Marktanalyse - In-Home Displays for Energy Management - Market Analysis and Forecasts to 2020

In-Home Displays for Energy Management - Market Analysis and Forecasts to 2020

Summary

GlobalData's report 'In-Home Displays for Energy Management - Market Analysis and Forecasts to 2020” provides an insight into the global market for In-Home Displays (IHD). The report provides information related to the past deployment trends and the outlook for IHDs in key countries such as including the US, the UK, Canada, Australia, Denmark, Sweden, Finland and Norway. IHDs are constituents of Home Energy Management Systems (HEMS) that help to track energy consumption on a periodic basis. An IHD provides near real time feedback on energy consumption to consumers. This real time information helps consumers to save money on energy bills by regularly monitoring energy consumption and energy pricing details. The IHD market is expected to be driven by the deployment of smart meters. In the UK market, the deployment of smart meters will run from 2014—2019 according to a government mandate. The UK IHD market is expected to grow during this period as the mandatory roll out of smart meters also requires the installation of IHDs. The UK market has recorded the highest IHD penetration to date. In the future, it is expected that the UK market will drive the IHD market globally. The report covers market factors for the IHDs such as drivers, restraints and price trends besides providing a brief overview on the IHD technology and comparison of product features from different vendors. The report provides brief profiles of key IHD vendors such as Control4 Corporation, Comverge, Inc., Home Automation, Inc. and Tendril.

Scope

- Key geographies, including the US, the UK, Canada, Australia, Denmark, Sweden, Finland and Norway.
- Market size data of the global and key IHD markets.
- Annualized market revenue data until 2020.
- Price trend analysis of IHDs until 2020.
- Qualitative analysis of market drivers and restraints.
- Competitive landscape analysis of key companies and their product offerings. The companies covered include Control4 Corporation, Home Automation Inc., Tendril, Comverge, Inc., GreenWave Reality Inc. and Energy Aware Technology Inc.

Reasons to buy

- Facilitate decision-making based on strong historic and forecast data for global and national IHD markets.
- Develop strategies for market penetration and product development.
- Position yourself to gain the best advantage from IHD market growth potential.
- Identify key partners and business development avenues.
- Respond to competitors’ business structures, strategies and prospects.


Press Release:

GlobalData's report 'In-Home Displays for Energy Management - Market Analysis and Forecasts to 2020” provides an insight into the global market for In-Home Displays (IHD). The report provides information related to the past deployment trends and the outlook for IHDs in key countries such as including the US, the UK, Canada, Australia, Denmark, Sweden, Finland and Norway. IHDs are constituents of Home Energy Management Systems (HEMS) that help to track energy consumption on a periodic basis. An IHD provides near real time feedback on energy consumption to consumers. This real time information helps consumers to save money on energy bills by regularly monitoring energy consumption and energy pricing details. The IHD market is expected to be driven by the deployment of smart meters. In the UK market, the deployment of smart meters will run from 2014—2019 according to a government mandate. The UK IHD market is expected to grow during this period as the mandatory roll out of smart meters also requires the installation of IHDs. The UK market has recorded the highest IHD penetration to date. In the future, it is expected that the UK market will drive the IHD market globally. The report covers market factors for the IHDs such as drivers, restraints and price trends besides providing a brief overview on the IHD technology and comparison of product features from different vendors. The report provides brief profiles of key IHD vendors such as Control4 Corporation, Comverge, Inc., Home Automation, Inc. and Tendril.

Poor Short Term Outlook for Global In-Home Display (IHD) Markets in Key Regions

The IHD market is not global and the absence of policies or guidelines from governments has acted as a barrier for IHD penetration on a global level. A number of pilot projects have been enacted in European countries such as Denmark, Norway and Sweden; however, there has been no announcement about the installation of IHDs in Europe. Global IHD vendors are not involved in deployments in these areas due to a lack of bulk orders.

Mandatory Deployment of In-Home Displays (IHD) with Smart Meters will Lead to Growth in the Global IHD Market

The introduction of mandatory plans by governments to deploy IHDs with smart meters will lead to growth in the global IHD market. In the US and in European countries the market is expected to grow after smart meter deployment. In the absence of a mandate, consumers tend not to be willing to buy IHDs, which can be expensive. As a result, the uncertain global IHD market could be due to a lack of mandatory policies from regional governments. The mandatory installation of IHDs is required in order to motivate consumers to save money on energy bills.

