen Anliegen:
service(at)marktforschung.de

Quicklinks

© 2007 bis 2023 Alle Rechte bei marktforschung.de