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Marktanalyse - Green Buying Behaviour: Global Online Survey

Euromonitor

Euromonitor

3 / 2012
113 Seiten
Typ: Marktanalyse
Sprache: Englisch
Regionen: Europa, Asien / Pazifik, Mittlerer Osten / Afrika, Nordamerika / USA, Australien, Mittel- / Südamerika
Verfügbarkeit: verfügbar

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1.950,00 €*
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The growing emphasis on food safety and environmental issues means that terms such as 'green”, 'organic”, 'locally sourced”, 'free range” and 'fair trade” have begun to feature increasingly on the labels and ingredient lists of an array of consumer goods. This new report analyses results from Euromonitor International’s 2011 Annual Study of global consumers across eight countries to find out how these factors are guiding shoppers’ purchasing decisions and what this means for marketers.
...

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Strategy Briefing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
GREEN BUYING BEHAVIOUR: GLOBAL ONLINE SURVEY

Euromonitor International

March 2012



LIST OF CONTENTS AND TABLES



Executive Summary

Survey Findings

Chart 1 Global: 'How important are the following factors/descriptors to you when considering purchasing a product or service?'

Chart 2 Global: 'How trustworthy do you consider the following descriptors when used to label products?'

the Definition of 'natural' and 'organic'

What Shoppers Are Willing To Pay More for

Chart 3 Global: 'I am willing to pay more for a product that is _'

the Impact of Dietary Restrictions

Outlook

Rationale and Context

the Survey

Report Focus

Economic Context

Table 1 Real GDP Growth by Country 2009-2011

Global Overview

What Counts Most for Shoppers?

Table 2 Fairtrade Sales by Country 2009-2010

Chart 4 'How important are the following factors/descriptors to you when considering purchasing a product or service?', by country

Chart 5 'How important are the following factors/descriptors to you when considering purchasing a product or service?', by gender

How Trustworthy Are Label Descriptors?

Chart 6 'How trustworthy do you consider the following descriptors when used to label products?', by country

How Do Shoppers Define 'natural' and 'organic'?

Chart 7 Global: 'To me, a 'natural' product is one that is:'

Chart 8 Global: 'To me, a 'organic' product is one that is:'

What Are Shoppers Willing To Pay More For?

Chart 9 'I am willing to pay more for a product that is _', by country

the Impact of Dietary Restrictions

Chart 10 Dietary restrictions pertaining to meat-eating by country

Chart 11 'How important are the following factors/descriptors to you when considering purchasing a product or service?': meat-eating/non meat-eating split

Market Trends

Table 3 Global Sales of NH Packaged Food and Drink 2005/2010

Table 4 Global Sales of Organic Packaged Food and Drink 2005/2010

Brazil

What Counts Most for Shoppers?

Chart 12 Brazil: 'How important are the following factors/descriptors to you when considering purchasing a product or service?', by gender

Chart 13 Brazil: 'How important are the following factors/descriptors to you when considering purchasing a product or service?', by work status

How Trustworthy Are Label Descriptors?

Chart 14 Brazil: 'How trustworthy do you consider the following descriptors when used to label products?', by gender

Chart 15 Brazil: 'How trustworthy do you consider the following descriptors when used to label products?', by age group

How Do Shoppers Define 'natural' and 'organic'?

Chart 16 Brazil: 'To me a 'natural' product is one that:'

Chart 17 Brazil: 'To me an 'organic' product is one that:'

What Are Shoppers Willing To Pay More For?

Chart 18 Brazil: 'I am willing to pay more for a product that is _', by gender

Chart 19 Brazil:'I am willing to pay more for a product that is _', by education level

Trends in Organic and Natural Food

Chart 20 Brazil: Global Sales of NH Packaged Food and Drink 2005-2010

Chart 21 Brazil: Global Sales of Organic Packaged Food and Drink 2005-2010

China

What Counts Most for Shoppers?

