Marktanalyse - adidas AG in Apparel (World)

adidas, the second largest apparel brand in the world, trails in the wake of it great rival Nike. However, organic growth in developing markets, acquisition and a dynamic marketing and brand strategy have seen it outperform its rival over the review period 2006-2011, and its latest move into a more fashion-aligned position could see it improve global share. NEO, a fast fashion adidas sub-brand aimed at teenagers, will pit the company against the likes of H&M and Zara.

Euromonitor International’s adidas AG in Apparel (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Apparel industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Clothing, Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

adidas AG in Apparel (World)

Euromonitor International

May 2012

Scope of the Report

Strategic Evaluation

Competitive Positioning

Market Assessment

Geographic and Category Opportunities

Brand Strategy

Operations

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