Marktanalyse - Chanel SA in Beauty And Personal Care (World)

The world's sixth largest premium fragrances manufacturer, Chanel faces the challenge of expanding its consumer base and its geographic reach without undermining the prestige status of its core eponymous brand. This profile analyses the most promising opportunities available for Chanel to target luxury trends in major emerging markets and highlights pockets of premium potential in core developed markets, as well as considering opportunities for the development of Chanel’s mass cosmetics offer.

Euromonitor International’s Chanel SA in Beauty And Personal Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Chanel SA in Beauty And Personal Care (World)

Euromonitor International

August 2012

Scope of the Report

Strategic Evaluation

Competitive Positioning

Market Assessment

Geographic and Category Opportunities

Brand Strategy

Operations

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