Marktanalyse - Jeans in Saudi Arabia

Jeans benefited strongly from social trends in Saudi Arabia during the review period. The westernisation trend and a growing focus on fashion greatly boosted sales to both men and women. Women are increasingly wearing jeans at home and under their abayas while men are increasingly wearing them as casual wear in public. Growth was also supported by increasingly aspirational consumer attitudes, with the strong brands associated with jeans boosting sales.

Euromonitor International's Jeans in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

JEANS IN SAUDI ARABIA

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Summary 1 Jeans by Price Platform 2011

Table 1 Sales of Jeans: Volume 2006-2011

Table 2 Sales of Jeans: Value 2006-2011

Table 3 Sales of Jeans: % Volume Growth 2006-2011

Table 4 Sales of Jeans: % Value Growth 2006-2011

Table 5 Sales of Men's Jeans: Volume 2006-2011

Table 6 Sales of Men's Jeans: Value 2006-2011

Table 7 Sales of Men's Jeans: % Volume Growth 2006-2011

Table 8 Sales of Men's Jeans: % Value Growth 2006-2011

Table 9 Sales of Women's Jeans: Volume 2006-2011

Table 10 Sales of Women's Jeans: Value 2006-2011

Table 11 Sales of Women's Jeans: % Volume Growth 2006-2011

Table 12 Sales of Women's Jeans: % Value Growth 2006-2011

Table 13 Jeans Company Shares 2007-2011

Table 14 Jeans Brand Shares 2008-2011

Table 15 Forecast Sales of Jeans: Volume 2011-2016

Table 16 Forecast Sales of Jeans: Value 2011-2016

Table 17 Forecast Sales of Jeans: % Volume Growth 2011-2016

Table 18 Forecast Sales of Jeans: % Value Growth 2011-2016

Table 19 Forecast Sales of Men's Jeans: Volume 2011-2016

Table 20 Forecast Sales of Men's Jeans: Value 2011-2016

Table 21 Forecast Sales of Men's Jeans: % Volume Growth 2011-2016

Table 22 Forecast Sales of Men's Jeans: % Value Growth 2011-2016

Table 23 Forecast Sales of Women's Jeans: Volume 2011-2016

Table 24 Forecast Sales of Women's Jeans: Value 2011-2016

Table 25 Forecast Sales of Women's Jeans: % Volume Growth 2011-2016

Table 26 Forecast Sales of Women's Jeans: % Value Growth 2011-2016

Al Sawani Group in Apparel (saudi Arabia)

Strategic Direction

Key Facts

Summary 2 Al Sawani Group: Key Facts

Summary 3 Al Sawani Group: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 4 Al Sawani Group: Competitive Position 2011

Internet Strategy

M H Alshaya Co in Apparel (saudi Arabia)

Strategic Direction

Key Facts

Summary 5 M H Alshaya Co: Key Facts

Summary 6 M H Alshaya Co: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 7 M H Alshaya Co: Competitive Position 2011

Internet Strategy

Executive Summary

Strong Growth Thanks To Westernisation and Fashion Trends

Good Performance in 2011 Thanks To Rising Economic Confidence

Fragmented Shares Led by Domestic Retailers and Global Brands

Apparel Specialist Retailers Gains Share From Street Markets

Stronger Growth Ahead Thanks To Wealthier Consumer Base

Key Trends and Developments

Apparel Led by Domestic Players With A Widening Range of Global Franchises

Price Promotions Increasingly Used To Gain Share and Drive Volume Sales

Sportswear Benefits From Widening Concern Over Weight Issues

Retailing Developments Broaden Range of Products and Brands

Market Data

Table 27 Sales of Apparel by Category: Volume 2006-2011

Table 28 Sales of Apparel by Category: Value 2006-2011

Table 29 Sales of Apparel by Category: % Volume Growth 2006-2011

Table 30 Sales of Apparel by Category: % Value Growth 2006-2011

Table 31 Apparel Company Shares 2007-2011

Table 32 Apparel Brand Shares 2008-2011

Table 33 Sales of Apparel by Distribution Format: % Analysis 2006-2011

Table 34 Sales of Apparel by Category and Distribution Format: % Analysis 2011

Table 35 Sales of Clothing by Category and Distribution Format: % Analysis 2011

Table 36 Forecast Sales of Apparel by Category: Volume 2011-2016

Table 37 Forecast Sales of Apparel by Category: Value 2011-2016

Table 38 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016

Table 39 Forecast Sales of Apparel by Category: % Value Growth 2011-2016

Definitions

Sources

Summary 8 Research Sources

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