Marktanalyse - Strategies for Increasing Share in the Mobile Value Added Services Market in India: Market Profile

Synopsis
The report provides top-level market analysis, information and insights, including:
• In-depth analysis of the mobile value-added services (MVAS) market in India
• A comprehensive understanding of market trends, drivers, opportunities and challenges across key MVAS service segments
• Detailed market sizes for a period of 10 years (2007—2016), broken down into four key areas of service

Summary
The Indian telecommunications industry is the fastest-growing industry globally, with more than XXX million subscribers as of March 2011, as reported by the telecommunications regulator TRAI. The industry is demonstrating strong growth, with XX% growth registered in the subscriber base in the quarter ending March 2011, and annual growth of XX% over the same quarter of in 2010 year, as reported by TRAI.

Scope
This report provides an extensive analysis of the mobile content services market of India
• It provides historical and forecast market sizes for the mobile communication, entertainment, information, and e-commerce services in India
• It offers detailed analysis of the factors driving the growth of mobile content services, and the key emerging trends in each of India
• The report details the key challenges, both technical and market-related, faced by mobile operators providing mobile data services
• It provides case examples of key telecommunications operators offering mobile content services

Reasons To Buy
• Gain in-depth insight into the individual mobile content services markets in India
• Understand the various market dynamics within the Indian mobile and telecommunications industries, and use the knowledge to capitalize on the potential of these high-growth markets
• Take informed decisions and formulate effective technical and marketing strategies based on the report’s detailed market insights on the mobile content services market
• Identify the key specific growth segments within the mobile content services market in India
• Understand the growth strategies adopted by key mobile content service providers

Key Highlights
NA

Table of Contents

1 Executive Summary

2 BRIC Region Mobile Content Services Market Benchmarking

2.1 BRIC Mobile Content Services Market Attractiveness

2.1.1 Key MVAS market indicators in BRIC

2.1.2 Stage of development

2.2 Inter-Country Comparison of Mobile Content Services Market Size

2.2.1 Snapshot of mobile content services market size

2.2.2 Benchmarking of mobile communication services market size

2.2.3 Benchmarking of mobile entertainment services market size

2.2.4 Benchmarking of mobile information services market size

2.2.5 Benchmarking of mobile commerce services market size

3 Mobile Content Services Market in India

3.1 The Telecommunications Market in India

3.2 Demographic analysis of MVAS users in India

3.3 Overview of Mobile Content Services in India

3.3.1 Entertainment services

3.3.2 Mobile TV and video

3.3.3 Mobile music

3.3.4 Mobile gaming

3.3.5 Other entertainment services

3.3.6 Informative services

3.3.7 Location-based services

3.3.8 Mobile learning

3.3.9 Other informative services

3.3.10 Mobile messaging

3.3.11 Mobile payments and m-commerce

3.3.12 Mobile healthcare

3.4 Potential of Mobile Content Services in India

3.5 Market Size and Forecast of Mobile Content Services 2007—2016

3.5.1 Indian MVAS total market size

3.5.2 Indian MVAS market size: communication services

3.5.3 Indian MVAS market size: entertainment services

3.5.4 Indian MVAS market size: information services

3.5.5 Indian MVAS market size: mobile commerce

3.6 Drivers

3.7 Trends

3.8 Challenges

3.9 Examples of Key Telecoms Players Offering Mobile Content Services

3.9.1 Idea Cellular’s CSR initiative aimed at promoting data services usage

3.9.2 Sanchar Shakti’ gender budget scheme for educating women in rural India

3.1 Data Services Launched in India (2010—2011)

4 Appendix

4.1 About BRIC Data

4.2 Methodology

4.3 Definitions

4.4 Disclaimer





List of Tables

Table 1: Awareness and Usage of MVAS Services by to Age

Table 2: Mobile TV Plans Offered by Indian Telecoms Operators

Table 3: Past, Present and Future MVAS Services in India

Table 4: Data Bundle Offered by Reliance Communications

Table 5: MVASs Launched in India by Key Telecoms Operators (2010—2011)

Table 6: MVAS Industry Definitions





List of Figures

Figure 1: Key MVAS Market Indicators in BRIC

Figure 2: Position of BRIC Countries in MVAS Evolution

Figure 3: MVAS Revenues in BRIC, 2007—2016

Figure 4: MVAS Revenues by Segment — BRIC Inter-Country Comparison, 2011

Figure 5: MVAS Revenues by Segment — BRIC Inter-Country Comparison, 2016

Figure 6: BRIC MVAS — Communication Segment Attractiveness

Figure 7: BRIC MVAS — Entertainment Segment Attractiveness

Figure 8: BRIC MVAS — Information Services Segment Attractiveness

Figure 9: BRIC MVAS — m-Commerce Segment Attractiveness

Figure 10: Growth in Mobile User Base (Millions) and Overall Teledensity (%), December 2008—March 2011

Figure 11: Market Shares of Leading Indian Telecoms Operators, March 2011

Figure 12: Total Indian MVAS Market Size, 2007—2016

Figure 13: India MVAS Market Attractiveness by Service Segment, 2007 — 2016

Figure 14: India Mobile Communication Services Market Size, 2007—2016

Figure 15: India Mobile Entertainment Services Market Size, 2007—2016

Figure 16: India Mobile Information Services Market Size, 2007—2016

Figure 17: India Mobile Commerce Services Market Size, 2007—2016

• Global Enterprise Spending on Mobile Communication 2012-2016
• Global Mobile Collaboration Market 2012-2016
• Global Mobile Hotspot Router Market 2012-2016
• Global Mobile Business Intelligence Market 2012-2016
• Mobile Commerce Market in India 2012-2016
• Global Mobile Device Management Enterprise Software Solutions Market 2011-2015
• Mobile Device Management Enterprise Software Market in the US 2011-2015
• Global Mobile Applications Market 2011-2015
• Global Mobile Network Optimization Market 2011-2015
• Mobile Monitor 2012
• Global Mobile Advertisement Market 2011-2015
• Global Smartphone Application Processor Market 2011-2015
• Mobile Commerce Market in North America 2011-2015
• Mobile Marketing Strategies and Emerging Opportunities in the BRIC Countries
• PRIVATE FINANZPOWER 2016
• Mobile Security Software Market in China 2011-2015
• Strategies for Increasing Share in the Mobile Value Added Services Market in Brazil: Market Profile
• Strategies for Increasing Share in the Mobile Value Added Services Market in China: Market Profile
• Strategies for Increasing Share in the Mobile Value Added Services Market in Russia: Market Profile
• Global Mobile Backhaul Equipment Market 2010-2014