Marktanalyse - Cotton Wool/Buds/Pads in Poland

In 2011 cotton wool/buds/pads continued to grow, albeit at a slower pace than in the review period. Sales growth slowed due to the increasing level of saturation in the category. However, the performance was stimulated by the development of products designed specifically for removing make-up. Female consumers prefer not to leave make-up on overnight, thus they are keen to use products that allow them to effectively cleanse their face and responded positively to these lines.

Euromonitor International's Cotton Wool/Buds/Pads in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cotton Wool/Buds/Pads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

COTTON WOOL/BUDS/PADS IN POLAND

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Retail Sales of Cotton Wool/Buds/Pads: Value 2006-2011

Table 2 Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2006-2011

Table 3 Retail Sales of Cotton Wool/Buds/Pads by Type: % Value Breakdown 2006-2011

Table 4 Cotton Wool/Buds/Pads Retail Company Shares 2007-2011

Table 5 Cotton Wool/Buds/Pads Retail Brand Shares 2008-2011

Table 6 Forecast Retail Sales of Cotton Wool/Buds/Pads: Value 2011-2016

Table 7 Forecast Retail Sales of Cotton Wool/Buds/Pads: % Value Growth 2011-2016

Harper Hygienics SA in Tissue and Hygiene (poland)

Strategic Direction

Key Facts

Summary 1 Harper Hygienics SA: Key Facts

Summary 2 Harper Hygienics SA: Operational Indicators

Company Background

Production

Summary 3 Harper Hygienics SA: Production Statistics 2011

Competitive Positioning

Summary 4 Harper Hygienics SA: Competitive Position 2011

Paul Hartmann Polska Sp Zoo in Tissue and Hygiene (poland)

Strategic Direction

Key Facts

Summary 5 Paul Hartmann Polska Sp zoo: Key Facts

Summary 6 Paul Hartmann Polska Sp zoo: Operational Indicators

Company Background

Production

Summary 7 Paul Hartmann Polska Sp zoo: Production Statistics 2011

Competitive Positioning

Summary 8 Paul Hartmann Polska Sp zoo: Competitive Position 2011

Torunskie Zaklady Materialow Opatrunkowych SA (tzmo) in Tissue and Hygiene (poland)

Strategic Direction

Key Facts

Summary 9 Torunskie Zaklady Materialow Opatrunkowych SA (TZMO): Key Facts

Summary 10 Torunskie Zaklady Materialow Opatrunkowych SA (TZMO): Operational Indicators

Company Background

Production

Competitive Positioning

Summary 11 Torunskie Zaklady Materialow Opatrunkowych SA (TZMO): Competitive Position 2011

Executive Summary

Moderate Volume Growth for Tissue and Hygiene

Increasing Prices for Tissue and Hygiene in Poland

Private Label Sees Dynamic Increase in Share

Multinationals Maintain Their Lead

Large Surface Retailers Lead the Distribution of Tissue and Hygiene

Key Trends and Developments

Convenience Trend

An Ageing Population Impacts Sales

Rising Importance of Private Label

Poles Show Strong Interest in Health and Wellness

Fierce Competition Between Multinational Manufacturers and Domestic Operators

Market Indicators

Table 8 Birth Rates 2006-2011

Table 9 Infant Population 2006-2011

Table 10 Female Population by Age 2006-2011

Table 11 Total Population by Age 2006-2011

Table 12 Households 2006-2011

Table 13 Forecast Infant Population 2011-2016

Table 14 Forecast Female Population by Age 2011-2016

Table 15 Forecast Total Population by Age 2011-2016

Table 16 Forecast Households 2011-2016

Market Data

Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011

Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011

Table 19 Tissue and Hygiene Retail Company Shares 2007-2011

Table 20 Tissue and Hygiene Retail Brand Shares 2008-2011

Table 21 Penetration of Private Label by Category 2006-2011

Table 22 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011

Table 23 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011

Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016

Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016

Sources

Summary 12 Research Sources

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