Marktanalyse - Citigroup Inc in Consumer Finance (World)

Citigroup is one of the largest financial institutions in the world, and is the most geographically diversified of the leading US banks. Despite an emerging market focus, the bank also required the most government funding during the peak of the financial crisis due to its developed world mortgage lending business. In 2011 and 2012 the bank continued to divest the assets of Citi Holdings and build its core international retail business and has returned to consistent profitability.

Euromonitor International’s Citigroup Inc in Consumer Finance (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Finance industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Consumer Lending, Financial Cards and Payments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Finance market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Citigroup Inc in Consumer Finance (World)

Euromonitor International

May 2012

introduction

Strategic evaluation

Competitive positioning

Market assessment

Category and/or geographic opportunities

Brand strategy

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