Marktanalyse - Away-From-Home Tissue and Hygiene in Austria

AFH products increased at a dynamic 4% value growth to €120 million in 2011. Due to the ageing society and increasing medical tourism within and to Austria, hospitals/healthcare facilities remained the most important and growing channel for AFH tissue and hygiene products with a 36% share of purchases. Patients are increasingly demanding, expecting a decent quality toilet paper especially when they pay for treatment such as cosmetic surgery out of their own pocket.

Euromonitor International's Away-From-Home Tissue and Hygiene in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Away-From-Home Hygiene, Away-From-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Away-From-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

AWAY-FROM-HOME TISSUE AND HYGIENE IN AUSTRIA

Euromonitor International

August 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Away-From-Home Sales of Tissue and Hygiene by Category: Value 2006-2011

Table 2 Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011

Table 3 Away-From-Home Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011

Table 4 Away-From-Home Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011

Table 5 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: Value 2011-2016

Table 6 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016

Executive Summary

Good Growth in Tissue and Hygiene in 2011

Functional Over Green

Brands Leading But Private Label Gaining

Supermarkets and Health and Beauty Retailers Remain Most Popular Channels

Stagnation on the Horizon

Key Trends and Developments

Better Economic Situation Aids Consumer Confidence and Spending in 2011

Upward Price Movement Visible in 2011

Ageing Society Drives Shifts in Demand Within Hygiene Products

Internet Retailing Gains in Importance

Green Products in A Lohas Country

Market Indicators

Table 7 Birth Rates 2006-2011

Table 8 Infant Population 2006-2011

Table 9 Female Population by Age 2006-2011

Table 10 Total Population by Age 2006-2011

Table 11 Households 2006-2011

Table 12 Forecast Infant Population 2011-2016

Table 13 Forecast Female Population by Age 2011-2016

Table 14 Forecast Total Population by Age 2011-2016

Table 15 Forecast Households 2011-2016

Market Data

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011

Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011

Table 18 Tissue and Hygiene Retail Company Shares 2007-2011

Table 19 Tissue and Hygiene Retail Brand Shares 2008-2011

Table 20 Penetration of Private Label by Category 2006-2011

Table 21 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011

Table 22 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011

Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016

Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016

Sources

Summary 1 Research Sources

• Away-From-Home Tissue and Hygiene in Bosnia-Herzegovina
• Away-From-Home Tissue and Hygiene in Chile
• Away-From-Home Tissue and Hygiene in China
• Away-From-Home Tissue and Hygiene in Croatia
• Beauty and Personal Care in Azerbaijan
• Beauty and Personal Care in Costa Rica
• Beauty and Personal Care in Denmark
• Beauty and Personal Care in Ecuador
• Beauty and Personal Care in Mexico
• Beauty and Personal Care in Singapore
• Beauty and Personal Care in Sweden
• Cotton Wool/Buds/Pads in Bosnia-Herzegovina
• Cotton Wool/Buds/Pads in Chile
• Cotton Wool/Buds/Pads in China
• Cotton Wool/Buds/Pads in Croatia
• Health and Beauty Specialist Retailers in Saudi Arabia
• Health and Beauty Specialist Retailers in the Czech Republic
• Health and Beauty Specialist Retailers in the Philippines
• Health and Beauty Specialist Retailers in the United Kingdom
• Identifying Growth Opportunities for Plastic Closures in Beauty and Home Care