Marktanalyse - Adult Mouth Care in Greece

Adult mouth care declined in value by 3% during 2011 as the category was hit by the ongoing economic crisis and shrinking disposable incomes in Greece. The products categorised under adult mouth care are widely considered to be non-essential purchases by the majority of Greeks and therefore financially strained consumers abandoned the category in 2011 as expenditure on non-essential products was curtailed. Furthermore, shrinking disposable incomes may have also forced many Greek consumers to...

Euromonitor International's Adult Mouth Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Adult Mouth Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

ADULT MOUTH CARE IN GREECE

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Adult Mouth Care: Value 2006-2011

Table 2 Sales of Adult Mouth Care: % Value Growth 2006-2011

Table 3 Adult Mouth Care Company Shares by Value 2007-2011

Table 4 Adult Mouth Care Brand Shares by Value 2008-2011

Table 5 Forecast Sales of Adult Mouth Care: Value 2011-2016

Table 6 Forecast Sales of Adult Mouth Care: % Value Growth 2011-2016

Executive Summary

Despite the Recession Consumer Health Grows in 2011

Price Increases, Switches and the 'negative' List Change the Shape of Consumer Health

No Significant Changes Among Leading Consumer Health Players in 2011

Chemists/pharmacies Dominate Value Sales in Consumer Health

Future Performance Relies on Switches and Price Liberation

Key Trends and Developments

Price Increases Trigger Wave of Switches and Subsequent Growth in Consumer Health

Recession Leads To Growing Price Awareness, Yet Quality Remains Decisive Factor in Many Consumer Health Categories

Shrinking Disposable Income Increases Levels of Self- Medication

Focused Positioning and Clear Benefits Rewarded by Consumers

Shrinking Disposable Income Slows Down Momentum of Herbal/traditional Products

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011

Table 8 Life Expectancy at Birth 2006-2011

Market Data

Table 9 Sales of Consumer Health by Category: Value 2006-2011

Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011

Table 11 Consumer Health Company Shares 2007-2011

Table 12 Consumer Health Brand Shares 2008-2011

Table 13 Penetration of Private Label by Category 2006-2011

Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011

Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011

Table 16 Forecast Sales of Consumer Health by Category: Value 2011-2016

Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventative Medicine

Switches

Summary 1 OTC - Switches 2009-2011

Definitions

Sources

Summary 2 Research Sources

• Adult Mouth Care in Canada
• Adult Mouth Care in Hong Kong, China
• Adult Mouth Care in Turkey
• Adult Mouth Care in Algeria
• Adult Mouth Care in Azerbaijan
• Adult Mouth Care in Chile
• Adult Mouth Care in China
• Adult Mouth Care in Finland
• Adult Mouth Care in Greece
• Adult Mouth Care in Kazakhstan
• Adult Mouth Care in Latvia
• Adult Mouth Care in Lithuania
• Adult Mouth Care in Poland
• Adult Mouth Care in Sweden
• Adult Mouth Care in the US
• Adult Mouth Care in Uzbekistan
• Adult Mouth Care in Australia
• Adult Mouth Care in Croatia
• Adult Mouth Care in Uruguay
• Adult Mouth Care in Venezuela