Marktanalyse - Adult Mouth Care in Germany

In 2011, retail value sales of OTC adult mouth care products in Germany are expected to decline by 2% to almost €72 million, the fourth year in a row showing negative development. The reason for the decline is the constantly improved oral hygiene. The high cost of dental treatment, which to an increasing degree is usually not covered by the health insurance system, is a strong incentive for people to maintain good oral hygiene and avoid the high cost of visits to the dentist.

Euromonitor International's Adult Mouth Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Adult Mouth Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

ADULT MOUTH CARE IN GERMANY

Euromonitor International

July 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Switches

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Adult Mouth Care: Value 2006-2011

Table 2 Sales of Adult Mouth Care: % Value Growth 2006-2011

Table 3 Adult Mouth Care Company Shares by Value 2007-2011

Table 4 Adult Mouth Care Brand Shares by Value 2008-2011

Table 5 Forecast Sales of Adult Mouth Care: Value 2011-2016

Table 6 Forecast Sales of Adult Mouth Care: % Value Growth 2011-2016

GlaxoSmithKline GmbH & Co Kg in Consumer Health (germany)

Strategic Direction

Key Facts

Summary 1 GlaxoSmithKline GmbH & Co KG: Key Facts

Summary 2 GlaxoSmithKline GmbH & Co KG: Operational Indicators

Company Background

Production

Summary 3 GlaxoSmithKline GmbH & Co KG: Production Statistics 2011

Competitive Positioning

Summary 4 GlaxoSmithKline GmbH & Co KG: Competitive Position 2011

Johnson & Johnson GmbH in Consumer Health (germany)

Strategic Direction

Key Facts

Summary 5 Johnson & Johnson GmbH: Key Facts

Summary 6 Johnson & Johnson GmbH: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 7 Johnson & Johnson GmbH: Competitive Position 2011

Stada Arzneimittel AG in Consumer Health (germany)

Strategic Direction

Key Facts

Summary 8 STADA Arzneimittel AG: Key Facts

Summary 9 STADA Arzneimittel AG: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 10 STADA Arzneimittel AG: Competitive Position 2011

Executive Summary

Consumer Health Overall Stagnating in Germany in 2011

Market Under Pressure From Healthier Diets and More Exercise

Very Fragmented Market Continues To Be Led by Bayer Vital

Consumer Healthcare Most Often Sold in Health and Beauty Retailers

Small Decline of Consumer Health Expected Over Forecast Period in Germany

Key Trends and Developments

Ongoing Relatively Favourable Economic Conditions in Germany in 2011

Demographic Changes Continue To Influence Consumer Health in Germany

Increasing Shares of Sales Through Internet Retailing in Consumer Health

Consumer Lifestyle Issues Offer Opportunities for Manufacturers and Retailers

Innovation Essential for Premium Brands To Thrive in Consumer Health

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011

Table 8 Life Expectancy at Birth 2006-2011

Market Data

Table 9 Sales of Consumer Health by Category: Value 2006-2011

Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011

Table 11 Consumer Health Company Shares 2007-2011

Table 12 Consumer Health Brand Shares 2008-2011

Table 13 Penetration of Private Label by Category 2006-2011

Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011

Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011

Table 16 Forecast Sales of Consumer Health by Category: Value 2011-2016

Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Switches

Summary 11 OTC - Switches 2010-2011

Definitions

Sources

Summary 12 Research Sources

• Adult Mouth Care in Canada
• Adult Mouth Care in Hong Kong, China
• Adult Mouth Care in Turkey
• Adult Mouth Care in Algeria
• Adult Mouth Care in Azerbaijan
• Adult Mouth Care in Chile
• Adult Mouth Care in China
• Adult Mouth Care in Finland
• Adult Mouth Care in Greece
• Adult Mouth Care in Kazakhstan
• Adult Mouth Care in Latvia
• Adult Mouth Care in Lithuania
• Adult Mouth Care in Poland
• Adult Mouth Care in Sweden
• Adult Mouth Care in the US
• Adult Mouth Care in Uzbekistan
• Adult Mouth Care in Australia
• Adult Mouth Care in Croatia
• Adult Mouth Care in Uruguay
• Adult Mouth Care in Venezuela