Marktanalyse - Consumer Goods, Home, and Garden: Europe Industry Guide

Datamonitor's Consumer Goods, Home, and Garden: Europe Industry Guide is an essential resource for top-level data and analysis covering the Europe Consumer Goods, Home, and Garden industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis with distinct chapters for Consumer Electronics, Furniture & Floor Coverings, Gardening & Outdoor Living, Home Improvement, Homewares, Household Appliances, Household Products, Kitchen Appliances and TV & Video

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation for Consumer Electronics, Furniture & Floor Coverings, Gardening & Outdoor Living, Home Improvement, Homewares, Household Appliances, Household Products, Kitchen Appliances and TV & Video

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes five-year forecasts for Consumer Electronics, Furniture & Floor Coverings, Gardening & Outdoor Living, Home Improvement, Homewares, Household Appliances, Household Products, Kitchen Appliances and TV & Video

Highlights

* The European consumer electronics market generated total revenues of $80,521.2 million in 2008, representing a compound annual growth rate (CAGR) of 7.1% for the period spanning 2004-2008.

* The European furniture & floor coverings market generated total revenues of $194 billion in 2008, representing a compound annual growth rate (CAGR) of 1.9% for the period spanning 2004-2008.

* The European gardening and outdoor living market generated total revenues of $65.8 billion in 2008, representing a compound annual growth rate (CAGR) of 3.5% for the period spanning 2004-2008.

* The European market generated total revenues of $199,604.8 million in 2008, representing a compound annual growth rate (CAGR) of 4.9% for the period spanning 2004-2008.

* The European homewares market generated total revenues of $106 billion in 2008, representing a compound annual growth rate (CAGR) of 3.2% for the period spanning 2004-2008.

* The European household appliances market generated total revenues of $50.8 billion in 2008, representing a compound annual growth rate (CAGR) of 2.6% for the period spanning 2004-2008.

* The European household products market generated total revenues of $33.9 billion in 2008, representing a compound annual growth rate (CAGR) of 2.2% for the period spanning 2004-2008.

* The European kitchen appliances market generated total revenues of $40.4 billion in 2008, representing a compound annual growth rate (CAGR) of 2.6% for the period spanning 2004-2008.

* The European TV & Video market generated total revenues of $53.8 billion in 2008, representing a compound annual growth rate (CAGR) of 8.6% for the period spanning 2004-2008.

