Marktanalyse - Retail Tissue in Poland

In 2011 retail tissue operators continued to compete strongly for share. The rivalry was particularly concentrated within toilet paper, which is a saturated category, where gaining additional share is very challenging. All leading manufacturers sought methods to enhance their products; for example, many increased the number of layers, broadened the range of colour variants and even introduced prints. In turn, brand owners of kitchen towels opted to lengthen the paper rolls.

Euromonitor International's Retail Tissue in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Kitchen Towels, Paper Tableware, Tissues, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retail Tissue market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

RETAIL TISSUE IN POLAND

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Retail Tissue Sales by Category: Value 2006-2011

Table 2 Retail Tissue Sales by Category: % Value Growth 2006-2011

Table 3 Retail Tissue Company Shares 2007-2011

Table 4 Retail Tissue Brand Shares 2008-2011

Table 5 Forecast Retail Tissue Sales by Category: Value 2011-2016

Table 6 Forecast Retail Tissue Sales by Category: % Value Growth 2011-2016

Ict Poland Sp Zoo in Tissue and Hygiene (poland)

Strategic Direction

Key Facts

Summary 1 ICT Poland Sp zoo: Key Facts

Summary 2 ICT Poland Sp zoo: Operational Indicators

Company Background

Production

Summary 3 ICT Poland Sp zoo: Production Statistics 2011

Competitive Positioning

Summary 4 ICT Poland Sp zoo: Competitive Position 2011

Torunskie Zaklady Materialow Opatrunkowych SA (tzmo) in Tissue and Hygiene (poland)

Strategic Direction

Key Facts

Summary 5 Torunskie Zaklady Materialow Opatrunkowych SA (TZMO): Key Facts

Summary 6 Torunskie Zaklady Materialow Opatrunkowych SA (TZMO): Operational Indicators

Company Background

Production

Competitive Positioning

Summary 7 Torunskie Zaklady Materialow Opatrunkowych SA (TZMO): Competitive Position 2011

Executive Summary

Moderate Volume Growth for Tissue and Hygiene

Increasing Prices for Tissue and Hygiene in Poland

Private Label Sees Dynamic Increase in Share

Multinationals Maintain Their Lead

Large Surface Retailers Lead the Distribution of Tissue and Hygiene

Key Trends and Developments

Convenience Trend

An Ageing Population Impacts Sales

Rising Importance of Private Label

Poles Show Strong Interest in Health and Wellness

Fierce Competition Between Multinational Manufacturers and Domestic Operators

Market Indicators

Table 7 Birth Rates 2006-2011

Table 8 Infant Population 2006-2011

Table 9 Female Population by Age 2006-2011

Table 10 Total Population by Age 2006-2011

Table 11 Households 2006-2011

Table 12 Forecast Infant Population 2011-2016

Table 13 Forecast Female Population by Age 2011-2016

Table 14 Forecast Total Population by Age 2011-2016

Table 15 Forecast Households 2011-2016

Market Data

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011

Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011

Table 18 Tissue and Hygiene Retail Company Shares 2007-2011

Table 19 Tissue and Hygiene Retail Brand Shares 2008-2011

Table 20 Penetration of Private Label by Category 2006-2011

Table 21 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011

Table 22 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011

Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016

Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016

Sources

Summary 8 Research Sources

• ICT Spend Predictions in Large Brazilian Retailers - Estimated ICT budget breakdowns in 2013
• ICT Spend Predictions in Large Canadian Retailers - Estimated ICT budget breakdowns in 2013
• ICT Spend Predictions in Large French Retailers - Estimated ICT budget breakdowns in 2013
• ICT Spend Predictions in Large German Retailers - Estimated ICT budget breakdowns in 2013
• ICT Spend Predictions in Large Mexican Retailers - Estimated ICT budget breakdowns in 2013
• ICT Spend Predictions in Large UK Retailers - Estimated ICT budget breakdowns in 2013
• ICT Spend Predictions in Large US Retailers - Estimated ICT budget breakdowns in 2013
• ICT Spend Predictions in Medium-sized Brazilian Retailers - Estimated ICT budget breakdowns in 2013
• ICT Spend Predictions in Medium-sized Canadian Retailers - Estimated ICT budget breakdowns in 2013
• ICT Spend Predictions in Medium-sized French Retailers - Estimated ICT budget breakdowns in 2013
• ICT Spend Predictions in Medium-sized German Retailers - Estimated ICT budget breakdowns in 2013
• ICT Spend Predictions in Medium-sized Mexican Retailers - Estimated ICT budget breakdowns in 2013
• ICT Spend Predictions in Medium-sized UK Retailers - Estimated ICT budget breakdowns in 2013
• ICT Spend Predictions in Medium-sized US Retailers - Estimated ICT budget breakdowns in 2013
• ICT Spend Predictions in Small Brazilian Retailers - Estimated ICT budget breakdowns in 2013
• ICT Spend Predictions in Small Canadian Retailers - Estimated ICT budget breakdowns in 2013
• ICT Spend Predictions in Small French Retailers - Estimated ICT budget breakdowns in 2013
• ICT Spend Predictions in Small German Retailers - Estimated ICT budget breakdowns in 2013
• ICT Spend Predictions in Small Mexican Retailers - Estimated ICT budget breakdowns in 2013
• ICT Spend Predictions in Small UK Retailers - Estimated ICT budget breakdowns in 2013