Chart 22 China: 'How important are the following factors/descriptors to you when considering purchasing a product or service?', by gender

Chart 23 China: 'How important are the following factors/descriptors to you when considering purchasing a product or service?', by work status

How Trustworthy Are Label Descriptors?

Chart 24 China: 'How trustworthy do you consider the following descriptors when used to label products?', by gender

Chart 25 China: 'How trustworthy do you consider the following descriptors when used to label products?', by age group

How Do Shoppers Define 'natural' and 'organic'?

Chart 26 China: 'To me a 'natural' product is one that:'

Chart 27 China: 'To me an 'organic' product is one that:'

What Are Shoppers Willing To Pay More For?

Chart 28 China: 'I am willing to pay more for a product that is _', by gender

Chart 29 China 'I am willing to pay more for a product that is _', by education level

Trends in Organic and Natural Food

Chart 30 China: Global Sales of Packaged NH Food and Drink 2005-2010

Chart 31 China: Global Sales of Organic Packaged Food and Drink 2005-2010

France

What Counts Most for Shoppers?

Chart 32 France: 'How important are the following factors/descriptors to you when considering purchasing a product or service?', by gender

Chart 33 France: 'How important are the following factors/descriptors to you when considering purchasing a product or service?', by work status

How Trustworthy Are Label Descriptors?

Chart 34 France: 'How trustworthy do you consider the following descriptors when used to label products?', by gender

Chart 35 France: 'How trustworthy do you consider the following descriptors when used to label products', by age group

How Do Shoppers Define 'natural' and 'organic'?

Chart 36 France: 'To me a 'natural' product is one that:'

Chart 37 France: 'To me an 'organic' product is one that:'

What Are Shoppers Willing To Pay More For?

Chart 38 France: 'I am willing to pay more for a product that is _', by gender

Chart 39 France 'I am willing to pay more for a product that is _', by education level

Trends in Organic and Natural Food

Chart 40 France: Global Sales of NH Packaged Food and Drink 2005-2010

Chart 41 France: Global Sales of Organic Packaged Food and Drink 2005-2010

Germany

What Counts Most for Shoppers?

Chart 42 Germany: 'How important are the following factors/descriptors to you when considering purchasing a product or service?', by gender

Chart 43 Germany: 'How important are the following factors/descriptors to you when considering purchasing a product or service?', by age group

How Trustworthy Are Label Descriptors?

Chart 44 Germany: 'How trustworthy do you consider the following descriptors when used to label products?', by gender

Chart 45 Germany: 'How trustworthy do you consider the following descriptors when used to label products', by age group

How Do Shoppers Define 'natural' and 'organic'?

Chart 46 Germany: 'To me a 'natural' product is one that:'

Chart 47 Germany: 'To me an 'organic' product is one that:'

What Are Shoppers Willing To Pay More For?

Chart 48 Germany: 'I am willing to pay more for a product that is:', by gender

Chart 49 Germany: 'I am willing to pay more for a product that is:', by education level

Trends in Organic and Natural Food

Chart 50 Germany: Global Sales of NH Packaged Food and Drink 2005-2010

Chart 51 Germany: Global Sales of Organic Packaged Food and Drink 2005-2010

India

What Counts Most for Shoppers?

Chart 52 India: 'How important are the following factors/descriptors to you when considering purchasing a product or service?', by gender

Chart 53 India: 'How important are the following factors/descriptors to you when considering purchasing a product or service?', by work status

How Trustworthy Are Label Descriptors?

Chart 54 India: 'How trustworthy do you consider the following descriptors when used to label products?', by gender

Chart 55 India: 'How trustworthy do you consider the following descriptors when used to label products', by age group

How Do Shoppers Define 'natural' and 'organic'?

Chart 56 India: 'To me a 'natural' product is one that:'

Chart 57 India: 'To me an 'organic' product is one that:'

What Are Shoppers Willing To Pay More For?

Chart 58 India: 'I am willing to pay more for a product that is _', by gender

Chart 59 India: 'I am willing to pay more for a product that is _', by education level

Market Trends

Chart 60 India: Global Sales of NH Packaged Food and Drink 2005-2010

Chart 61 India: Global Sales of Organic Packaged Food and Drink 2005-2010

Japan

What Counts Most for Shoppers?