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TABLE OF CONTENTS

CHAPTER 1 CONSUMER ELECTRONICS IN EUROPE 16

1.1 Market Overview 16

1.2 Market Value 18

1.3 Market Segmentation I 19

1.4 Market Segmentation II 20

1.5 Five Forces Analysis 21

1.6 Market Forecasts 31

CHAPTER 2 FURNITURE & FLOOR COVERINGS IN EUROPE 32

2.1 Market Overview 32

2.2 Market Value 34

2.3 Market Segmentation I 35

2.4 Market Segmentation II 36

2.5 Five Forces Analysis 37

2.6 Market Forecasts 43

CHAPTER 3 GARDENING & OUTDOOR LIVING IN EUROPE 44

3.1 Market Overview 44

3.2 Market Value 46

3.3 Market Segmentation I 47

3.4 Market Segmentation II 48

3.5 Five Forces Analysis 49

3.6 Market Forecasts 55

CHAPTER 4 HOME IMPROVEMENT IN EUROPE 56

4.1 Market Overview 56

4.2 Market Value 59

4.3 Market Segmentation I 60

4.4 Market Segmentation II 61

4.5 Five Forces Analysis 62

4.6 Market Forecasts 69

CHAPTER 5 HOMEWARES IN EUROPE 70

5.1 Market Overview 70

5.2 Market Value 72

5.3 Market Segmentation I 73

5.4 Market Segmentation II 74

5.5 Five Forces Analysis 75

5.6 Market Forecasts 81

CHAPTER 6 HOUSEHOLD APPLIANCES IN EUROPE 82

6.1 Market Overview 82

6.2 Market Value 84

6.3 Market Volume 85

6.4 Market Segmentation I 86

6.5 Market Segmentation II 87

6.6 Five Forces Analysis 88

6.7 Market Forecasts 96

CHAPTER 7 HOUSEHOLD PRODUCTS IN EUROPE 98

7.1 Market Overview 98

7.2 Market Value 100

7.3 Market Segmentation I 101

7.4 Market Segmentation II 102

7.5 Market Share 103

7.6 Five Forces Analysis 104

7.7 Distribution 110

7.8 Market Forecasts 111

CHAPTER 8 KITCHEN APPLIANCES IN EUROPE 112

8.1 Market Overview 112

8.2 Market Value 114

8.3 Market Volume 115

8.4 Market Segmentation I 116

8.5 Market Segmentation II 117

8.6 Five Forces Analysis 118

8.7 Market Forecasts 124

CHAPTER 9 TV & VIDEO IN EUROPE 126

9.1 Market Overview 126

9.2 Market Value 128

9.3 Market Segmentation I 129

9.4 Market Segmentation II 130

9.5 Five Forces Analysis 131

9.6 Market Forecasts 137

CHAPTER 10 MACROECONOMIC INDICATORS 138

CHAPTER 11 APPENDIX 139

11.1 Data Research Methodology 139





LIST OF TABLES

Table 1: Europe Consumer Electronics Market Value: $ billion, 2004-2008 18

Table 2: Europe Consumer Electronics Market Segmentation I: % Share, by Value, 2008 19

Table 3: Europe Consumer Electronics Market Segmentation II: % Share, by Value, 2008 20

Table 4: Europe Consumer Electronics Market Value Forecast: $ billion, 2008-2013 31

Table 5: Europe Furniture & Floor Coverings Market Value: $ billion, 2004-2008 34

Table 6: Europe Furniture & Floor Coverings Market Segmentation I: % Share, by Value, 2008 35

Table 7: Europe Furniture & Floor Coverings Market Segmentation II: % Share, by Value, 2008 36

Table 8: Europe Furniture & Floor Coverings Market Value Forecast: $ billion, 2008-2013 43

Table 9: Europe Gardening & Outdoor Living Market Value: $ billion, 2004-2008 46

Table 10: Europe Gardening & Outdoor Living Market Segmentation I: % Share, by Value, 2008 47

Table 11: Europe Gardening & Outdoor Living Market Segmentation II: % Share, by Value, 2008 48

Table 12: Europe Gardening & Outdoor Living Market Value Forecast: $ billion, 2008-2013 55

Table 13: Europe Home Improvement Market Value: $ billion, 2004-2008 59

Table 14: Europe Home Improvement Market Segmentation I: % Share, by Value, 2008 60

Table 15: Europe Home Improvement Market Segmentation II: % Share, by Value, 2008 61

Table 16: Europe Home Improvement Market Value Forecast: $ billion, 2008-2013 69

Table 17: Europe Homewares Market Value: $ billion, 2004-2008 72

Table 18: Europe Homewares Market Segmentation I: % Share, by Value, 2008 73

Table 19: Europe Homewares Market Segmentation II: % Share, by Value, 2008 74

Table 20: Europe Homewares Market Value Forecast: $ billion, 2008-2013 81

Table 21: Europe Household Appliances Market Value: $ billion, 2004-2008 84

Table 22: Europe Household Appliances Market Volume: Units million, 2004-2008 85

Table 23: Europe Household Appliances Market Segmentation I: % Share, by Value, 2008 86

Table 24: Europe Household Appliances Market Segmentation II: % Share, by Value, 2008 87

Table 25: Europe Household Appliances Market Value Forecast: $ billion, 2008-2013 96

Table 26: Europe Household Appliances Market Volume Forecast: Units million, 2008-2013 97

Table 27: Europe Household Products Market Value: $ billion, 2004-2008 100

Table 28: Europe Household Products Market Segmentation I: % Share, by Value, 2008 101

Table 29: Europe Household Products Market Segmentation II: % Share, by Value, 2008 102

Table 30: Europe Household Products Market Share: % Share, by Value, 2008 103

Table 31: Europe Household Products Distribution: % Share, by Value, 2008 110

Table 32: Europe Household Products Market Value Forecast: $ billion, 2008-2013 111

Table 33: Europe Kitchen Appliances Market Value: $ billion, 2004-2008 114

Table 34: Europe Kitchen Appliances Market Volume: Units million, 2004-2008 115

Table 35: Europe Kitchen Appliances Market Segmentation I: % Share, by Value, 2008 116

Table 36: Europe Kitchen Appliances Market Segmentation II: % Share, by Value, 2008 117

Table 37: Europe Kitchen Appliances Market Value Forecast: $ billion, 2008-2013 124

Table 38: Europe Kitchen Appliances Market Volume Forecast: Units million, 2008-2013 125

Table 39: Europe TV & Video Market Value: $ billion, 2004-2008 128

Table 40: Europe TV & Video Market Segmentation I: % Share, by Value, 2008 129

Table 41: Europe TV & Video Market Segmentation II: % Share, by Value, 2008 130

Table 42: Europe TV & Video Market Value Forecast: $ billion, 2008-2013 137

Table 43: Europe Exchange Rate, 2004-2008 138





LIST OF FIGURES

Figure 1: Europe Consumer Electronics Market Value: $ billion, 2004-2008 18

Figure 2: Europe Consumer Electronics Market Segmentation I: % Share, by Value, 2008 19

