Marktanalyse - Away-From-Home Tissue and Hygiene in Poland

In 2011 away-from-home products benefited from the strengthening trend towards hygiene. Poles are demonstrating an increasing interest in cleanliness, including washing hands more often — not only at home but also in public areas such as places of work, schools or foodservice outlets. This tendency is based on rising consciousness of the importance of hygiene in everyday life, alongside a concern about contracting ailments as a result of negligent hygiene practices. These new consumer...

Euromonitor International's Away-From-Home Tissue and Hygiene in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Away-From-Home Hygiene, Away-From-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Away-From-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

AWAY-FROM-HOME TISSUE AND HYGIENE IN POLAND

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Away-From-Home Sales of Tissue and Hygiene by Category: Value 2006-2011

Table 2 Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011

Table 3 Away-From-Home Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011

Table 4 Away-From-Home Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011

Table 5 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: Value 2011-2016

Table 6 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016

Executive Summary

Moderate Volume Growth for Tissue and Hygiene

Increasing Prices for Tissue and Hygiene in Poland

Private Label Sees Dynamic Increase in Share

Multinationals Maintain Their Lead

Large Surface Retailers Lead the Distribution of Tissue and Hygiene

Key Trends and Developments

Convenience Trend

An Ageing Population Impacts Sales

Rising Importance of Private Label

Poles Show Strong Interest in Health and Wellness

Fierce Competition Between Multinational Manufacturers and Domestic Operators

Market Indicators

Table 7 Birth Rates 2006-2011

Table 8 Infant Population 2006-2011

Table 9 Female Population by Age 2006-2011

Table 10 Total Population by Age 2006-2011

Table 11 Households 2006-2011

Table 12 Forecast Infant Population 2011-2016

Table 13 Forecast Female Population by Age 2011-2016

Table 14 Forecast Total Population by Age 2011-2016

Table 15 Forecast Households 2011-2016

Market Data

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011

Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011

Table 18 Tissue and Hygiene Retail Company Shares 2007-2011

Table 19 Tissue and Hygiene Retail Brand Shares 2008-2011

Table 20 Penetration of Private Label by Category 2006-2011

Table 21 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011

Table 22 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011

Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016

Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016

Sources

Summary 1 Research Sources

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