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Advertising in Asia-Pacific

Datamonitor's Advertising in Asia-Pacific industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segment... mehr

Advertising in Belgium

Datamonitor's Advertising in Belgium industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation... mehr

Advertising in Canada

Datamonitor's Advertising in Canada industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation<... mehr

Advertising in China

Datamonitor's Advertising in China industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation mehr

Advertising in Europe

Datamonitor's Advertising in Europe industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation<... mehr

Advertising in France

Datamonitor's Advertising in France industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation<... mehr

Advertising in Germany

Datamonitor's Advertising in Germany industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation... mehr

Advertising in Italy

Datamonitor's Advertising in Italy industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation mehr

Advertising in Japan

Datamonitor's Advertising in Japan industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation mehr

Advertising in Spain

Datamonitor's Advertising in Spain industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation mehr

Advertising in the Netherlands

Datamonitor's Advertising in the Netherlands industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segm... mehr

Advertising in the United Kingdom

Datamonitor's Advertising in the United Kingdom industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or s... mehr

Advertising in the United States

Datamonitor's Advertising in the United States industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or se... mehr

Global Advertising

Datamonitor's Global Advertising industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation
mehr

Global Advertising

Datamonitor's Global Advertising industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation
mehr

Advertising in Asia-Pacific

Datamonitor's Advertising in Asia-Pacific industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segment... mehr

Advertising in Belgium

Datamonitor's Advertising in Belgium industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation... mehr

Advertising in Canada

Datamonitor's Advertising in Canada industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation<... mehr

Advertising in Europe

Datamonitor's Advertising in Europe industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation<... mehr

Advertising in France

Datamonitor's Advertising in France industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation<... mehr

Advertising in Germany

Datamonitor's Advertising in Germany industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation... mehr

Advertising in Japan

Datamonitor's Advertising in Japan industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation mehr

Advertising in Spain

Datamonitor's Advertising in Spain industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation mehr

Advertising in the Netherlands

Datamonitor's Advertising in the Netherlands industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segm... mehr

Advertising in the United Kingdom

Datamonitor's Advertising in the United Kingdom industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or s... mehr

Advertising in the United States

Datamonitor's Advertising in the United States industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or se... mehr

Advertising in China

Datamonitor's Advertising in China industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation mehr

Advertising in Italy

Datamonitor's Advertising in Italy industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation mehr

New dynamics in digital advertising

The digital advertising industry is changing fast, sending reverberations down the length of the value chain. With consumers taking greater control of their viewing, companies are re-evaluating their digital media assets and finding new ways of engaging.... mehr

Mobile advertising players: ones to watch

Introduction
The economic crisis gives us a timely opportunity to look at the current state of mobile advertising — particularly the players. Mobile advertising companies will have to work harder to grow their business and many of the small players will struggle.Scope
Ovum's research has, for over 20 years been focused at the junction of the technical and commercial domains. Ovum's market reports provide strategic analys... mehr

Outdoor Advertising Market Report: 2009 Edition

Corporate spending on advertising in likely to remain low following the failure of some of the most well-known institutions worldwide. Decline in advertising demand is expected to more severe in financial services, real estate and automotive sector.

Traditional media platforms like television, radio and newspapers, are operating under tremendous pressure in the current economic recession. However, outdoor advertising segment ... mehr

Advertising: Global Industry Guide

Datamonitor's Advertising: Global Industry Guide is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contain... mehr

Advertising: Global Industry Guide

Datamonitor's Advertising: Global Industry Guide is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contain... mehr

Advertising in Asia-Pacific

Datamonitor's Advertising in Asia-Pacific industry profile is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segment... mehr

Advertising in Belgium

Datamonitor's Advertising in Belgium industry profile is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation... mehr

Advertising in Canada

Datamonitor's Advertising in Canada industry profile is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation<... mehr

Advertising in China

Datamonitor's Advertising in China industry profile is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation mehr

Advertising in Europe

Datamonitor's Advertising in Europe industry profile is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation<... mehr

Advertising in France

Datamonitor's Advertising in France industry profile is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation<... mehr

Advertising in Germany

Datamonitor's Advertising in Germany industry profile is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation... mehr

Advertising in Italy

Datamonitor's Advertising in Italy industry profile is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation mehr

Advertising in Japan

Datamonitor's Advertising in Japan industry profile is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation mehr

Advertising in Spain

Datamonitor's Advertising in Spain industry profile is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation mehr

Advertising in the Netherlands

Datamonitor's Advertising in the Netherlands industry profile is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segm... mehr

Advertising in the United Kingdom

Datamonitor's Advertising in the United Kingdom industry profile is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or s... mehr

Advertising in the United States

Datamonitor's Advertising in the United States industry profile is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or se... mehr

Global Advertising

Datamonitor's Global Advertising industry profile is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation
mehr

Ipsos Grundlagenstudie SPONSORING 2009

200 Charts mit 500 Seiten Tabellen

Für die Planung zukünftiger und zum Controlling bestehender Sponsoringengagements ist die Grundlagenstudie SPONSORING ein unverzichtbarer Begleiter und Ratgeber.
Der umfangreiche Standardteil liefert Ihnen Grundlagendaten zu allen gesellschaftlichen Bereichen, in denen Sponsoring seine Anwendung findet (u.a. Interesse, Akzeptanz, Image und Awareness von Sponsorships in den Ber... mehr

Cult of the Celebrity - Exploring the implications for effective consumer packaged goods branding

Introduction

The 'Cult of Celebrity' has reached a crossroads over-exposed celebrities have saturated the market and aging populations mean that the growth audience is shrinking. Celebrities can still be highly effective within a marketing context, but new tactics are required to avoid the pitfalls associated with celebrity-backed campaigns or celebrity-branded consumer packaged goods (CPGs).

Scope

Detai... mehr

Global Retailer Cards: Co-Branded, Loyalty and Private Label Programs

Global Retailer Cards: Co-Branded, Loyalty and Private Label Programs is a report, based on a survey of 4,370 prominent retail brands in 60 countries, about the provision of payment and loyalty cards by major retailers worldwide. Countries covered are Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Finland, France, Germany, Greece, Hong Kong, H... mehr

Microsoft’s digital advertising strategy: a case study

Microsoft has ambitious plans for digital advertising, which it expects to generate a quarter of its revenues going forward. The vision for achieving this is an integrated offering spanning a range of inventory across multiple platforms: online, mobile, games and IPTV. Microsoft has moving quickly improve its reach and expertise in digital advertising, mostly through acquisitions, and the standout here is the $6 billion purchase of aQua... mehr

Global Outdoor Advertising Market Growing Rapidly

The report focuses on the global outdoor advertising industry its size, growth rate, trends, growth drivers, challenges, etc. All major outdoor advertising segments have been covered separately in the report. It also includes region specefic data for some of the key regions.

The report profiles most of the major industry players in the industry.... mehr

Digital Advertising Market Growing Rapidly

The digital advertising industry is experiencing remarkable growth as technological innovations fuel demand. Digital marketing allows marketers for two-way and even one-on-one communication with consumers, potentially providing them with a very personal experience.

Furthermore, the cost associated with digital advertising is considered to be much lower than the costs associated with traditional type of advertising. Both effec... mehr