Marktanalyse - Advertising in the United Kingdom

Datamonitor's Advertising in the United Kingdom industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer or brand

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The advertising industry consists of agencies providing advertising including display advertising services. The industry value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2008 annual average exchange rates.

For the purpose of this report Europe is deemed to comprise of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 3

CHAPTER 1 Market Overview 7

1.1 Market Definition 7

1.2 Research Highlights 7

1.3 Market Analysis 8

CHAPTER 2 Market Value 9

CHAPTER 3 Market Segmentation I 10

CHAPTER 4 Market Segmentation II 11

CHAPTER 5 Five Forces Analysis 12

5.1 Summary 12

5.2 Buyer Power 13

5.3 Supplier Power 14

5.4 New Entrants 15

5.5 Substitutes 16

5.6 Rivalry 17

CHAPTER 6 Leading Companies 18

6.1 WPP Group plc 18

6.2 Publicis Groupe SA 23

6.3 Omnicom Group Inc. 27

6.4 Aegis Group Plc 29

CHAPTER 7 Market Forecasts 31

7.1 Market Value Forecast 31

CHAPTER 8 Macroeconomic Indicators 32

CHAPTER 9 Appendix 34

9.1 Methodology 34

9.2 Industry Associations 35

9.3 Related Datamonitor Research 35



LIST OF TABLES

Table 1: United Kingdom Advertising Industry Value: $ billion, 2004-2008 9

Table 2: United Kingdom Advertising Industry Segmentation I: % Share, by Value, 2008 10

Table 3: United Kingdom Advertising Industry Segmentation II: % Share, by Value, 2008 11

Table 4: Key Facts: WPP Group plc 18

Table 5: Key Financials: WPP Group plc 22

Table 6: Key Facts: Publicis Groupe SA 23

Table 7: Key Financials: Publicis Groupe SA 26

Table 8: Key Facts: Omnicom Group Inc. 27

Table 9: Key Financials: Omnicom Group Inc. 28

Table 10: Key Facts: Aegis Group Plc 29

Table 11: Key Financials: Aegis Group Plc 30

Table 12: United Kingdom Advertising Industry Value Forecast: $ billion, 2008-2013 31

Table 13: United Kingdom Size of Population (million) , 2004-2008 32

Table 14: United Kingdom GDP (Constant 2000 Prices, $ billion), 2004-2008 32

Table 15: United Kingdom Inflation, 2004-2008 32

Table 16: United Kingdom Exchange Rate, 2004-2008 33

• Advertising in Asia-Pacific
• Advertising in Belgium
• Advertising in Canada
• Advertising in China
• Advertising in Europe
• Advertising in France
• Advertising in Germany
• Advertising in Italy
• Advertising in Japan
• Advertising in Spain
• Advertising in the Netherlands
• Advertising in the United States
• Global Advertising
• Global Advertising
• Advertising in Asia-Pacific
• Advertising in Belgium
• Advertising in Canada
• Advertising in Europe
• Advertising in France
• Advertising in Germany