UK Deployment will Drive the Global In-Home Display (IHD) Market Until 2016

The largest deployment of IHDs at present is in the UK market, and this is expected to continue until 2016. The UK IHD market is currently contributing 30%-50% to the global IHD market and is expected to continue to be a market leader in future IHD deployment. The mandatory installation of smart meters will drive the market for IHDs in the UK, as the deployment of smart meters includes the installation of IHDs. The UK IHD market is expected to increase steadily from 2014-2016.

Deployment of In-Home Displays (IHD) is Restricted to a Few Regions at Present

At present, IHDs are deployed in North American and European Region. In NORDIC countries such as Sweden, Finland, Norway and Denmark, IHD deployment is in the introductory stage and the devices are currently being tested at the pilot level. In Asia-Pacific there is currently no deployment of IHDs, as countries in this region aim to reduce power transmission and distribution losses from their power grid system. A lack of awareness about the product is a major reason for poor global IHD penetration.

High Price of In-Home Displays (IHD) is a Barrier to Market Growth

The high price of IHDs is a major barrier to growth for IHDs in the global market. The average global price of an IHD is around $80, and in some regions it can be as high as $500. Many customers are discouraged from buying IHDs because of their high price. Large scale deployments can reduce the price of IHDs because of the effects of economies of scale, although there is no plan at present for large scale deployment. Price will remain a deciding factor for the market prospects of IHDs unless utility companies decide to install IHDs with no cost to the consumer.

