Marktanalyse - Adult Mouth Care in Nigeria

The rising awareness of oral hygiene contributed to the strong growth of 11% in this category in 2011. There is growing demand for such products as an increasing number of Nigerians take oral health more seriously and proactively. There is also an increased availability of such products through supermarkets/hypermarkets as well as in drugstores/parapharmacies — both of which are strongly growing types of retail channels.

Euromonitor International's Adult Mouth Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Adult Mouth Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

ADULT MOUTH CARE IN NIGERIA

Euromonitor International

July 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Switches

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Adult Mouth Care: Value 2006-2011

Table 2 Sales of Adult Mouth Care: % Value Growth 2006-2011

Table 3 Adult Mouth Care Company Shares 2007-2011

Table 4 Adult Mouth Care Brand Shares 2008-2011

Table 5 Forecast Sales of Adult Mouth Care: Value 2011-2016

Table 6 Forecast Sales of Adult Mouth Care: % Value Growth 2011-2016

Executive Summary

Consumer Health Records Its Strongest Value Growth in Over Five Years

Rising Health Awareness Drives Sales of Vitamins and Dietary Supplements

Emzor Pharmaceutical and GlaxoSmithKline Lead in Core Market Categories

Sales Growth Through Non-specialist Retail Channels

Forecast Period Growth Expected To Be Stronger Than in the Review Period

Key Trends and Developments

Urbanisation Is Growing Rapidly

Economic Growth, But Growth Slower Than Expected in the Middle Class

Increased Spending on Health Goods and Medical Services

Increase in Health and Wellness Consciousness

Number of Babies/infants Increases Despite Declining Fertility and Birth Rates

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011

Table 8 Life Expectancy at Birth 2006-2011

Market Data

Table 9 Sales of Consumer Health by Category: Value 2006-2011

Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011

Table 11 Consumer Health Company Shares 2007-2011

Table 12 Consumer Health Brand Shares 2008-2011

Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011

Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010

Table 15 Forecast Sales of Consumer Health by Category: Value 2011-2016

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventative Medicine

Switches

Sources

Summary 1 Research Sources

• Adult Mouth Care in Argentina
• Adult Mouth Care in Canada
• Adult Mouth Care in Denmark
• Adult Mouth Care in Guatemala
• Adult Mouth Care in Hong Kong, China
• Adult Mouth Care in Norway
• Adult Mouth Care in Tunisia
• Adult Mouth Care in Turkey
• Adult Mouth Care in Algeria
• Adult Mouth Care in Azerbaijan
• Adult Mouth Care in Chile
• Adult Mouth Care in China
• Adult Mouth Care in Finland
• Adult Mouth Care in Greece
• Adult Mouth Care in Kazakhstan
• Adult Mouth Care in Latvia
• Adult Mouth Care in Lithuania
• Adult Mouth Care in Poland
• Adult Mouth Care in Sweden
• Adult Mouth Care in the US