Marktanalyse - Ear Care in South Korea

OTC ear care products do not exist in South Korea. South Koreans tend to consult a doctor for ear, eye and throat problems, and OTC ear care products are not available through retail channels anywhere in the country.

Euromonitor International's Ear Care in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ear Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

EAR CARE IN SOUTH KOREA

Euromonitor International

August 2012



LIST OF CONTENTS AND TABLES



Trends

Executive Summary

Consumer Health Shows Positive Growth in 2011 Thanks To Strong Performances in All Categories

OTC Products Are Distributed Through Grocery Retail Channels for the First Time

Existing Leading Companies Maintain To Lead Market Growth

the Popularity of Homeshopping and Grocery Retailers Increases for OTC and Dietary Supplements

Growth in Expected in Consumer Health Based on the Good Performance of Dietary Supplements

Key Trends and Developments

Consumer Health Continued To Show Strong Growth Rate in 2011

the Distribution of OTC Spreads From Health and Beauty Retailers To Grocery Retailers

Marketing Activities Which Focus on Consumers Continue To Increase

Increasing Numbers of Big Players Enter Nutritional Supplement Categories

Non-store Retailing Continues To Record A Good Performance in Consumer Health

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services 2006-2011

Table 2 Life Expectancy at Birth 2006-2011

Market Data

Table 3 Sales of Consumer Health by Category: Value 2006-2011

Table 4 Sales of Consumer Health by Category: % Value Growth 2006-2011

Table 5 Consumer Health Company Shares 2007-2011

Table 6 Consumer Health Brand Shares 2008-2011

Table 7 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011

Table 8 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011

Table 9 Forecast Sales of Consumer Health by Category: Value 2011-2016

Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventative Medicine

Switches

Summary 1 OTC - Switches 2010-2011

Definitions

Sources

Summary 2 Research Sources

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• Cough, Cold and Allergy (Hay Fever) Remedies in Argentina
• Cough, Cold and Allergy (Hay Fever) Remedies in Canada
• Cough, Cold and Allergy (Hay Fever) Remedies in Denmark
• Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala
• Cough, Cold and Allergy (Hay Fever) Remedies in Hong Kong, China
• Cough, Cold and Allergy (Hay Fever) Remedies in Norway
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