1 Table of Contents

1 Table of Contents 2

1.1 List of Tables 5

1.2 List of Figures 6

2 Introduction 7

2.1 Overview 7

2.2 GlobalData Report Guidance 8

3 Global Market for In-Home Displays (IHD) 9

3.1 In-Home Displays (IHD) Market, Global, Annual Volume, 2009-2020 9

3.2 In-Home Displays (IHD) Market, Global, Annual Revenues ($m), 2009-2020 11

3.3 In-Home Displays (IHD) Market, Competitive Positioning, 2010 12

3.4 In-Home Displays (IHD) Market, Global, Price Trends, 2009-2020 13

3.5 In-Home Displays (IHD) Market, Global, Key Drivers, 2011 14

3.5.1 Deployment of Smart Meters 14

3.5.2 Real Time Feedback to Consumers 14

3.5.3 Demand-Response Program for Customers 14

3.5.4 Rising Concerns about Carbon Emission Reduction 14

3.6 In-Home Displays (IHD) Market, Global, Key Restraints, 2011 14

3.6.1 Lack of Policies and Guidelines 14

3.6.2 Lack of Awareness among Consumers 14

3.6.3 Risk from Substitute Products 15

3.6.4 Uncertainty of Vendors’ Return on Investment 15

3.6.5 Uncertainty of Utility Companies’ Return on Investment 15

4 US Market for In-Home Displays (IHD) 16

4.1 In-Home Displays (IHD) Market, US, Annual Volume, 2009-2020 16

4.2 In-Home Displays (IHD) Market, US, Annual Revenues ($m), 2009-2020 18

4.3 In-Home Displays (IHD) Market, US, Market Share (%), 2010 19

4.4 In-Home Displays (IHD) Market, US, Price Trends, 2009-2020 20

4.5 In-Home Displays (IHD) Market, US, Key Drivers, 2011 21

4.5.1 Demand-Response Programs for Customers 21

4.5.2 Deployment of Smart Meters to Drive Growth in IHD Market 21

4.5.3 Increasing Awareness among Consumers 21

4.5.4 Easily Connected to Other Smart Equipment 21

4.6 In-Home Displays (IHD) Market, US, Key Restraints, 2011 21

4.6.1 Threat from Substitute Products 21

4.6.2 Lack of Policies and Guidelines 21

5 Canadian Market for In-Home Displays (IHD) 22

5.1 In-Home Displays (IHD) Market, Canada, Annual Volume, 2009-2020 22

5.2 In-Home Displays (IHD) Market, Canada, Annual Revenues ($m), 2009-2020 24

5.3 In-Home Displays (IHD) Market, Canada, Price Trends, 2009-2020 25

5.4 In-Home Displays (IHD) Market, Canada, Key Drivers, 2011 26

5.4.1 Reduction in Peak-Hour Demand 26

5.4.2 General Conservation 26

5.5 In-Home Displays (IHD) Market, Canada, Key Restraints, 2011 27

5.5.1 Lack of Policies and Guidelines 27

5.5.2 Uncertainty of Vendors’ Return on Investment 27

5.5.3 Uncertainty of Utility Companies’ Return on Investment 27

5.5.4 Lack of Low Priced Products 27

6 UK Market for In-Home Displays (IHD) 28

6.1 In-Home Displays (IHD) Market, UK, Annual Volume, 2009-2020 28

6.2 In-Home Displays (IHD) Market, UK, Annual Revenues ($m), 2009-2020 30

6.3 In-Home Displays (IHD) Market, UK, Price Trends, 2009-2020 31

6.4 In-Home Displays (IHD) Market, UK, Key Drivers, 2011 32

6.4.1 Policy for the Deployment of IHDs and Smart Meters 32

6.4.2 Benefit to Utility Companies 32

6.4.3 Benefit to the Customer 32

6.4.4 Demand-Response Programs for Customers 32

6.4.5 Increasing Awareness among Consumers 33

6.5 In-Home Displays (IHD) Market, UK, Key Restraints, 2011 33

6.5.1 Privacy Concerns among Consumers 33

6.5.2 Risk of Substitute Products 33

7 Australia Market for In-Home Displays (IHD) 34

7.1 In-Home Displays (IHD) Market, Australia, Annual Volume, 2009-2020 34

7.2 In-Home Displays (IHD) Market, Australia, Annual Revenues ($m), 2009-2020 36

7.3 In-Home Displays (IHD) Market, Australia, Price Trends, 2009-2020 37

7.4 In-Home Displays (IHD) Market, Australia, Key Drivers, 2011 38

7.4.1 Increasing Electricity Bills 38

7.4.2 Reduction of Carbon Dioxide Emissions 38

7.5 In-Home Displays (IHD) Market, Australia, Key Restraints, 2011 38

7.5.1 Need for a Cost Benefit Analysis 38

7.5.2 Lack of Policies from the Government 38

8 Norway Market for In-Home Displays (IHD) 39

8.1 In-Home Displays (IHD) Market, Norway, Annual Volume, 2011-2020 39

8.2 In-Home Displays (IHD) Market, Norway, Annual Revenues ($m), 2011-2020 40

8.3 In-Home Displays (IHD) Market, Norway, Price Trends, 2011-2020 41

8.4 In-Home Displays (IHD) Market, Norway, Key Drivers, 2011 42

8.4.1 Positioning of Electricity Suppliers in the Current Grid 42

8.4.2 Gaining Customer Base 42

