Lieberman Research Worldwide (LRW Europe)
Turning Insight into Impact ®

Beratung / Berater Datenauswertung Marktforschungsinstitut

LRW Europe is part of  Lieberman Research Worldwide. We focus on delivering "So what?" consulting that's informed by marketing science and Pragmatic Brain Science, enabling us to deliver unmatched industry  value to our clients.

We are a top 25 global company.

• 7 offices on 3 continents
• 80-country affiliate network
• Top ranked Marketing Science Team
• Industry Leading Pragmatic Brain Science Institute
• Full global data collection capabilities, including expert field professionals
• Best in class technology capabilities
• Cutting edge qualitative division

(Selbstdarstellung des Unternehmens)

Unternehmensführung

Inhaber/-in: Dave Sackman, CEO, Jeff Reynolds, Presiden

Geschäftsführung: Adele Gritten, Managing Director Europe

Unternehmenszahlen

gegründet 1973

400+

Verbandsmitgliedschaften: ESOMAR, MRS, CASRO

Branchen

Industrie (Kunststoffe, Chemie etc.)

Telekommunikation

Informationstechnologie (IT)

Marketing / Vertrieb / Management

Landwirtschaft

Nahrungsmittel

Sonstiges / Branchenübergreifend

Umwelt

Healthcare / Pharma

Medien

Tourismus / Gastronomie / Außer Haus

Transport / Logistik / Versand

Automobil

Dienstleistungen

Energie / Rohstoffe

Entertainment / Freizeit

Finanzen / Versicherungen

Handel / Konsumgüter

Themen

Produkt- und Preisforschung

EX Research / Mitarbeiterbefragungen / Organisationsforschung

CX Research / Kundenzufriedenheit / Kundenbindung

Werbewirkungsforschung

Qualitative Forschung

Quantitative Forschung

Markenforschung

Mobile Research

Social Media Research

B2B Marktforschung

Befragungen (CAPI, CATI, Face-to-face, Online)

Benchmark-Analysen

Implizite Methoden

Mediaforschung

Marktsegmentierung

Kolumne von Adele Gritten "Disruptive Innovation" has long since happened. But we market researchers have been rather slow at keeping apace.

A colleague of mine forwarded me an interesting slide from a recent IBM Entrepreneurs conference. It pointed out quite starkly and in a no frills way that digital disruption has already happened. Not at all big news to those of us who work in the research, media, marketing and communications…

veröffentlicht am 01.12.2015

Kolumne von Adele Gritten Finding genuine nuggets of insight in an increasingly Big Data world

I live in a Western World where "bigger", "more", "immediately", and the need to be constantly switched on are cultural givens. I live in a world of endless possibilities, where an answer to every question that has ever existed is available at my fingertips across my various technological devices. I…

veröffentlicht am 10.11.2015

When innovation is taken too far and brands (like VW) get busted

By Adele Gritten It won't have escaped anyone in Germany, (nor indeed in Europe and the world at large!) that Volkswagen has badly let down its faithful and loyal customer base. Its admission of deception i.e. tampering with the emissions systems on 11 million diesel vehicles worldwide resulted in…

veröffentlicht am 06.10.2015

Kolumne von Adele Gritten Virtual Reality: Virtually a Fad or Virtually an Imminent Reality?

Back in March, I wrote about the inexorable intertwining of behavioural economics and market research, including how Virtual Reality is increasingly used as a tool for market research. Now that VR is set to become widely available to consumers with imminent launches from Oculus Rift and Samsung…

veröffentlicht am 01.09.2015

Interview mit Adele Gritten und Joan Cassidy (LRW) Über Innovationen in der "so what?" Company

Im Interview mit Adele Gritten, Managing Director Europe, und Joan Cassidy, VP of Marketing, beide bei bei LRW | Lieberman Research Worldwide, sprach marktforschung.de über die Rolle von Innovationen auf Instituts- und Kundenseite sowie Unterschiede zwischen den USA und dem Vereinigten Königreich.

veröffentlicht am 03.06.2015

Behavioural Economics and Market Research The Inexorable Intertwining of Two Disciplines

Von Adele Gritten, Managing Director, LRW Europe I started my career in market research 20 years ago. At that time, behavioural economics was, at best, confined to a basic understanding of low and high involvement processing in advertising theory. At worst, it was an unknown term, relegated to the…

veröffentlicht am 17.03.2015

Kontakt

Lieberman Research Worldwide (LRW Europe)
Provost St, Covent Garden 27
N1 7NH London
Vereinigtes Königreich

0044 0203 551 7073

agritten@LRWonline.com

http://www.lrwonline.com