Marktanalyse - Anadolu Group in Beer (World)

Anadolu Group was the world’s 13th largest brewer in 2011, with a dominant position in Turkey and a strong position in Russia. The company is well placed to capitalise on growth in its domestic Turkish market, and it is expected to benefit from greater scale in its key Russian market, following its agreement to take over SABMiller’s Russian and Ukrainian units. However, the company should continue to look for opportunities to expand its global spread to enhance its growth prospects.

This is the new descriptor.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Anadolu Group in Beer (World)

Euromonitor International

May 2012

Scope of the report

Strategic evaluation

Competitive positioning

Market assessment

Category and geographic opportunities

Category and Geographic Opportunities

Brand strategy

operations

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