Marktanalyse - Incontinence in Poland

The incontinence category continued its upward tendency in 2011, with 5% volume and 6% current value growth. The positive performance of this category is attributable to the fact that incontinence is affecting a rising number of Poles (more women than men) from the age of 35 upwards. Despite the stigma attached, increasing numbers are seeking to mitigate their condition though the use of incontinence products. Products are seeing improvements in terms of convenience, discretion and efficacy,...

Euromonitor International's Incontinence in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

INCONTINENCE IN POLAND

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Retail Sales of Incontinence by Category: Value 2006-2011

Table 2 Retail Sales of Incontinence by Category: % Value Growth 2006-2011

Table 3 Incontinence Retail Company Shares 2007-2011

Table 4 Incontinence Retail Brand Shares 2008-2011

Table 5 Forecast Retail Sales of Incontinence by Category: Value 2011-2016

Table 6 Forecast Retail Sales of Incontinence by Category: % Value Growth 2011-2016

Paul Hartmann Polska Sp Zoo in Tissue and Hygiene (poland)

Strategic Direction

Key Facts

Summary 1 Paul Hartmann Polska Sp zoo: Key Facts

Summary 2 Paul Hartmann Polska Sp zoo: Operational Indicators

Company Background

Production

Summary 3 Paul Hartmann Polska Sp zoo: Production Statistics 2011

Competitive Positioning

Summary 4 Paul Hartmann Polska Sp zoo: Competitive Position 2011

Torunskie Zaklady Materialow Opatrunkowych SA (tzmo) in Tissue and Hygiene (poland)

Strategic Direction

Key Facts

Summary 5 Torunskie Zaklady Materialow Opatrunkowych SA (TZMO): Key Facts

Summary 6 Torunskie Zaklady Materialow Opatrunkowych SA (TZMO): Operational Indicators

Company Background

Production

Competitive Positioning

Summary 7 Torunskie Zaklady Materialow Opatrunkowych SA (TZMO): Competitive Position 2011

Executive Summary

Moderate Volume Growth for Tissue and Hygiene

Increasing Prices for Tissue and Hygiene in Poland

Private Label Sees Dynamic Increase in Share

Multinationals Maintain Their Lead

Large Surface Retailers Lead the Distribution of Tissue and Hygiene

Key Trends and Developments

Convenience Trend

An Ageing Population Impacts Sales

Rising Importance of Private Label

Poles Show Strong Interest in Health and Wellness

Fierce Competition Between Multinational Manufacturers and Domestic Operators

Market Indicators

Table 7 Birth Rates 2006-2011

Table 8 Infant Population 2006-2011

Table 9 Female Population by Age 2006-2011

Table 10 Total Population by Age 2006-2011

Table 11 Households 2006-2011

Table 12 Forecast Infant Population 2011-2016

Table 13 Forecast Female Population by Age 2011-2016

Table 14 Forecast Total Population by Age 2011-2016

Table 15 Forecast Households 2011-2016

Market Data

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011

Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011

Table 18 Tissue and Hygiene Retail Company Shares 2007-2011

Table 19 Tissue and Hygiene Retail Brand Shares 2008-2011

Table 20 Penetration of Private Label by Category 2006-2011

Table 21 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011

Table 22 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011

Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016

Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016

Sources

Summary 8 Research Sources

• Away-From-Home Tissue and Hygiene in Bosnia-Herzegovina
• Away-From-Home Tissue and Hygiene in Chile
• Away-From-Home Tissue and Hygiene in China
• Away-From-Home Tissue and Hygiene in Croatia
• Beauty and Personal Care in Denmark
• Beauty and Personal Care in Mexico
• Beauty and Personal Care in Singapore
• Cotton Wool/Buds/Pads in Bosnia-Herzegovina
• Cotton Wool/Buds/Pads in Chile
• Cotton Wool/Buds/Pads in China
• Cotton Wool/Buds/Pads in Croatia
• Health and Beauty Specialist Retailers in the Czech Republic
• Incontinence in Bosnia-Herzegovina
• Incontinence in Chile
• Incontinence in China
• Incontinence in Croatia
• Nappies/Diapers/Pants in Bosnia-Herzegovina
• Nappies/Diapers/Pants in Chile
• Nappies/Diapers/Pants in China
• Nappies/Diapers/Pants in Croatia