Chart 62 Japan: 'How important are the following factors/descriptors to you when considering purchasing a product or service?', by gender

Chart 63 Japan: 'How important are the following factors/descriptors to you when considering purchasing a product or service?', by work status

How Trustworthy Are Label Descriptors?

Chart 64 Japan: 'How trustworthy do you consider the following descriptors when used to label products?', by gender

Chart 65 Japan: 'How trustworthy do you consider the following descriptors when used to label products', by age group

How Do Shoppers Define 'natural' and 'organic'?

Chart 66 Japan: 'To me a 'natural' product is one that:'

Chart 67 Japan: 'To me an 'organic' product is one that:'

What Are Shoppers Willing To Pay More For?

Chart 68 Japan: 'I am willing to pay more for a product that is _', by gender

Chart 69 Japan: 'I am willing to pay more for a product that is _', by education level

Trends in Organic and Natural Food

Chart 70 Japan: Global Sales of NH Packaged Food and Drink 2005-2010

Chart 71 Japan: Global Sales of Organic Packaged Food and Drink 2005-2010

UK

What Counts Most for Shoppers?

Chart 72 UK: 'How important are the following factors/descriptors to you when considering purchasing a product or service?', by gender

Chart 73 UK: 'How important are the following factors/descriptors to you when considering purchasing a product or service?', by work status

How Trustworthy Are Label Descriptors?

Chart 74 UK: Sales of Fairtrade Products by Type 2009

Chart 75 UK: 'How trustworthy do you consider the following descriptors when used to label products?', by gender

Chart 76 UK: 'How trustworthy do you consider the following descriptors when used to label products', by age group

How Do Shoppers Define 'natural' and 'organic'?

Chart 77 UK: 'To me a 'natural' product is one that:'

Chart 78 UK: 'To me an 'organic' product is one that:'

What Are Shoppers Willing To Pay More For?

Chart 79 UK: 'I am willing to pay more for a product that is _', by gender

Chart 80 UK: 'I am willing to pay more for a product that is _', by education level

Trends in Organic and Natural Food

Chart 81 UK: Global Sales of NH Packaged Food and Drink 2005-2010

Chart 82 UK: Global Sales of Organic Packaged Food and Drink 2005-2010

US

What Counts Most for Shoppers?

Chart 83 US: Number of Operating Farmers' Markets 2008-2011

Chart 84 US: 'How important are the following factors/descriptors to you when considering purchasing a product or service?', by gender

Chart 85 US: 'How important are the following factors/descriptors to you when considering purchasing a product or service?', by age group

How Trustworthy Are Label Descriptors?

Chart 86 US: 'How trustworthy do you consider the following descriptors when used to label products?', by gender

Chart 87 US: 'How trustworthy do you consider the following descriptors when used to label products', by age group

How Do Shoppers Define 'natural' and 'organic'?

Chart 88 US: 'To me a 'natural' product is one that:'

Chart 89 US: 'To me an 'organic' product is one that:'

What Are Shoppers Willing To Pay More For?

Chart 90 US: 'I am willing to pay more for a product that is _', by gender

Chart 91 US: 'I am willing to pay more for a product that is _', by education level

Trends in Organic and Natural Food

Chart 92 US: Global Sales of NH Packaged Food and Drink 2005-2010

Chart 93 US: Global Sales of Organic Packaged Food and Drink 2005-2010

Outlook and Implications

Forecast Market Trends

Table 5 Forecast Global Sales of NH Packaged Food and Drink by Country 2010/2015

Table 6 Forecast Sales of Organic Packaged Food and Drink 2010/2015

Appendix: the Annual Study 2011

Methodology

Focus and Design

Fielding and Data Cleaning

Chart 94 Sample vs Population 2011

Online Sampling Considerations

Survey Questions

Euromonitor International Product Definitions

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