Marktanalyse - Strategies for Increasing Share in the Mobile Value Added Services Market in Russia: Market Profile

Synopsis
The report provides top-level market analysis, information and insights, including:
• In-depth analysis of the mobile value-added services (MVAS) market in Russia
• A comprehensive understanding of market trends, drivers, opportunities and challenges across key MVAS service segments
• Detailed market sizes for a period of 10 years (2007—2016), broken down into four key areas of service

Summary
The Russian telecommunications industry recorded XX% penetration, with XXX million mobile subscribers as of August 2011, as reported by ACM-Consulting. The mobile subscriber base showed XX% year-on-year growth as of July 2011, which is very low when compared to other emerging markets. The country remains dominated by prepaid subscribers, which constitute over XX% of the total mobile subscriber base.

Scope
This report provides an extensive analysis of the mobile content services market of Russia
• It provides historical and forecast market sizes for the mobile communication, entertainment, information, and e-commerce services in Russia
• It offers detailed analysis of the factors driving the growth of mobile content services, and the key emerging trends in each of Russia
• The report details the key challenges, both technical and market-related, faced by mobile operators providing mobile data services
• It provides case examples of key telecommunications operators offering mobile content services

Reasons To Buy
• Gain in-depth insight into the individual mobile content services markets in Russia
• Understand the various market dynamics within the Russian mobile and telecommunications industries, and use the knowledge to capitalize on the potential of these high-growth markets
• Take informed decisions and formulate effective technical and marketing strategies based on the report’s detailed market insights on the mobile content services market
• Identify the key specific growth segments within the mobile content services market in Russia
• Understand the growth strategies adopted by key mobile content service providers

Key Highlights
NA

Table of Contents

1 Executive Summary

2 BRIC Region Mobile Content Services Market Benchmarking

2.1 BRIC Mobile Content Services Market Attractiveness

2.1.1 Key MVAS market indicators in BRIC

2.1.2 Stage of development

2.2 Inter-Country Comparison of Mobile Content Services Market Size

2.2.1 Snapshot of mobile content services market size

2.2.2 Benchmarking of mobile communication services market size

2.2.3 Benchmarking of mobile entertainment services market size

2.2.4 Benchmarking of mobile information services market size

2.2.5 Benchmarking of mobile commerce services market size

3 Mobile Content Services Market in Russia

3.1 Telecommunications Market in Russia

3.2 Overview of Mobile Content Services in Russia

3.2.1 Entertainment services

3.2.2 Mobile TV and video

3.2.3 Mobile music

3.2.4 Mobile gaming

3.2.5 Other entertainment services

3.2.6 Informative services

3.2.7 Location-based services

3.2.8 Mobile learning

3.2.9 Other informative services

3.2.10 Mobile messaging

3.2.11 Mobile payments

3.2.12 Mobile healthcare

3.3 Future Potential of Mobile Content Services in Russia

3.4 Market Size and Forecast for Mobile Content Services 2007—2016

3.4.1 Russian MVAS total market size

3.4.2 Russian MVAS market size: communication services

3.4.3 Russian MVAS market size: entertainment services

3.4.4 Russian MVAS market size: information services

3.4.5 Russian MVAS market size: mobile commerce

3.5 Drivers

3.6 Trends

3.7 Challenges

3.8 Examples of Key Telecom Operators Offering Mobile Content Services

3.8.1 Mobile payments evolving with operators launching mobile payment systems and conducting NFC trials

3.8.2 Beeline developing the ecosystem required to strengthen its mobile data offerings

3.9 Data Services Launched in Russia, 2010—2011

4 Appendix

4.1 About BRIC Data

4.2 Methodology

4.3 Definitions

4.4 Disclaimer





List of Tables

Table 1: Past, Present and Future of MVAS Services in Russia

Table 2: Past, Present and Future of MVAS Services in Russia

Table 3: MVAS Industry Definitions





List of Figures

Figure 1: Key MVAS Market Indicators in BRIC

Figure 2: Position of BRIC Countries in MVAS Evolution

Figure 3: MVAS Revenues in BRIC, 2007—2016

Figure 4: MVAS Revenues by Segment — BRIC Inter-Country Comparison, 2011

Figure 5: MVAS Revenues by Segment — BRIC Inter-Country Comparison, 2016

Figure 6: BRIC MVAS — Communication Segment Attractiveness

Figure 7: BRIC MVAS — Entertainment Segment Attractiveness

Figure 8: BRIC MVAS — Information Services Segment Attractiveness

Figure 9: BRIC MVAS — m-Commerce Segment Attractiveness

Figure 10: Subscriber Market Share of Telecom Operators in Russia, August 2011

Figure 11: Market Share of Mobile Data Services in Russia, 2011

Figure 12: Russia Total MVAS Market Size, 2007—2016

Figure 13: Russian MVAS Market by Service Segment, 2007—2016

Figure 14: Russian Mobile Communication Services Market Size, 2007—2016

Figure 15: Russian Mobile Entertainment Market Size, 2007—2016

Figure 16: Russia Mobile Information Services Market Size, 2007—2016

Figure 17: Russia Mobile Commerce Services Market Size, 2007—2016

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