Marktanalyse - Ear Care in Costa Rica

OTC ear care remains a small category locally, since local consumers are used to visiting a doctor and obtaining a prescription when contracting an earache. Typically consumers are unwilling to self-medicate for these aches, since they consider this to be highly risky given the sensitivity of the ear’s structure.

Euromonitor International's Ear Care in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ear Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

EAR CARE IN COSTA RICA

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Ear Care: Value 2006-2011

Table 2 Sales of Ear Care: % Value Growth 2006-2011

Table 3 Ear Care Company Shares 2007-2011

Table 4 Ear Care Brand Shares 2008-2011

Table 5 Forecast Sales of Ear Care: Value 2011-2016

Table 6 Forecast Sales of Ear Care: % Value Growth 2011-2016

Executive Summary

Slow Economic Recovery Continues To Affect Consumer Health Sales

Increasingly Hectic Lifestyles Present Concerns for Consumers' Health

International Players Continue Dominating in Sales

Chemists/pharmacies Is the Preferred Distribution Channel

Herbal/traditional Products Are Expected To Increase in Popularity

Key Trends and Developments

Slow Economic Recovery Continues Affecting Consumer Health

Changing Consumer Lifestyles

Social Security Debacle Puts Pressure on Public Health System

Generic Brands Continue Gaining Popularity Among Local Consumers

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011

Table 8 Life Expectancy at Birth 2006-2011

Market Data

Table 9 Sales of Consumer Health by Category: Value 2006-2011

Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011

Table 11 Consumer Health Company Shares 2007-2011

Table 12 Consumer Health Brand Shares 2008-2011

Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011

Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010

Table 15 Forecast Sales of Consumer Health by Category: Value 2011-2016

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventative Medicine

Switches

Summary 1 OTC Healthcare Switches 2010-2011

Definitions

Sources

Summary 2 Research Sources

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