Marktanalyse - Critical Factors for Choosing a Marketing Agency in the Medical Devices Industry - 2012-2013 : Survey Snapshot

Marktanalyse - Critical Factors for Choosing a Marketing Agency in the Medical Devices Industry - 2012-2013 : Survey Snapshot

Synopsis
• Analysis of opinions drawn from leading medical devices industry executives
• Analysis on how media spend, marketing, sales strategies and practices are set to change in the medical devices industry in 2012-2013
• Analysis of the marketing and sales strategies of leading medical devices industry suppliers

Summary
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading medical devices industry executives. It analyzes how procurement expenditure, business strategies and practices in the medical devices industry are set to change in 2012-13. This report gives you access to the category-level supplier selection criteria of leading purchase decision makers. The report also identifies future growth of buyers and suppliers. The report also provides access to information categorized by region, company type and size.

Scope
• The opinions and forward looking statements of 174 industry executives have been captured in our in-depth survey, of which 54% represent Director and C-level respondents.
• The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
• This report covers data and analysis on procurement and industry developments.
• Key topics covered include buyer procurement behaviors and strategies.
• In the report, buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats.

Reasons To Buy
• This report will help you to drive revenues by understanding future product investment areas and growth regions.
• This report will help you to formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spend in the future.
• This report will help you to better promote your business by aligning your capabilities and business practices with your customer’s changing needs.
• This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.
• This report will help you to uncover the business outlook, key challenges and opportunities identified by suppliers and buyers.






Companies Mentioned:

NA

Inhaltsverzeichnis - Marktanalyse - Critical Factors for Choosing a Marketing Agency in the Medical Devices Industry - 2012-2013 : Survey Snapshot



1 Introduction

1.1 What is This Report About?

1.2 Definitions

1.3 Methodology

1.4 Profile of Survey Respondents: Global Medical Devices Industry

1.4.1 Profile of buyer respondents

1.4.2 Profile of supplier respondents

2 Global Medical Devices Industry: Critical Factors for Choosing a Marketing Agency

2.1 Critical factors for choosing a marketing agency by region

2.2 Critical factors for choosing a marketing agency by turnover

3 Appendix

3.1 Global Medical Devices Full Survey Results

3.2 Methodology

3.3 Contact us

3.4 About ICD Research

3.5 Disclaimer









Tabellenverzeichnis - Marktanalyse - Critical Factors for Choosing a Marketing Agency in the Medical Devices Industry - 2012-2013 : Survey Snapshot



Table 1: Total Global Medical Devices Industry Survey Respondents by Company Type, 2012

Table 2: Global Medical Devices Industry Buyer Respondents by Job Role (%), 2012

Table 3: Global Medical Devices Industry Buyer Respondents by Global Company Turnover (%), 2012

Table 4: Global Medical Devices Industry Buyer Respondents by Region (%), 2012

Table 5: Global Medical Devices Industry Supplier Respondents by Job Role (%), 2012

Table 6: Global Medical Devices Industry Supplier Respondents by Global Turnover (%), 2012

Table 7: Global Medical Devices Industry Supplier Respondents by Region (%), 2012

Table 8: Critical Factors for Choosing a Marketing Agency: Global Medical Devices Industry Suppliers (%), 2010-2012

Table 9: Critical Factors for Choosing a Marketing Agency by Region (%), 2012

Table 10: Critical Factors for Choosing a Marketing Agency by Company Turnover (% ), 2012

Table 11: Survey Results - Closed Questions









Übersichtenverzeichnis - Marktanalyse - Critical Factors for Choosing a Marketing Agency in the Medical Devices Industry - 2012-2013 : Survey Snapshot



Figure 1: Critical Factors for Choosing a Marketing Agency: Global Medical Devices Industry Suppliers (%), 2012

Figure 2: Critical Factors for Choosing a Marketing Agency by Region (%), 2012

Figure 3: Critical Factors for Choosing a Marketing Agency by Company Turnover (%), 2012

• Changing Regulatory and Reimbursement Scenario for Medical Devices in the US Market
• Ultrasound Systems Market to 2019 - Technological Advancements, Wide Applications and Device Portability to Drive Future Growth
• Global Atherectomy and Thrombectomy Devices Market 2012-2016
• Global Neurostimulation Devices Market 2012-2016
• Global Vascular Stents Market 2012-2016
• Injectable Drug Delivery Market by Formulations - Global Forecasts to 2017
• Medical Equipment Monthly Deals Analysis: March 2013- M&A and Investment Trends
• Medical Equipment Quarterly Deals Analysis: M&A and Investment Trends – Q1 2013
• Remote Patient Monitoring Market to 2019 - Potential to Reduce Healthcare Cost Burden and Improve Quality of Care to Drive Future Growth
• Global Life Science and Chemical Instrumentation Market 2012-2016
• Global Refurbished Medical Equipment Market 2012-2016
• Medical Equipment Annual Deals Analysis: M&A and Investments Trends - 2012
• Medical Equipment Monthly Deals Analysis: February 2013 - M&A and Investment Trends
• MediPoint: Cardiac Assist Devices - APAC Analysis and Market Forecasts
• MediPoint: Cardiac Assist Devices - Current and Pipeline Products
• MediPoint: Cardiac Assist Devices - EU Analysis and Market Forecasts
• MediPoint: Cardiac Assist Devices - US Analysis and Market Forecasts
• Global ENT Devices Market 2012-2016
• Global ENT Devices Market 2012-2016
• Intraoperative Neuromonitoring Market in the US 2012-2016