Marktanalyse - Fixed Line Telecoms in Australia

Datamonitor's Fixed Line Telecoms in Australia industry profile is an essential resource for top-level data and analysis covering the Fixed Line Telecoms industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Fixed Line Telecoms in Australia’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Fixed Line Telecoms in Australia

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer or brand

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The fixed-line telecommunications market is valued as the revenues obtained by operators for voice telephony and other non-voice information transmission using fixed lines (wirelines), rather than wireless systems. Only revenues from end-users are included, with revenues from other operators, as in wholesale transations, excluded. Market volumes are for the number of fixed-line telephones. All currency conversions were carried out at constant 2008 average annual exchange rates. For the purpose of this report Asia-Pacific is deemed to comprise of Australia, China, Japan, India, Singapore, South Korea and Taiwan.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 2

MARKET OVERVIEW 7

Market definition 7

Research highlights 8

Market analysis 9

MARKET VALUE 10

MARKET VOLUME 11

MARKET SEGMENTATION I 12

MARKET SEGMENTATION II 13

MARKET SHARE 14

FIVE FORCES ANALYSIS 15

Summary 15

Buyer power 17

Supplier power 18

New entrants 19

Substitutes 20

Rivalry 21

LEADING COMPANIES 22

SingTel Optus Pty Limited 22

Telstra Corporation 27

MARKET FORECASTS 33

Market value forecast 33

Market volume forecast 34

MACROECONOMIC INDICATORS 36

APPENDIX 38

Methodology 38

Industry associations 39

Related Datamonitor research 39

Disclaimer 40

ABOUT DATAMONITOR 41

Premium Reports 41

Summary Reports 41

Datamonitor consulting 41



LIST OF TABLES

Table 1: Australia fixed line telecoms market value: $ million, 2005—09 10

Table 2: Australia fixed line telecoms market volume: million fixed line telephones, 2005—09 11

Table 3: Australia fixed line telecoms market segmentation I:% share, by value, 2009 12

Table 4: Australia fixed line telecoms market segmentation II: % share, by value, 2009 13

Table 5: Australia fixed line telecoms market share: % share, by value, 2009 14

Table 6: SingTel Optus Pty Limited: key facts 22

Table 7: SingTel Optus Pty Limited: key financials ($) 24

Table 8: SingTel Optus Pty Limited: key financials (Si$) 24

Table 9: SingTel Optus Pty Limited: key financial ratios 25

Table 10: Telstra Corporation: key facts 27

Table 11: Telstra Corporation: key financials ($) 30

Table 12: Telstra Corporation: key financials (A$) 30

Table 13: Telstra Corporation: key financial ratios 31

Table 14: Australia fixed line telecoms market value forecast: $ million, 2009—14 33

Table 15: Australia fixed line telecoms market volume forecast: million fixed line telephones, 2009—14 34

Table 16: Australia size of population (million), 2005—09 36

Table 17: Australia gdp (constant 2000 prices, $ billion), 2005—09 36

Table 18: Australia gdp (current prices, $ billion), 2005—09 36

Table 19: Australia inflation, 2005—09 37

Table 20: Australia consumer price index (absolute), 2005—09 37

Table 21: Australia exchange rate, 2005—09 37



LIST OF FIGURES

Figure 1: Australia fixed line telecoms market value: $ million, 2005—09 10

Figure 2: Australia fixed line telecoms market volume: million fixed line telephones, 2005—09 11

Figure 3: Australia fixed line telecoms market segmentation I:% share, by value, 2009 12

Figure 4: Australia fixed line telecoms market segmentation II: % share, by value, 2009 13

Figure 5: Australia fixed line telecoms market share: % share, by value, 2009 14

Figure 6: Forces driving competition in the fixed line telecoms market in Australia, 2009 15

Figure 7: Drivers of buyer power in the fixed line telecoms market in Australia, 2009 17

Figure 8: Drivers of supplier power in the fixed line telecoms market in Australia, 2009 18

Figure 9: Factors influencing the likelihood of new entrants in the fixed line telecoms market in Australia, 2009 19

Figure 10: Factors influencing the threat of substitutes in the fixed line telecoms market in Australia, 2009 20

Figure 11: Drivers of degree of rivalry in the fixed line telecoms market in Australia, 2009 21

Figure 12: SingTel Optus Pty Limited: revenues & profitability 25

Figure 13: SingTel Optus Pty Limited: assets & liabilities 26

Figure 14: Telstra Corporation: revenues & profitability 31

Figure 15: Telstra Corporation: assets & liabilities 32

Figure 16: Australia fixed line telecoms market value forecast: $ million, 2009—14 33

Figure 17: Australia fixed line telecoms market volume forecast: million fixed line telephones, 2009—14 35

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