Marktanalyse - Home Improvement Retail Market in Chile

Introduction

Datamonitor's retail databooks are based on key market value data for eight major product sectors, 20 product markets, 16 core retail distribution channels and 62 countries. This profile focuses on the home improvement retail market in Chile and provides current and forecast data on market value in relation to the parent retail sector and total retail within the country.

Scope

*Total product retail market value from 2002 to 2007 as well as forecasts to 2012

*The size of the product market as a proportion of total product sector sales and a growth rate comparison

*Current and forecast product market value segmented by major retail channels

Highlights

Home improvement market accounted for 62.7% of the home and garden products sector value in Chile in 2007. The market increased at a compound annual growth rate (CAGR) of 7.4% between 2002 and 2007.

The home improvement and gardening supplies retailers format led the home improvement market, with a share of 93.2% in 2007.

Reasons to Purchase

*Discover how this product's share of total retail and sector sales is changing

*Identify fast growth channels in the country for this particular product market

*Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS

DATAMONITOR VIEW 1

Catalyst 1

Summary 1

Methodology 1

HOME IMPROVEMENT MARKET OVERVIEW 5

Market overview 5

HOME IMPROVEMENT MARKET ANALYSIS 6

Market definition 6

Market analysis 7

Market value 8

HOME IMPROVEMENT MARKET ANALYSIS: COMPARISON WITHIN THE SECTOR 11

Market analysis by sector 11

Sector revenue comparison 12

HOME IMPROVEMENT MARKET ANALYSIS: TOTAL RETAIL COMPARISON 16

Market analysis: Comparison with total retail sector 16

Market revenue comparison 17

HOME IMPROVEMENT MARKET ANALYSIS: RETAIL FORMAT 19

Retail format definitions 19

Market analysis by retail format 22

Market revenues by retail format 23

Market analysis by retail format, 2002—12 25

APPENDIX 27

Methodology 27

Related research 28

Datamonitor consulting 28

Disclaimer 29





LIST OF FIGURES

Figure 1: Home improvement market value in Chile, ($m), 2002—12 7

Figure 2: Home improvement market value in Chile, ($m), 2002—07 8

Figure 3: Home improvement market value in Chile, ($m), 2007—12 10

Figure 4: Home and garden products sector in Chile, value by market (%), 2007 11

Figure 5: Home improvement market and home and garden products sector revenue comparison in Chile ($m), 2002—07 12

Figure 6: Home improvement market and home and garden products sector, growth comparison in Chile (%), 2003—07 13

Figure 7: Home improvement market and home and garden products sector, revenue comparison in Chile ($m), 2007—12 14

Figure 8: Home improvement market and home and garden products sector, growth comparison in Chile (%), 2007—12 15

Figure 9: Home improvement market as percentage of total retail sector in Chile, 2007 16

Figure 10: Home improvement market and total retail sector, revenue comparison in Chile ($m), 2002—07 17

Figure 11: Home improvement market and total retail sector, revenue comparison in Chile ($m), 2007—12 18

Figure 12: Home improvement market segmentation by retail format in Chile (%), 2007 22

Figure 13: Home improvement market analysis by retail format in Chile ($m), 2002—12 25





LIST OF TABLES

Table 1: Retail market definitions 6

Table 2: Home improvement market value in Chile, ($m), 2002—12 7

Table 3: Home improvement market value in Chile, ($m and CLPm), 2002—07 9

Table 4: Home improvement market value in Chile, ($m and CLPm), 2007—12 10

Table 5: Home improvement market and home and garden products sector revenue comparison in Chile ($m), 2002—07 12

Table 6: Home improvement market and home and garden products sector, revenue comparison in Chile ($m), 2007—12 14

Table 7: Home improvement market and total retail sector, revenue comparison in Chile ($m), 2002—07 17

Table 8: Home improvement market and total retail sector, revenue comparison in Chile ($m), 2007—12 18

Table 9: (Part 1) Retail format definitions 19

Table 10: (Part 2) Retail format definitions 20

Table 11: (Part 3) Retail format definitions 21

Table 12: Home improvement market revenues by retail format in Chile ($m), 2002—07 23

Table 13: Home improvement market revenues by retail format in Chile ($m), 2007—12 24

Table 14: Home improvement market analysis by retail format in Chile ($m), 2002—12 26

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