Marktanalyse - Bottled Water in Macedonia

As tap water is relatively safe to drink in Macedonia, sales of bottled water are restricted mainly to those middle-income and high-income urban consumers who are able to afford to pay for bottled water. Bottled water is considered to be an unnecessary expenditure by the majority of Macedonians in light of the fact that potable tap water is free and abundant. Many Macedonian consumers also have strong preference for flavoured still and carbonated bottled water, while there is also a certain...

Euromonitor International's Bottled Water in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market — be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bottled Water market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

BOTTLED WATER IN MACEDONIA

Euromonitor International

April 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Institutional Bottled Water Sales

Table 1 Sales of Bottled Water to Institutional Channel 2005-2011

Table 2 Off-trade Sales of Bottled Water: Volume 2006-2011

Table 3 Off-trade Sales of Bottled Water: Value 2006-2011

Table 4 Off-trade Sales of Bottled Water: % Volume Growth 2006-2011

Table 5 Off-trade Sales of Bottled Water: % Value Growth 2006-2011

Table 6 Company Shares of Bottled Water by Off-trade Volume 2007-2011

Table 7 Brand Shares of Bottled Water by Off-trade Volume 2008-2011

Table 8 Company Shares of Bottled Water by Off-trade Value 2007-2011

Table 9 Brand Shares of Bottled Water by Off-trade Value 2008-2011

Table 10 Forecast Off-trade Sales of Bottled Water: Volume 2011-2016

Table 11 Forecast Off-trade Sales of Bottled Water: Value 2011-2016

Table 12 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2011-2016

Table 13 Forecast Off-trade Sales of Bottled Water: % Value Growth 2011-2016

Executive Summary

Continuous Strong Growth for Soft Drinks in Macedonia During 2011

Off-trade and On-trade Sales of Soft Drinks Thrive During 2011

Viva Is the Leading Brand, While Sinalco Posts the Fastest Growth and Skopska Is the Leading Company

Independent Small Grocers Dominates Although Supermarkets and Hypermarkets Close in

Volume and Value Sales Growth To Slow Down Within Forecast Period

Market Data

Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011

Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011

Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011

Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011

Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010

Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010

Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010

Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010

Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011

Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011

Table 24 Off-trade Sales of Soft Drinks by Category: Value 2006-2011

Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011

Table 26 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011

Table 27 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011

Table 28 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011

Table 29 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011

Table 30 Company Shares of Off-trade Soft Drinks by Value 2007-2011

Table 31 Brand Shares of Off-trade Soft Drinks by Value 2008-2011

Table 32 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011

Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016

Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016

Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016

Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016

Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016

Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016

Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016

Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016

Appendix

Fountain Sales in Macedonia

Table 41 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2006-2011

Table 42 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2006-2011

Table 43 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2006-2011

Table 44 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2006-2011

Table 45 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2011-2016

Table 46 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2011-2016

Table 47 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2011-2016

Table 48 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2011-2016

Definitions

Sources

Summary 1 Research Sources

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• Bottled Water in Denmark
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• Bottled Water in Latvia
• Bottled Water in Macedonia
• Bottled Water in Norway
• Bottled Water in Slovakia
• Bottled Water in Spain
• Bottled Water in Argentina
• Bottled Water in Belarus
• Bottled Water in China
• Bottled Water in Costa Rica
• Bottled Water in Ecuador
• Bottled Water in Finland
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• Bottled Water in New Zealand
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