Marktanalyse - Advertising in Canada

Datamonitor's Advertising in Canada industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer or brand

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The advertising industry consists of agencies providing advertising including display advertising services. The industry value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2008 annual average exchange rates.

For the purpose of this report the Americas is deemed to comprise of Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 3

CHAPTER 1 Market Overview 7

1.1 Market Definition 7

1.2 Research Highlights 7

1.3 Market Analysis 8

CHAPTER 2 Market Value 9

CHAPTER 3 Market Segmentation I 10

CHAPTER 4 Market Segmentation II 11

CHAPTER 5 Five Forces Analysis 12

5.1 Summary 12

5.2 Buyer Power 13

5.3 Supplier Power 14

5.4 New Entrants 15

5.5 Substitutes 16

5.6 Rivalry 17

CHAPTER 6 Leading Companies 18

6.1 Cossette Communication Group Inc. 18

6.2 Omnicom Group Inc. 20

6.3 Interpublic Group of Companies 22

6.4 WPP Group plc 25

CHAPTER 7 Market Forecasts 30

7.1 Market Value Forecast 30

CHAPTER 8 Macroeconomic Indicators 31

CHAPTER 9 Appendix 33

9.1 Methodology 33

9.2 Industry Associations 34

9.3 Related Datamonitor Research 34



LIST OF TABLES

Table 1: Canada Advertising Industry Value: $ million, 2004-2008 9

Table 2: Canada Advertising Industry Segmentation I: % Share, by Value, 2008 10

Table 3: Canada Advertising Industry Segmentation II: % Share, by Value, 2008 11

Table 4: Key Facts: Cossette Communication Group Inc. 18

Table 5: Key Financials: Cossette Communication Group Inc. 19

Table 6: Key Facts: Omnicom Group Inc. 20

Table 7: Key Financials: Omnicom Group Inc. 21

Table 8: Key Facts: Interpublic Group of Companies 22

Table 9: Key Financials: Interpublic Group of Companies 23

Table 10: Key Facts: WPP Group plc 25

Table 11: Key Financials: WPP Group plc 29

Table 12: Canada Advertising Industry Value Forecast: $ million, 2008-2013 30

Table 13: Canada Size of Population (million) , 2004-2008 31

Table 14: Canada GDP (Constant 2000 Prices, $ billion), 2004-2008 31

Table 15: Canada Inflation, 2004-2008 31

Table 16: Canada Exchange Rate, 2004-2008 32

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