Marktanalyse - Advertising in China

Datamonitor's Advertising in China industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer or brand

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The advertising industry consists of agencies providing advertising including display advertising services. The industry value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2008 annual average exchange rates.

For the purpose of this report Asia-Pacific is deemed to comprise of Australia, China, Japan, India, Singapore, South Korea and Taiwan.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 3

CHAPTER 1 Market Overview 7

1.1 Market Definition 7

1.2 Research Highlights 7

1.3 Market Analysis 8

CHAPTER 2 Market Value 9

CHAPTER 3 Market Segmentation I 10

CHAPTER 4 Market Segmentation II 11

CHAPTER 5 Five Forces Analysis 12

5.1 Summary 12

5.2 Buyer Power 13

5.3 Supplier Power 14

5.4 New Entrants 15

5.5 Substitutes 16

5.6 Rivalry 17

CHAPTER 6 Leading Companies 18

6.1 Dentsu Inc. 18

6.2 Dahe Media Co., Ltd 21

6.3 Publicis Groupe SA 23

CHAPTER 7 Market Forecasts 27

7.1 Market Value Forecast 27

CHAPTER 8 Macroeconomic Indicators 28

CHAPTER 9 Appendix 30

9.1 Methodology 30

9.2 Industry Associations 31

9.3 Related Datamonitor Research 31



LIST OF TABLES

Table 1: China Advertising Industry Value: $ billion, 2004-2008 9

Table 2: China Advertising Industry Segmentation I: % Share, by Value, 2008 10

Table 3: China Advertising Industry Segmentation II: % Share, by Value, 2008 11

Table 4: Key Facts: Dentsu Inc. 18

Table 5: Key Financials: Dentsu Inc. 19

Table 6: Key Facts: Dahe Media Co., Ltd 21

Table 7: Key Financials: Dahe Media Co., Ltd 21

Table 8: Key Facts: Publicis Groupe SA 23

Table 9: Key Financials: Publicis Groupe SA 25

Table 10: China Advertising Industry Value Forecast: $ billion, 2008-2013 27

Table 11: China Size of Population (million) , 2004-2008 28

Table 12: China GDP (Constant 2000 Prices, $ billion), 2004-2008 28

Table 13: China Inflation, 2004-2008 28

Table 14: China Exchange Rate, 2004-2008 29

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