Figure 3: Europe Consumer Electronics Market Segmentation II: % Share, by Value, 2008 20

Figure 4: Forces Driving Competition in the Consumer Electronics Market in Europe, 2008 21

Figure 5: Drivers of Buyer Power in the Consumer Electronics Market in Europe, 2008 22

Figure 6: Drivers of Supplier Power in the Consumer Electronics Market in Europe, 2008 23

Figure 7: Factors Influencing the Likelihood of New Entrants in the Consumer Electronics Market in Europe, 2008 25

Figure 8: Factors Influencing the Threat of Substitutes in the Consumer Electronics Market in Europe, 2008 27

Figure 9: Drivers of Degree of Rivalry in the Consumer Electronics Market in Europe, 2008 29

Figure 10: Europe Consumer Electronics Market Value Forecast: $ billion, 2008-2013 31

Figure 11: Europe Furniture & Floor Coverings Market Value: $ billion, 2004-2008 34

Figure 12: Europe Furniture & Floor Coverings Market Segmentation I: % Share, by Value, 2008 35

Figure 13: Europe Furniture & Floor Coverings Market Segmentation II: % Share, by Value, 2008 36

Figure 14: Forces Driving Competition in the Furniture & Floor Coverings Market in Europe, 2008 37

Figure 15: Drivers of Buyer Power in the Furniture & Floor Coverings Market in Europe, 2008 38

Figure 16: Drivers of Supplier Power in the Furniture & Floor Coverings Market in Europe, 2008 39

Figure 17: Factors Influencing the Likelihood of New Entrants in the Furniture & Floor Coverings Market in Europe, 2008 40

Figure 18: Factors Influencing the Threat of Substitutes in the Furniture & Floor Coverings Market in Europe, 2008 41

Figure 19: Drivers of Degree of Rivalry in the Furniture & Floor Coverings Market in Europe, 2008 42

Figure 20: Europe Furniture & Floor Coverings Market Value Forecast: $ billion, 2008-2013 43

Figure 21: Europe Gardening & Outdoor Living Market Value: $ billion, 2004-2008 46

Figure 22: Europe Gardening & Outdoor Living Market Segmentation I: % Share, by Value, 2008 47

Figure 23: Europe Gardening & Outdoor Living Market Segmentation II: % Share, by Value, 2008 48

Figure 24: Forces Driving Competition in the Gardening & Outdoor Living Market in Europe, 2008 49

Figure 25: Drivers of Buyer Power in the Gardening & Outdoor Living Market in Europe, 2008 50

Figure 26: Drivers of Supplier Power in the Gardening & Outdoor Living Market in Europe, 2008 51

Figure 27: Factors Influencing the Likelihood of New Entrants in the Gardening & Outdoor Living Market in Europe, 2008 52

Figure 28: Factors Influencing the Threat of Substitutes in the Gardening & Outdoor Living Market in Europe, 2008 53

Figure 29: Drivers of Degree of Rivalry in the Gardening & Outdoor Living Market in Europe, 2008 54

Figure 30: Europe Gardening & Outdoor Living Market Value Forecast: $ billion, 2008-2013 55

Figure 31: Europe Home Improvement Market Value: $ billion, 2004-2008 59

Figure 32: Europe Home Improvement Market Segmentation I: % Share, by Value, 2008 60

Figure 33: Europe Home Improvement Market Segmentation II: % Share, by Value, 2008 61

Figure 34: Forces Driving Competition in the Home Improvement Market in Europe, 2008 62

Figure 35: Drivers of Buyer Power in the Home Improvement Market in Europe, 2008 64

Figure 36: Drivers of Supplier Power in the Home Improvement Market in Europe, 2008 65

Figure 37: Factors Influencing the Likelihood of New Entrants in the Home Improvement Market in Europe, 2008 66

Figure 38: Factors Influencing the Threat of Substitutes in the Home Improvement Market in Europe, 2008 67

Figure 39: Drivers of Degree of Rivalry in the Home Improvement Market in Europe, 2008 68

Figure 40: Europe Home Improvement Market Value Forecast: $ billion, 2008-2013 69

Figure 41: Europe Homewares Market Value: $ billion, 2004-2008 72

Figure 42: Europe Homewares Market Segmentation I: % Share, by Value, 2008 73

Figure 43: Europe Homewares Market Segmentation II: % Share, by Value, 2008 74

Figure 44: Forces Driving Competition in the Homewares Market in Europe, 2008 75

Figure 45: Drivers of Buyer Power in the Homewares Market in Europe, 2008 76

Figure 46: Drivers of Supplier Power in the Homewares Market in Europe, 2008 77

Figure 47: Factors Influencing the Likelihood of New Entrants in the Homewares Market in Europe, 2008 78