8.5 In-Home Displays (IHD) Market, Norway, Key Restraints, 2011 42

8.5.1 Lack of Policies and Guidelines 42

8.5.2 Price of In-Home Displays (IHD) 42

8.5.3 Requirement of Additional Features 42

8.5.4 Availability of Substitute Products 42

8.5.5 Poor Awareness 42

9 Sweden Market for In-Home Displays (IHD) 43

9.1 In-Home Displays (IHD) Market, Sweden, Annual Volume, 2010-2020 43

9.2 In-Home Displays (IHD) Market, Sweden, Annual Revenues (‘000 $), 2010-2020 45

9.3 In-Home Displays (IHD) Market, Sweden, Price Trends, 2010-2020 46

9.4 In-Home Displays (IHD) Market, Sweden, Key Drivers, 2011 47

9.4.1 Deployment of Smart Meters will Benefit the Market 47

9.4.2 Rising Electricity Rates 47

9.4.3 Reduction of Carbon Emissions 47

9.5 In-Home Displays (IHD) Market, Sweden, Key Restraints, 2011 47

9.5.1 Lack of Policies and Guidelines 47

9.5.2 Poor Awareness among Consumers 47

9.5.3 Uncertainties Regarding Return on Investment 47

10 Denmark Market for In-Home Displays (IHD) 48

10.1 In-Home Displays (IHD) Market, Denmark, Annual Volume, 2011-2020 48

10.2 In-Home Displays (IHD) Market, Denmark, Annual Revenues ($m), 2011-2020 50

10.3 In-Home Displays (IHD) Market, Denmark, Price Trends, 2011-2020 51

10.4 In-Home Displays (IHD) Market, Denmark, Key Drivers, 2011 52

10.4.1 Communication will be an Important Factor 52

10.5 In-Home Displays (IHD) Market, Denmark, Key Restraints, 2011 52

10.5.1 Lack of Policies and Plans 52

10.5.2 Lack of Government Incentive Policies 52

10.5.3 Mindset of Utilities 52

10.5.4 Lack of Legislation to Control Utility Companies 52

11 Finland Market for In-Home Displays (IHD) 53

11.1 In-Home Displays (IHD) Market, Finland, Annual Volume, 2010-2020 53

11.2 In-Home Displays (IHD) Market, Finland, Annual Revenues (‘000$), 2010-2020 54

11.3 In-Home Displays (IHD) Market, Finland, Price Trends, 2010-2020 55

11.4 In-Home Displays (IHD) Market, Finland, Key Drivers, 2011 56

11.4.1 Rising Electricity Prices 56

11.4.2 Reduction of Carbon Emissions 56

11.4.3 Deployment of Smart Meters will Drive the Market for IHDs 56

11.5 In-Home Displays (IHD) Market, Finland, Key Restraints, 2011 56

11.5.1 Lack of Policies and Plans 56

11.5.2 Availability of Internet-Based Dashboards 56

11.5.3 Lack of Awareness among Consumers 56

12 Technology Analysis of In-Home Displays (IHD) 57

12.1 In-Home Displays (IHD) - Functioning 58

12.2 Classification of In-Home Displays (IHD) 58

12.2.1 Low-End Versions 58

12.2.2 Medium-End Versions 58

12.2.3 High-End Versions 59

13 Competitive Landscape Analysis for In-Home Displays (IHD) 60

13.1 Key Product Analysis of In-Home Displays (IHD) Vendors 60

13.2 Key Vendors 61

13.2.1 Control4 Corporation 61

13.2.2 Home Automation Inc. (HAI) 62

13.2.3 Tendril 62

13.2.4 Comverge 62

13.2.5 GreenWave Reality Inc. 63

13.2.6 Energy Aware Technology Inc 63

14 Appendix 64

14.1 Market Definitions 64

14.2 Abbreviations 65

14.3 Methodology 66

14.3.1 Coverage 66

14.3.2 Secondary Research 66

14.3.3 Primary Research 66

14.3.4 Modeling and Forecasting 67

14.4 Contact Us 67

14.5 Disclaimer 67



1.1 List of Tables

Table 1: In-Home Displays Home Display Market, Global, Annual Volume (Million Units), 2009-2020 10

Table 2: In-Home Displays Market, Global, Annual Revenues ($m), 2009-2020 11

Table 3: In-Home Displays Market, Global, Price Trend ($), 2009-2020 13

Table 4: In-Home Displays Market, the US, Annual Volume (Million Units), 2009-2020 17

Table 5: In-Home Displays Market, the US, Annual Revenues ($m), 2009-2020 18

Table 6: In-Home Displays Market, the US, Market Share of Key Companies (%), 2010 19

Table 7: In-Home Displays Market, the US, Price Trend ($), 2009-2020 20

Table 8: In-Home Displays Market, Canada, Annual Volume (Units), 2009-2020 23

Table 9: In-Home Displays Market, Canada, Annual Revenues ($m), 2009-2020 24

Table 10: In-Home Displays Market, Canada, Price Trend ($), 2009-2020 26

Table 11: In-Home Displays Market, UK, Annual Volume (Million Units), 2009-2020 29

Table 12: In-Home Displays Market, UK, Annual Revenues ($m), 2009-2020 30

Table 13: In-Home Displays Market, UK, Price Trend ($), 2009-2020 32

Table 14: In-Home Displays Market, Australia, Annual Volume (‘000 Units), 2009-2020 35

