Marktanalyse - Home Improvement in South America

Datamonitor's Home Improvement in South America industry profile is an essential resource for top-level data and analysis covering the Home Improvement industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The home improvement market consists of the decorative materials, non-decorative materials, electrical hardware, hardware, and tools segments. Decorative materials include paint, varnish, wall tiles, wallpaper and woodcare products. Non-decorative materials includes adhesives, aggregates, board, cement, doors and window frames, glass, plaster, plumbing supplies, timber, and other non-decorative materials like bricks, sand, etc. Electrical hardware includes alarm systems, batteries, ceiling / wall lights, garden and outdoor lighting, sockets, plugs and switches, torches and portable lamps and wiring / flex. Hardware includes brackets, locks, nails, nuts and bolts, screws and other hardware like base metal mountings, door fittings etc. Tools include manual and power tools. Market values are calculated at retail selling price (RSP). Any currency conversions used in the creation of this report have been calculated using constant annual average 2008 exchange rates. The abbreviation 'DIY' in this profile refers to 'do-it-yourself', an alternative term for home improvement used in certain countries.

For the purpose of this report South America is deemed to comprise of Argentina, Brazil, Chile, Colombia, and Venezuela.

North America comprises of Canada, Mexico, and the United States.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure is deemed to comprise of the Americas, Asia-Pacific and Europe.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 3

CHAPTER 1 Market Overview 7

1.1 Market Definition 7

1.2 Research Highlights 8

1.3 Market Analysis 9

CHAPTER 2 Market Value 10

CHAPTER 3 Market Segmentation I 11

CHAPTER 4 Market Segmentation II 12

CHAPTER 5 Five Forces Analysis 13

5.1 Summary 13

5.2 Buyer Power 15

5.3 Supplier Power 16

5.4 New Entrants 17

5.5 Substitutes 18

5.6 Rivalry 19

CHAPTER 6 Leading Companies 20

6.1 Leroy Merlin SA 20

6.2 C&C Casa e Construção 21

6.3 Quero-Quero 22

CHAPTER 7 Market Forecasts 23

7.1 Market Value Forecast 23

CHAPTER 8 Appendix 24

8.1 Methodology 24

8.2 Industry Associations 25

8.3 Related Datamonitor Research 25



LIST OF TABLES

Table 1: South America Home Improvement Market Value: $ billion, 2004-2008 10

Table 2: South America Home Improvement Market Segmentation I: % Share, by Value, 2008 11

Table 3: South America Home Improvement Market Segmentation II: % Share, by Value, 2008 12

Table 4: Key Facts: Leroy Merlin SA 20

Table 5: Key Facts: C&C Casa e Construção 21

Table 6: Key Facts: Quero-Quero 22

Table 7: South America Home Improvement Market Value Forecast: $ billion, 2008-2013 23

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