Marktanalyse - Nappies/Diapers/Pants in Poland

In 2011 the supply of nappies/diapers/pants in Poland continued to develop into a more sophisticated offer. Products are differentiated in terms of weight of infant, as well as age, sex and even activity. Products with specific purposes, for example for use in a swimming pool, at night or for games and activities, are seeing increased interest among consumers. These are offered by all major brand operators, thus they comprise an essential supplement to the regular offer. Brand owners are fully...

Euromonitor International's Nappies/Diapers/Pants in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Nappies/Diapers/Pants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

NAPPIES/DIAPERS/PANTS IN POLAND

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2006-2011

Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2006-2011

Table 3 Nappies/Diapers/Pants Retail Company Shares 2007-2011

Table 4 Nappies/Diapers/Pants Retail Brand Shares 2008-2011

Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2011-2016

Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2011-2016

Hygienika SA in Tissue and Hygiene (poland)

Strategic Direction

Key Facts

Summary 1 Hygienika SA: Key Facts

Summary 2 Hygienika SA: Operational Indicators

Company Background

Production

Summary 3 Hygienika SA: Production Statistics 2011

Private Label

Summary 4 Hygienika SA: Private Label Portfolio

Torunskie Zaklady Materialow Opatrunkowych SA (tzmo) in Tissue and Hygiene (poland)

Strategic Direction

Key Facts

Summary 5 Torunskie Zaklady Materialow Opatrunkowych SA (TZMO): Key Facts

Summary 6 Torunskie Zaklady Materialow Opatrunkowych SA (TZMO): Operational Indicators

Company Background

Production

Competitive Positioning

Summary 7 Torunskie Zaklady Materialow Opatrunkowych SA (TZMO): Competitive Position 2011

Executive Summary

Moderate Volume Growth for Tissue and Hygiene

Increasing Prices for Tissue and Hygiene in Poland

Private Label Sees Dynamic Increase in Share

Multinationals Maintain Their Lead

Large Surface Retailers Lead the Distribution of Tissue and Hygiene

Key Trends and Developments

Convenience Trend

An Ageing Population Impacts Sales

Rising Importance of Private Label

Poles Show Strong Interest in Health and Wellness

Fierce Competition Between Multinational Manufacturers and Domestic Operators

Market Indicators

Table 7 Birth Rates 2006-2011

Table 8 Infant Population 2006-2011

Table 9 Female Population by Age 2006-2011

Table 10 Total Population by Age 2006-2011

Table 11 Households 2006-2011

Table 12 Forecast Infant Population 2011-2016

Table 13 Forecast Female Population by Age 2011-2016

Table 14 Forecast Total Population by Age 2011-2016

Table 15 Forecast Households 2011-2016

Market Data

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011

Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011

Table 18 Tissue and Hygiene Retail Company Shares 2007-2011

Table 19 Tissue and Hygiene Retail Brand Shares 2008-2011

Table 20 Penetration of Private Label by Category 2006-2011

Table 21 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011

Table 22 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011

Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016

Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016

Sources

Summary 8 Research Sources

• The Future of the Health and Beauty Packaging Market in Finland to 2017
• The Future of the Health and Beauty Packaging Market in New Zealand to 2017
• The Future of the Health and Beauty Packaging Market in Peru to 2017
• The Future of the Health and Beauty Packaging Market in the Czech Republic to 2017
• The Future of the Health and Beauty Packaging Market in Bulgaria to 2017
• Away-From-Home Tissue and Hygiene in Belarus
• Away-From-Home Tissue and Hygiene in Poland
• Away-From-Home Tissue and Hygiene in Sweden
• Away-From-Home Tissue and Hygiene in Venezuela
• Cotton Wool/Buds/Pads in Belarus
• Cotton Wool/Buds/Pads in Poland
• Cotton Wool/Buds/Pads in Sweden
• Cotton Wool/Buds/Pads in Venezuela
• Database of Supermarkets and Other Grocery Stores in South Korea
• Health and Beauty Specialist Retailers in Indonesia
• Health and Beauty Specialist Retailers in the US
• Health and Beauty Specialist Retailers in Ukraine
• Incontinence in Belarus
• Incontinence in Poland
• Incontinence in Sweden