Figure 48: Factors Influencing the Threat of Substitutes in the Homewares Market in Europe, 2008 79

Figure 49: Drivers of Degree of Rivalry in the Homewares Market in Europe, 2008 80

Figure 50: Europe Homewares Market Value Forecast: $ billion, 2008-2013 81

Figure 51: Europe Household Appliances Market Value: $ billion, 2004-2008 84

Figure 52: Europe Household Appliances Market Volume: Units million, 2004-2008 85

Figure 53: Europe Household Appliances Market Segmentation I: % Share, by Value, 2008 86

Figure 54: Europe Household Appliances Market Segmentation II: % Share, by Value, 2008 87

Figure 55: Forces Driving Competition in the Household Appliances Market in Europe, 2008 88

Figure 56: Drivers of Buyer Power in the Household Appliances Market in Europe, 2008 90

Figure 57: Drivers of Supplier Power in the Household Appliances Market in Europe, 2008 91

Figure 58: Factors Influencing the Likelihood of New Entrants in the Household Appliances Market in Europe, 2008 92

Figure 59: Factors Influencing the Threat of Substitutes in the Household Appliances Market in Europe, 2008 94

Figure 60: Drivers of Degree of Rivalry in the Household Appliances Market in Europe, 2008 95

Figure 61: Europe Household Appliances Market Value Forecast: $ billion, 2008-2013 96

Figure 62: Europe Household Appliances Market Volume Forecast: Units million, 2008-2013 97

Figure 63: Europe Household Products Market Value: $ billion, 2004-2008 100

Figure 64: Europe Household Products Market Segmentation I: % Share, by Value, 2008 101

Figure 65: Europe Household Products Market Segmentation II: % Share, by Value, 2008 102

Figure 66: Europe Household Products Market Share: % Share, by Value, 2008 103

Figure 67: Forces Driving Competition in the Household Products Market in Europe, 2008 104

Figure 68: Drivers of Buyer Power in the Household Products Market in Europe, 2008 105

Figure 69: Drivers of Supplier Power in the Household Products Market in Europe, 2008 106

Figure 70: Factors Influencing the Likelihood of New Entrants in the Household Products Market in Europe, 2008 107

Figure 71: Factors Influencing the Threat of Substitutes in the Household Products Market in Europe, 2008 108

Figure 72: Drivers of Degree of Rivalry in the Household Products Market in Europe, 2008 109

Figure 73: Europe Household Products Distribution: % Share, by Value, 2008 110

Figure 74: Europe Household Products Market Value Forecast: $ billion, 2008-2013 111

Figure 75: Europe Kitchen Appliances Market Value: $ billion, 2004-2008 114

Figure 76: Europe Kitchen Appliances Market Volume: Units million, 2004-2008 115

Figure 77: Europe Kitchen Appliances Market Segmentation I: % Share, by Value, 2008 116

Figure 78: Europe Kitchen Appliances Market Segmentation II: % Share, by Value, 2008 117

Figure 79: Forces Driving Competition in the Kitchen Appliances Market in Europe, 2008 118

Figure 80: Drivers of Buyer Power in the Kitchen Appliances Market in Europe, 2008 119

Figure 81: Drivers of Supplier Power in the Kitchen Appliances Market in Europe, 2008 120

Figure 82: Factors Influencing the Likelihood of New Entrants in the Kitchen Appliances Market in Europe, 2008 121

Figure 83: Factors Influencing the Threat of Substitutes in the Kitchen Appliances Market in Europe, 2008 122

Figure 84: Drivers of Degree of Rivalry in the Kitchen Appliances Market in Europe, 2008 123

Figure 85: Europe Kitchen Appliances Market Value Forecast: $ billion, 2008-2013 124

Figure 86: Europe Kitchen Appliances Market Volume Forecast: Units million, 2008-2013 125

Figure 87: Europe TV & Video Market Value: $ billion, 2004-2008 128

Figure 88: Europe TV & Video Market Segmentation I: % Share, by Value, 2008 129

Figure 89: Europe TV & Video Market Segmentation II: % Share, by Value, 2008 130

Figure 90: Forces Driving Competition in the TV & Video Market in Europe, 2008 131

Figure 91: Drivers of Buyer Power in the TV & Video Market in Europe, 2008 132

Figure 92: Drivers of Supplier Power in the TV & Video Market in Europe, 2008 133

Figure 93: Factors Influencing the Likelihood of New Entrants in the TV & Video Market in Europe, 2008 134

Figure 94: Factors Influencing the Threat of Substitutes in the TV & Video Market in Europe, 2008 135

Figure 95: Drivers of Degree of Rivalry in the TV & Video Market in Europe, 2008 136

Figure 96: Europe TV & Video Market Value Forecast: $ billion, 2008-2013 137

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