Marktanalyse - Adult Mouth Care in Morocco

The continued aggressive advertising campaigns of beauty and personal care products such as toothpaste and mouthwash continued to create a blur between cosmetics and consumer health brands. The prevalence of more innovations focused on delivering complete oral care protection and more efficient germ-killing mouthwashes continued to overshadow adult mouth care. Thus, customers did not feel the strong need to purchase medicated adult mouth care, relying instead on more affordable and popular oral...

Euromonitor International's Adult Mouth Care in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Adult Mouth Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

ADULT MOUTH CARE IN MOROCCO

Euromonitor International

July 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Switches

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Adult Mouth Care: Value 2006-2011

Table 2 Sales of Adult Mouth Care: % Value Growth 2006-2011

Table 3 Adult Mouth Care Company Shares by Value 2007-2011

Table 4 Adult Mouth Care Brand Shares by Value 2008-2011

Table 5 Forecast Sales of Adult Mouth Care: Value 2011-2016

Table 6 Forecast Sales of Adult Mouth Care: % Value Growth 2011-2016

Cooper Maroc in Consumer Health (morocco)

Strategic Direction

Key Facts

Summary 1 Cooper Maroc: Key Facts

Summary 2 Cooper Maroc: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 3 Cooper Maroc: Competitive Position 2011

Laboratoires Laprophan in Consumer Health (morocco)

Strategic Direction

Key Facts

Summary 4 Laboratoires Laprophan: Key Facts

Summary 5 Laboratoires Laprophan: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 6 Laboratoires Laprophan: Competitive Position 2011

Laboratoires Sothema in Consumer Health (morocco)

Strategic Direction

Key Facts

Summary 7 Laboratoires Sothema: Key Facts

Summary 8 Laboratoires Sothema: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 9 Laboratoires Sothema: Competitive Position 2011

Maphar Laboratoires SA in Consumer Health (morocco)

Strategic Direction

Key Facts

Summary 10 Maphar Laboratoires SA: Key Facts

Summary 11 Maphar Laboratoires SA: Operational Indicators

Company Background

Competitive Positioning

Summary 12 Maphar Laboratoires SA: Competitive Position 2011

Executive Summary

Consumer Health Experienced Positive Growth in 2011

Stressful and Hectic Lifestyles Continued To Affect the Health of Moroccans

International Players Took the Lead in Consumer Health

Chemists/pharmacies Remained Key Channel

Awareness of Health and Wellness Supports Growth Over the Forecast Period

Key Trends and Developments

Growth Stagnated Despite Improvements in Economy

the Government Kept A Closer Eye on Consumer Health

the List of Medicines Affected by Price Reduction Expanded in 2011

Consumer Products Associated With Ageing Performed Well

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011

Table 8 Life Expectancy at Birth 2006-2011

Market Data

Table 9 Sales of Consumer Health by Category: Value 2006-2011

Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011

Table 11 Consumer Health Company Shares 2007-2011

Table 12 Consumer Health Brand Shares 2008-2011

Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011

Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011

Table 15 Forecast Sales of Consumer Health by Category: Value 2011-2016

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventative Medicine

Switches

Definitions

Sources

Summary 13 Research Sources

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• Adult Mouth Care in Azerbaijan
• Adult Mouth Care in Chile
• Adult Mouth Care in China
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• Adult Mouth Care in Kazakhstan
• Adult Mouth Care in Latvia
• Adult Mouth Care in Lithuania
• Adult Mouth Care in Poland
• Adult Mouth Care in Sweden
• Adult Mouth Care in the US