Marktanalyse - Global Home Improvement

Datamonitor's Global Home Improvement industry profile is an essential resource for top-level data and analysis covering the Home Improvement industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The home improvement market consists of the decorative materials, non-decorative materials, electrical hardware, hardware, and tools segments. Decorative materials includes paint, varnish, wall tiles, wallpaper and woodcare products. Non-decorative materials includes adhesives, aggregates, board, cement, doors and window frames, glass, plaster, plumbing supplies, timber, and other non-decorative materials like bricks, sand, etc.

Electrical hardware includes alarm systems, batteries, ceiling / wall lights, garden and outdoor lighting, sockets, plugs and switches, torches and portable lamps and wiring / flex. Hardware includes brackets, locks, nails, nuts and bolts, screws and other hardware like base metal mountings, door fittings etc. Tools includes manual and power tools.

Market values are calculated at retail selling price (RSP). Any currency conversions used in the creation of this report have been calculated using constant annual average 2008 exchange rates. The abbreviation 'DIY' in this profile refers to 'do-it-yourself', an alternative term for home improvement used in certain countries.

For the purpose of this report the global figure is deemed to comprise of the Americas, Asia-Pacific and Europe.

The Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the United States

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 3

CHAPTER 1 Market Overview 7

1.1 Market Definition 7

1.2 Research Highlights 8

1.3 Market Analysis 8

CHAPTER 2 Market Value 9

CHAPTER 3 Market Segmentation I 10

CHAPTER 4 Market Segmentation II 11

CHAPTER 5 Five Forces Analysis 12

5.1 Summary 12

5.2 Buyer Power 14

5.3 Supplier Power 15

5.4 New Entrants 16

5.5 Substitutes 17

5.6 Rivalry 18

CHAPTER 6 Leading Companies 19

6.1 The Home Depot, Inc. 19

6.2 Kingfisher Plc 21

6.3 Leroy Merlin SA 24

6.4 Cainz Co., Ltd. 25

CHAPTER 7 Market Forecasts 26

7.1 Market Value Forecast 26

CHAPTER 8 Appendix 27

8.1 Methodology 27

8.2 Industry Associations 28

8.3 Related Datamonitor Research 28



LIST OF TABLES

Table 1: Global Home Improvement Market Value: $ billion, 2004-2008 9

Table 2: Global Home Improvement Market Segmentation I: % Share, by Value, 2008 10

Table 3: Global Home Improvement Market Segmentation II: % Share, by Value, 2008 11

Table 4: Key Facts: The Home Depot, Inc. 19

Table 5: Key Financials: The Home Depot, Inc. 20

Table 6: Key Facts: Kingfisher Plc 21

Table 7: Key Financials: Kingfisher Plc 23

Table 8: Key Facts: : Leroy Merlin SA 24

Table 9: Key Facts: Cainz Co., Ltd. 25

Table 10: Global Home Improvement Market Value Forecast: $ billion, 2008-2013 26

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