Marktanalyse - Advertising in Asia-Pacific

Datamonitor's Advertising in Asia-Pacific industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer or brand

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The advertising industry consists of agencies providing advertising including display advertising services. The industry value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2008 annual average exchange rates.

For the purpose of this report the global figure is deemed to comprise of the Americas, Asia-Pacific and Europe.

The Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 3

CHAPTER 1 Market Overview 7

1.1 Market Definition 7

1.2 Research Highlights 7

1.3 Market Analysis 8

CHAPTER 2 Market Value 9

CHAPTER 3 Market Segmentation I 10

CHAPTER 4 Market Segmentation II 11

CHAPTER 5 Five Forces Analysis 12

5.1 Summary 12

5.2 Buyer Power 13

5.3 Supplier Power 14

5.4 New Entrants 15

5.5 Substitutes 16

5.6 Rivalry 17

CHAPTER 6 Leading Companies 18

6.1 Dentsu Inc. 18

6.2 WPP Group plc 21

6.3 Omnicom Group Inc. 26

CHAPTER 7 Market Forecasts 28

7.1 Market Value Forecast 28

CHAPTER 8 Appendix 29

8.1 Methodology 29

8.2 Industry Associations 30

8.3 Related Datamonitor Research 30



LIST OF TABLES

Table 1: Asia-Pacific Advertising Industry Value: $ billion, 2004-2008 9

Table 2: Asia-Pacific Advertising Industry Segmentation I: % Share, by Value, 2008 10

Table 3: Asia-Pacific Advertising Industry Segmentation II: % Share, by Value, 2008 11

Table 4: Key Facts: Dentsu Inc. 18

Table 5: Key Financials: Dentsu Inc. 19

Table 6: Key Facts: WPP Group plc 21

Table 7: Key Financials: WPP Group plc 25

Table 8: Key Facts: Omnicom Group Inc. 26

Table 9: Key Financials: Omnicom Group Inc. 27

Table 10: Asia-Pacific Advertising Industry Value Forecast: $ billion, 2008-2013 28

• Advertising: Global Industry Guide
• Advertising in Asia-Pacific
• Advertising in Belgium
• Advertising in Canada
• Advertising in China
• Advertising in Europe
• Advertising in France
• Advertising in Germany
• Advertising in Italy
• Advertising in Japan
• Advertising in Spain
• Advertising in the Netherlands
• Advertising in the United Kingdom
• Advertising in the United States
• Global Advertising
• Werbung in Süd Korea: ISIC 743
• Werbung in Australien: ISIC 743
• Werbung in Indonesien: ISIC 743
• Werbung in Mexiko: ISIC 743
• Werbung in Saudi Arabien: ISIC 743