Marktanalyse - Fixed Line Telecoms in Australia

Datamonitor's Fixed Line Telecoms in Australia industry profile is an essential resource for top-level data and analysis covering the Fixed Line Telecoms industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer or brand

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The fixed-line telecommunications market is valued as the revenues obtained by operators for voice telephony and other non-voice information transmission using fixed lines (wirelines), rather than wireless systems. Only revenues from end-users are included, with revenues from other operators, as in wholesale transations, excluded. Market volumes are for the number of fixed-line telephones. All currency conversions were carried out at constant 2008 average annual exchange rates.

For the purpose of this report Asia-Pacific is deemed to comprise of Australia, China, Japan, India, Singapore, South Korea and Taiwan.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 3

CHAPTER 1 Market Overview 7

1.1 Market Definition 7

1.2 Research Highlights 7

1.3 Market Analysis 8

CHAPTER 2 Market Value 9

CHAPTER 3 Market Volume 10

CHAPTER 4 Market Segmentation I 11

CHAPTER 5 Market Segmentation II 12

CHAPTER 6 Market Share 13

CHAPTER 7 Five Forces Analysis 14

7.1 Summary 14

7.2 Buyer Power 16

7.3 Supplier Power 17

7.4 New Entrants 18

7.5 Substitutes 19

7.6 Rivalry 20



CHAPTER 8 Leading Companies 21

8.1 Telstra Corporation Limited 21

8.2 SingTel Optus Pty Limited 25

CHAPTER 9 Market Forecasts 27

9.1 Market Value Forecast 27

9.2 Market Volume Forecast 28

CHAPTER 10 Macroeconomic Indicators 29

CHAPTER 11 Appendix 31

11.1 Methodology 31

11.2 Industry Associations 32

11.3 Related Datamonitor Research 32



LIST OF TABLES

Table 1: Australia Fixed Line Telecoms Market Value: $ million, 2004-2008 9

Table 2: Australia Fixed Line Telecoms Market Volume: Fixed line telephones million, 2004-2008 10

Table 3: Australia Fixed Line Telecoms Market Segmentation I: % Share, by Value, 2008 11

Table 4: Australia Fixed Line Telecoms Market Segmentation II: % Share, by Value, 2008 12

Table 5: Australia Fixed Line Telecoms Market Share: % Share, by Value, 2008 13

Table 6: Key Facts: Telstra Corporation Limited 21

Table 7: Key Financials: Telstra Corporation Limited 23

Table 8: Key Facts: SingTel Optus Pty Limited 25

Table 9: Australia Fixed Line Telecoms Market Value Forecast: $ million, 2008-2013 27

Table 10: Australia Fixed Line Telecoms Market Volume Forecast: Fixed line telephones million, 2008-2013 28

Table 11: Australia Size of Population (million) , 2004-2008 29

Table 12: Australia GDP (Constant 2000 Prices, $ billion), 2004-2008 29

Table 13: Australia Inflation, 2004-2008 29

Table 14: Australia Exchange Rate, 2004-2008 30

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