Table 15: In-Home Displays Market, Australia, Annual Revenues ($m), 2009-2020 36

Table 16: In-Home Displays Market, Australia, Price Trend ($), 2009-2020 37

Table 17: In-Home Displays Market, Norway, Annual Volume (Units), 2011-2020 39

Table 18: In-Home Displays Market, Norway, Annual Revenues ($m), 2011-2020 40

Table 19: In-Home Displays Market, Norway, Annual Price Trend ($), 2011-2020 41

Table 20: In-Home Displays Market, Sweden, Annual Volume (Units), 2010-2020 44

Table 21: In-Home Displays Market, Sweden, Annual Revenues (‘000$), 2010-2020 45

Table 22: In-Home Displays Market, Sweden, Annual Price Trend ($), 2010-2020 46

Table 23: In-Home Displays Market, Denmark, Annual Volume (Units), 2011-2020 49

Table 24: In-Home Displays Market, Denmark, Annual Revenues ($m), 2011-2020 50

Table 25: In-Home Displays Market, Denmark, Price Trend ($), 2011-2020 51

Table 26: In-Home Displays Market, Finland, Annual Volume (Units), 2010-2020 53

Table 27: In-Home Displays Market, Finland, Annual Revenues (‘000$), 2010-2020 54

Table 28: In-Home Displays Market, Finland, Price Trend ($), 2010-2020 55

Table 29: In-Home Displays Market, Global, Comparison of Features of Products from Key Companies, 2011 60

Table 30: List of Abbreviations 65



1.2 List of Figures

Figure 1: Home Energy Management System (HEMS) 7

Figure 2: In-Home Displays Market, Global, Annual Volume (Million Units), 2009-2020 9

Figure 3: In-Home Displays Market, Global, Annual Revenues ($m), 2009-2020 11

Figure 4: In-Home Displays Market, Global, Competitive Positioning of Vendors, 2010 12

Figure 5: In-Home Displays Market, Global, Price Trend ($), 2009-2020 13

Figure 6: In-Home Displays Market, the US, Annual Volume (Million Units), 2009-2020 16

Figure 7: In-Home Displays Market, the US, Annual Revenues ($m), 2009-2020 18

Figure 8: In-Home Displays Market, the US, Market Share of Key Companies (%), 2010 19

Figure 9: In-Home Displays Market, the US, Price Trend ($), 2009-2020 20

Figure 10: In-Home Displays Market, Canada, Annual Volume (Units), 2009-2020 22

Figure 11: In-Home Displays Market, Canada, Annual Revenues ($m), 2009-2020 24

Figure 12: In-Home Displays Market, Canada, Price Trend ($), 2009-2020 25

Figure 13: In-Home Displays Market, UK, Annual Volume (Million Units), 2009-2020 28

Figure 14: In-Home Displays Market, UK, Annual Revenues ($m), 2009-2020 30

Figure 15: In-Home Displays Market, UK, Price Trend ($), 2009-2020 31

Figure 16: In-Home Displays Market, Australia, Annual Volume (‘000 Units), 2009-2020 34

Figure 17: In-Home Displays Market, Australia, Annual Revenues ($m), 2009-2020 36

Figure 18: In-Home Displays Market, Australia, Price Trend ($), 2009-2020 37

Figure 19: In-Home Displays Market, Norway, Annual Volume (Units), 2011-2020 39

Figure 20: In-Home Displays Market, Norway, Annual Revenues ($m), 2011-2020 40

Figure 21: In-Home DisplaysMarket, Norway, Annual Price Trend ($), 2011-2020 41

Figure 22: In-Home Displays Market , Sweden, Annual Volume (Units), 2010-2020 43

Figure 23: In-Home Displays Market, Sweden, Annual Revenues (‘000$), 2010-2020 45

Figure 24: In-Home Displays Market, Sweden, Annual Price Trend ($), 2010-2020 46

Figure 25: In-Home Displays Market, Denmark, Annual Volume (Units), 2011-2020 48

Figure 26: In-Home Displays Market, Denmark, Annual Revenues ($m), 2011-2020 50

Figure 27: In-Home Displays Market, Denmark, Price Trend ($), 2011-2020 51

Figure 28: In-Home Displays Market, Finland, Annual Volume (Units), 2010-2020 53

Figure 29: In-Home Displays Market, Finland, Annual Revenues (‘000$), 2010-2020 54

Figure 30: In-Home Displays Market, Finland, Price Trend ($), 2010-2020 55

Figure 31: In-Home Displays, Schematic Diagram 57

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